Episode 71 – Brandon Copeland

00:00:00:00 – 00:00:12:02
Brandon Copeland
I was on dirt road pretty much my entire life. Okay. That was my goal, was to get off the dirt road. I make 80% of my revenue in six months. Or that means the other six months. Only 20%. How am I going to make sure I survive all that? Yeah. No one tells you that when you start, you go in the industry.

00:00:12:02 – 00:00:24:21
Brandon Copeland
It’s like three months and you’re like, I’m rich. You get a new car. January comes. I’m hiding from the repo man. Yeah. So just because you have a lead doesn’t mean it means anything, right? You paid to get that name and number. What you do with it from there is up to you. And not everyone’s going to be good.

00:00:25:00 – 00:00:28:20
Brandon Copeland
I want a dollar budget and I want 15 leads. Yeah. Okay. And I want a unicorn.

00:00:29:00 – 00:00:30:13
Brandon Adams
Yeah. Exactly right.

00:00:30:13 – 00:00:42:07
Brandon Copeland
And we’re all. We’re all. We all have what’s right. Let’s be real. Yeah. A lot of companies and logos. I talk to you like, oh, you can’t make money doing things this way. You have to have a dollar amount set. And like, the PE groups are big on it, right? You have to have a dollar per call to get in there.

00:00:42:09 – 00:00:50:22
Brandon Copeland
Yeah. If you focus, if you go back to focusing on the customer, make sure that you did everything that they asked and you met all of their needs and they love you and they recommend you. They spend money with you every time.

00:00:51:00 – 00:00:51:23
Brandon Adams
Yeah, 100%.

00:00:51:24 – 00:01:10:02
Brandon Copeland
And that’s where I think a lot of guys are missing this. You just take care of the customer, dude. You’ll you’ll be surprised the returns they’re.

00:01:10:04 – 00:01:29:18
Brandon Adams
Hey, everybody, welcome back to The Blueprint. Today, I’m here with Brandon Copeland, home services entrepreneur and also a veterinarian, clinic specialist. Superstar. Man, I don’t know this guy from Adam, so, stay tuned and let’s find out together. And if you guys could do me a favor and, click the like button right down there, it’s going to help us get more of these stories out.

00:01:29:20 – 00:01:42:18
Brandon Adams
Let these guys find out if they’re doing something that that you’re doing that, you might want to get a little more knowledge about. So, do me a favor. Click. Adam, thanks for being on the show. It’s like my name is not. I haven’t told you. I didn’t know him from Adam.

00:01:42:20 – 00:01:45:08
Brandon Copeland
Yeah. I was like, hold on. That’s that’s not it.

00:01:45:10 – 00:01:48:22
Brandon Adams
Now, Brandon. No, we have the same name. So, I had to start it up a little differently.

00:01:48:22 – 00:01:50:00
Brandon Copeland
So that’s where.

00:01:50:02 – 00:02:05:00
Brandon Adams
We’re introducing yourself. Yeah, it is kind of weird. Introduce myself. Brows went up when I said it, so thanks for coming on the show. I really appreciate you being here. Yeah. Of course, man. Yeah. Had a mutual friend kind of connect us and said, this is kind of your guy, so, we’ll see. We’ll see where it goes.

00:02:05:02 – 00:02:05:23
Brandon Copeland
Sounds good to me. Let’s do.

00:02:05:23 – 00:02:09:05
Brandon Adams
It. Yeah. Tell me a little about yourself. Where are you from?

00:02:09:07 – 00:02:20:22
Brandon Copeland
So I’m really from Florida. Okay. From the Tampa Bay area. I grew up in a small town. I mean, it was on dirt road pretty much my entire life. Okay, that was my goal was to get off the dirt road, so. Okay.

00:02:20:24 – 00:02:22:16
Brandon Adams
What do you like to do? Dirt road.

00:02:22:18 – 00:02:33:18
Brandon Copeland
So when I turned 16, I got a truck. Okay. Keep it clean. Yeah. Going on a date Friday night. Watch the truck. Yeah. What time you got off the road? It was dirty again. I stop at the BP and wipe it back down, so I was clean, ready to go? Yeah.

00:02:33:20 – 00:02:36:21
Brandon Adams
Well. That’s cool. And you lived in Florida for how long?

00:02:36:23 – 00:02:39:06
Brandon Copeland
Florida till about five and a half years ago.

00:02:39:08 – 00:02:41:00
Brandon Adams
Okay. That’s cool.

00:02:41:00 – 00:02:42:19
Brandon Copeland
And then came straight here to Texas and.

00:02:42:19 – 00:02:45:21
Brandon Adams
And what was the leap that took you from Florida to Texas?

00:02:45:23 – 00:03:05:01
Brandon Copeland
So in Florida, I was in the home service industry. I was in the air conditioning industry for basically the time I was an adult, okay. And then got burnt out, didn’t want to do anymore. So I jumped on that solar wave that came through okay. Everybody was hopping on. So it was great industry. Jumped on that. The company I worked for had locations in Texas like, hey, you, you want to go to Texas?

00:03:05:03 – 00:03:23:04
Brandon Copeland
I got a Florida. Absolutely. I’m done. Let’s go. Let’s load up. So me and the wife load up. We moved out here. And then I was selling solar across Texas and then part of Oklahoma. Then the industry changed. All the interconnection laws changed. It wasn’t beneficial for homeowners anymore. I don’t want to be in the industry. I was like, that’s it, I’m done.

00:03:23:07 – 00:03:39:12
Brandon Copeland
Okay. And then determining what I want to do for a job after that, I had my contractor’s license in Florida. I was like, well, maybe I’ll just start a small AC company out here and just, you know, work Monday through Friday and go home on the weekends and just be a one truck show. Yeah. And that’s kind of what got us to where we’re at today.

00:03:39:18 – 00:03:48:21
Brandon Adams
When you said that, it turned into it wasn’t good for the customers. Like what changed so much? Like, I don’t know that people even understand that. People start to think that it’s still a viable thing or not, you know?

00:03:48:21 – 00:04:03:05
Brandon Copeland
So at one point, solar was a great, great market or a great item for our customers, a homeowner. Yeah, you it was essentially you were prepaying for your electricity. Okay. So the same way you go put gas in your car, somebody came up to you at a gas station and was like, hey, a dollar a gallon per gas.

00:04:03:05 – 00:04:07:22
Brandon Copeland
Right now, once you pay $50, gas is free for the rest of your life. Yeah. Would you have taken that.

00:04:07:22 – 00:04:08:19
Brandon Adams
Deal 100%? Yeah.

00:04:08:19 – 00:04:27:22
Brandon Copeland
That’s how solar was when it first started. There was no restrictions from the power companies of how much you could put on. So you could oversize systems where customers could have 120 or 30% production and get checks back. Yeah. Then it was all too lucrative for the homeowners. They started changing their connection laws. So where it was nationwide to 100% offset, then it went down to 80% offset.

00:04:27:22 – 00:04:35:19
Brandon Copeland
Plus you had to pay a higher connection charge. So whenever they changed all that back in 22 was the first year that they enforced it. Yeah. Your your benefit was foregone.

00:04:36:00 – 00:04:38:08
Brandon Adams
Where the people that were grandfathered into this at all.

00:04:38:10 – 00:04:54:00
Brandon Copeland
So yes, if you were grandfathered in prior to the changeover you were good. But what would happen is the power company would come to you, go, hey, so right now you’re only getting $0.15 a what? But if you sign this new contract, it’s now $0.18 a what. Yeah, but in that fine print was that interconnection change that lost 230% offset?

00:04:54:02 – 00:04:54:10
Brandon Adams
Man.

00:04:54:10 – 00:04:58:06
Brandon Copeland
That’s true. And that’s that’s where a lot of people lost that huge savings that they had to begin with.

00:04:58:08 – 00:05:05:20
Brandon Adams
Yeah. Yeah that’s tough man. Do you think that you’re doing something for a long term. And because you do a pretty big initial investment, right.

00:05:06:00 – 00:05:27:10
Brandon Copeland
Yeah. They’re expensive. When you when you start you’re anywhere on the low end $20,000. And they run up to I mean I’ve seen systems 120 and and $30,000 on houses. That’s crazy. And I mean, at that point, you’re basically your own power grid when you first start, and a system like that, you know, if your power bill was running 800 bucks a month, now, that’s also some payments, probably 500 600 bucks a month.

00:05:27:10 – 00:05:40:05
Brandon Copeland
And you had that difference in between. But then all of a sudden the air connections change. Now you’ve got that 5 or $6 payment. Plus you’re going to have whatever’s left the power bill, you know, say it’s 20% of of 800, 260 bucks. Yeah. You haven’t saved anything.

00:05:40:07 – 00:05:44:16
Brandon Adams
Yeah, 100%. So why couldn’t somebody just go off the grid all together with that?

00:05:44:18 – 00:06:01:12
Brandon Copeland
So a lot of a lot of the major companies in town, it’s really hard to get off the grid because of the contracts and the laws. But on the outside, on the outskirts, like out here and, you know, middle of nowhere Texas, you can go off grid. You should have the battery backup that’s going to take your home’s also going to be totally different the way a normal home would operate.

00:06:01:14 – 00:06:12:10
Brandon Copeland
You wouldn’t have, you know, a bunch of lights. You wouldn’t have your air conditioning running full blast. You’d run a lot more on, more efficient. Like many splits and lower energy usage items. Okay. But you have to regulate your power because it’s not endless at that point.

00:06:12:12 – 00:06:16:20
Brandon Adams
Okay? Peaks and valleys are going to kill you. And once, there’s no bank to really hold all.

00:06:16:20 – 00:06:21:09
Brandon Copeland
This, you can have the battery bank. They’re just expensive. Yeah. And you have to have multiples to do it.

00:06:21:15 – 00:06:25:08
Brandon Adams
Yeah. Okay. So it just wasn’t feasible for someone to have a lot of it in their house.

00:06:25:08 – 00:06:32:23
Brandon Copeland
And not like if you were in a tiny home. Yeah, absolutely. Okay. But in like a standard home it’s not not a great idea. Okay.

00:06:33:00 – 00:06:46:09
Brandon Adams
Well let’s go. Max, you hear all this stuff about people wanting to save money and do these things that are better for the environment and everything else. But, you know, when you get really down to the logistics of the way things are supposed to happen, you know, it’s like it’s just not feasible. It’s just, it’s all pie in the sky stuff.

00:06:46:09 – 00:07:09:18
Brandon Adams
But people are, you know, half knowledgeable about things and they they try to turn the, everyone else in, in the economy to make you feel like you’re not doing the right thing. Right. That’s crazy. Well that’s cool. Do you mind if we jump back to the very beginning? Born in Florida. You, what school in Florida your entire time?

00:07:09:18 – 00:07:11:08
Brandon Adams
You have brothers? Sisters?

00:07:11:08 – 00:07:12:22
Brandon Copeland
I’ve got an older brother and younger sister.

00:07:12:24 – 00:07:14:02
Brandon Adams
Okay.

00:07:14:04 – 00:07:17:13
Brandon Copeland
I went to I went to school in Florida, went to land Lakes High School. Okay.

00:07:17:15 – 00:07:18:16
Brandon Adams
Where you guys close?

00:07:18:18 – 00:07:33:17
Brandon Copeland
Oh, yeah. I mean, I mean, my brother were seven years apart, okay? Me and my sister only two years apart. So me and her went through school together. My brother was like the half generation ahead of me. So by the time I got there, the teachers knew who I was, knew who he was as like, okay, so are you following his footsteps or you got your own, your own path laid out?

00:07:33:18 – 00:07:35:13
Brandon Adams
Was that it? Was that a good footstep to follow?

00:07:35:13 – 00:07:40:08
Brandon Copeland
They remembered him for seven years. Yeah, he definitely set an example.

00:07:40:14 – 00:08:02:23
Brandon Adams
Yeah, I kind of got the same one going for me, so, Well, that’s cool, man. I always ask that question because you want to hear, like, when someone goes through, it’s like people either watching out for you or they’re excited for you to to come be the next one. Right? So, you got to wonder, like what someone’s, you know, upbringing was like, you know, and so was that hard to did you follow the same path or did you have a different one?

00:08:03:00 – 00:08:15:13
Brandon Copeland
I mean, I looked up to him a lot as a kid. Yeah. So, yeah. Same mistakes. I mean, he was doing I’m like, this is a great idea. Yeah. Should definitely follow the same footsteps. Yeah. I mean, my sister makes the joke now as an adult. She’s like, you know, you didn’t set the bar very high to do better.

00:08:15:13 – 00:08:18:19
Brandon Copeland
So I’m like, well, at least we we kept it low for you.

00:08:18:21 – 00:08:21:03
Brandon Adams
Oh that’s awesome. And I guess she took the right path.

00:08:21:06 – 00:08:29:00
Brandon Copeland
Yeah, yeah. No, she went to college. You know, being a school teacher, she’s she’s doing great. She still lives in Florida. Okay. So yeah, she did the right things. You’ve learned.

00:08:29:04 – 00:08:30:10
Brandon Adams
Your vote. Your folks are still there.

00:08:30:10 – 00:08:31:02
Brandon Copeland
Yeah. They still live.

00:08:31:02 – 00:08:39:01
Brandon Adams
There. Okay. Let’s go. And then in high school, you were into, sports, or you were in, art or music or. What we into.

00:08:39:03 – 00:08:40:03
Brandon Copeland
Is a lot.

00:08:40:05 – 00:08:41:15
Brandon Adams
Into is is. That’s cool.

00:08:41:15 – 00:09:00:14
Brandon Copeland
Yeah. I was very frequent flier. I probably saw my ice teacher more than my science teacher. Yeah. So, I mean, in high school, like, I was just high school surviving for me, I, I didn’t I did not excel in high school. I wasn’t great, I wasn’t a perfect student. High school for me I, I got really good grades in ninth and 10th grade.

00:09:00:15 – 00:09:05:19
Brandon Copeland
It really went down at the end of 10th grade. Right. So and then at that point I was just, I just got to get out.

00:09:05:21 – 00:09:36:03
Brandon Adams
Yeah. That’s crazy because I remember I, I’m kind of the same guy. I spent six months in in school suspension for, for, one period specifically. And the things that we did in that class, kids were just wouldn’t get to go to school anymore today, right? Be quite honest. And so, you think about survival and time and where it’s at and, and how that really kind of affected you, you know, and, and what you got away with back then versus what you get away with now.

00:09:36:03 – 00:09:55:17
Brandon Adams
Right, right. But I think those things molded differently. I had a teacher that told me when I was a junior, I came in and she was like, hey, look, you’ve been jacking around this entire time, right? Like you’re one of the smartest kids in my class. I’m not having it. She goes, I’m going to get your coach sent my coach down and said, if he doesn’t have an A in my class, I want you not to let him play.

00:09:55:20 – 00:10:13:18
Brandon Adams
And I said, that’s not how it happens. It’s no pass, no play. That’s the deal. Right? Coach sided with her and said, no, no, I’m with this. And, not only did I have straight A’s in her class, I had straight A’s and every other class from there on out. Right. And it really took me from like, bottom dweller to being able to pick myself up.

00:10:13:18 – 00:10:31:24
Brandon Adams
But I needed a slap in the face on that, you know? And somebody did that for me. So I understand that, you know, completely of going through the, you know, knock down stage to, to get through to the other side. So all right. Cool. So you spent a lot of time in ISIS, which is, you know, a really good spot to be.

00:10:32:01 – 00:10:34:19
Brandon Copeland
I mean, it’s it’s great to, like, prep you for prison.

00:10:34:21 – 00:10:35:10
Brandon Adams
For a sec.

00:10:35:10 – 00:10:54:00
Brandon Copeland
Yeah. I mean, learn how to draw really cool small pictures on desks. Yeah. No, I honestly, I had a really, really good ISIS teacher, so it sounds like probably the worst place to find your your best teacher. Yeah, but yeah, this lady, she believed in me where most I’d say most of my teachers didn’t. Yeah. Like, I’m pretty sure most of my teachers saw me digging a ditch in the future.

00:10:54:00 – 00:10:57:24
Brandon Copeland
Yeah. So which I took that detour. Yeah. So then what to do along? Yeah.

00:10:57:24 – 00:11:11:13
Brandon Adams
So have you seen the meme that’s out the Z. To that one teacher that said I wasn’t going to, do anything except dig ditches and have, minimum wage salaries my whole life. Man has a lucky guess.

00:11:11:15 – 00:11:14:05
Brandon Copeland
No, I haven’t seen it, but, I wish I found it.

00:11:14:07 – 00:11:31:21
Brandon Adams
And I’ll send it to you afterwards. All right. But it is cool to kind of see that, you kind of have to stumble before you got to pick up, right? Yeah. And I think for someone like yourself who’s gotten into some of the other industries, was that the bottom for you? Was it like, hey, I’m here, you know, I’ve graduated high.

00:11:31:23 – 00:11:33:20
Brandon Adams
I’m. You got through high school, right?

00:11:33:23 – 00:11:34:18
Brandon Copeland
Yeah, I got through high school.

00:11:34:18 – 00:11:40:12
Brandon Adams
Okay. And then after that, you kind of hit bottom or, where was bottom?

00:11:40:14 – 00:11:53:04
Brandon Copeland
Did I’ve hit bottom. I feel like more than once, man. It’s like every time you think you’re doing good, you know, you’re you kicked off more and you start back over. You’re like, dude, how am I going to build off of this? You know? So, like, I left high school. I mean, after high school wasn’t bad. I had decent jobs then.

00:11:53:04 – 00:12:09:10
Brandon Copeland
Really good. What was your first one? My very first job out of high school was working for the cable company. Okay, like I was doing direct TV. Okay. So I thought it was, like, the coolest thing ever, man, I got a company vehicle. I got to go install TV. I got to drive around, you know, check things out.

00:12:09:12 – 00:12:18:18
Brandon Copeland
And then I ended up getting fired like two years later in a year and a half in, I got let go. Legos. Nice way of saying fired. Yeah, it was fired. Yeah.

00:12:18:20 – 00:12:20:08
Brandon Adams
People trying to get free service.

00:12:20:10 – 00:12:38:10
Brandon Copeland
No, it. Well, did I got fired over. What was it? There was I got accused of doing side work, but you can’t really do side work in the power or in the cable company. Work for direct TV. Okay. Sally, does you have to activate the boxes. Yeah. And they’re like, well, you you’ve read it somebody’s closet and did everything.

00:12:38:10 – 00:12:52:05
Brandon Copeland
Yeah. Because it look cool. Yeah. You know, it’s. I like that all looks really cool. I took a bunch of photos of it. I posted it and like, oh, well, that’s that’s side work was inside. We’re getting paid for side work. Yeah, that was volunteer hours. Yeah. One award. And then so let me go for that.

00:12:52:07 – 00:13:06:19
Brandon Copeland
And then I applied for the Florida Highway Patrol is I’m going to be a cop. Okay. And super excited for it. Yeah. Went through the application process, went through my interviews, went through my polygraph test and all the stuff you’re supposed to do ahead of time and like, okay, cool. We’ll give you a call with your academy date in a few months.

00:13:06:21 – 00:13:26:07
Brandon Copeland
And then during that time, I got hired on as a driver for my brother, an Hvac company. There was something wrong with his license where you’re like, you can’t drive one of our vehicles. Yeah. So like oh you have a clean record. Perfect. You’re the one for it. So I drive around with him and they’re like, well, we’re gonna teach you how to actually do air conditioning.

00:13:26:09 – 00:13:38:24
Brandon Copeland
And then in like 4 or 5 months, I made more than I was going to make all year as a, cop driver in Florida. Yeah. So by the time it came time to go to the academy I’m like, I’m good. Yeah, I think, I think I’m going to stay doing this now.

00:13:39:03 – 00:13:39:23
Brandon Adams
Yeah.

00:13:40:00 – 00:13:41:24
Brandon Copeland
So and that’s how I got to do Hvac.

00:13:42:04 – 00:13:50:00
Brandon Adams
Yeah. And so once you, once you jumped into that, how long did it take to start building your way up inside that?

00:13:50:02 – 00:14:04:16
Brandon Copeland
So my first year I worked at a really small company. There wasn’t a lot of room for growth there. And then I went to some of the bigger companies, like, you know, I want some more opportunities to really grow. It took about three good. 3 or 4 years before you’re really making good money in the industry.

00:14:04:16 – 00:14:10:18
Brandon Copeland
Yeah. Well I mean at the time did $45,000 a year. I was 20 years old. That was a lot. Yes I did.

00:14:10:22 – 00:14:11:11
Brandon Adams
Yeah. Yeah, yeah.

00:14:11:12 – 00:14:17:17
Brandon Copeland
You know, and then once you finally start growing, say, okay, I don’t think I’d ever do it again for that. But it was worth a start, you know, worth a start.

00:14:17:17 – 00:14:33:18
Brandon Adams
You hear about a lot of these jobs that that are going on. They’re changing now just because of it. Right. Yeah. And they always say that plumbers, Hvac people that work with their hands are going to be the most solid jobs that are out there for forever, right? They’re going to be the ones that start to, people make a lot more money at.

00:14:33:18 – 00:14:37:18
Brandon Adams
Right. You agree with this? You think this is the, the future?

00:14:37:20 – 00:14:54:18
Brandon Copeland
It’s so to say that I is not going to be in our industry. It would be wrong. I mean, we’re using AI today. Yeah. If you go on your phone and you want ChatGPT, ChatGPT will walk you through how to diagnose your issues in your house, right? Not so they’ll give you the skills to fix it, but at least get you in the right direction.

00:14:54:18 – 00:15:14:16
Brandon Copeland
Yeah. And when we bring new technicians in, you know, that’s one of the first things that they’re doing in the field. If you watch them, like, take, take a new kid, that’s you saw technology that we didn’t grow up with and watch them in the field. They’ll turn to their phone for everything immediately. And it’s like it’s it’s crazy because you’ve got a guy here that’s got 15 years of experience in this industry, and that phone just told this newbie exactly what was going on.

00:15:14:16 – 00:15:20:16
Brandon Adams
Yeah, probably in a cleaner, more easily understandable. Right. You know, format. Right? Yeah. With less attitude.

00:15:20:17 – 00:15:22:03
Brandon Copeland
Yeah.

00:15:22:05 – 00:15:42:09
Brandon Adams
Well that’s cool. Yeah. I mean honestly like, you start to think about things and how they grow and how they expand and instructions one of them. Right. And so that do you think that’s going to take away tenure. Do you think that’s going to like chop off the top guys that are in there? Do you think people are not going to get paid as much for their, experience anymore?

00:15:42:15 – 00:16:02:14
Brandon Copeland
I think it’s not necessarily they won’t get paid for their experience, but their role and their expectations are going to change. Okay. You’re going to see a decline in the senior technicians that can walk the younger technicians through things. But you’re going to need the structure in the order that all the younger technicians are missing. Yeah. So you you go from being a skilled tradesman to a babysitter.

00:16:02:16 – 00:16:16:22
Brandon Copeland
You can’t hurt her. Yeah, yeah. Here’s a good one to to go with, too. Yeah. It’s it’s just a different level, you know, it’s evolving to it. Same thing with the car industry. I mean that’s all automated now. There’s still people that are managing the machines just a different tool, same general idea.

00:16:16:23 – 00:16:37:00
Brandon Adams
Yeah. It’s crazy to see how fast it’s growing too. Like I just don’t understand like I mean I understand like, you see the, the ramp of how fast this is going up, right? It’s not it’s not a standard. It’s a hockey stick. Right. Oh, absolutely. And you see how you know, just our culture in general is learning so fast now.

00:16:37:02 – 00:16:55:06
Brandon Adams
I mean, it took, you know, 50 years to do something, figure something out beforehand and 200 before that and a thousand before that. And you got to think in a couple of years, we’re going to have all these things cured. And, you know, maybe we’ll get to those flying cars for it before long. Right? Right. Back to the future movies we were watching back in the day.

00:16:55:06 – 00:16:58:05
Brandon Adams
You know that about 2025 was going to be it.

00:16:58:07 – 00:17:06:00
Brandon Copeland
Exactly. Man. Imagine getting rid of the traffic on 30 with flying cars. Like it’s going to be terrible because 100% people are gonna be texting and flying. Yeah.

00:17:06:02 – 00:17:14:12
Brandon Adams
I’ll take that. It’ll save me a little bit though. But I do like that’s why I live out in the country anyways. You know, I got away from all that. I didn’t want to deal with that anymore.

00:17:14:12 – 00:17:25:01
Brandon Copeland
But, see, my wife, my wife does not. She is 100%. We are staying in town. I don’t be five minutes from target. I got to be close to everything. Yeah, like, look at all this property and stuff. She’s like, looks like it’s got bugs.

00:17:25:01 – 00:17:42:00
Brandon Adams
Yeah, I had a debate with mine when we first started that. I said I wanted to go to 25 acres. And, she was like, no, I want to same, same answer you did. I said, well, let’s just negotiate. So we get two acre lots. And, about three or 4 or 5 years into it, she was like, we should have done the 25.

00:17:42:00 – 00:17:49:15
Brandon Adams
And I was like, but at least we got to this where, you know, you can always upgrade. But, that’s where it goes. You know, you got to kind of pull them just a little bit.

00:17:49:15 – 00:17:51:01
Brandon Copeland
Right? Exactly.

00:17:51:02 – 00:17:56:01
Brandon Adams
Well that’s cool. So. So after Hvac, you stayed in that for a little bit. You learned that part of the industry?

00:17:56:03 – 00:17:57:07
Brandon Copeland
Yes.

00:17:57:08 – 00:18:19:09
Brandon Adams
Did you explore in it? Because I know most, home services companies are, you know, electric and plumbing and Hvac and sewer and, you know, you start to get these peaks and valleys that you’re overlaying to make sure that you don’t have any downtime. Right? Right. Hvac is amazing from, May to September. Yeah. Right. And then outside of that, you know, you got guys that are sitting on their hands.

00:18:19:14 – 00:18:20:08
Brandon Copeland
Exactly.

00:18:20:10 – 00:18:22:01
Brandon Adams
So you start jumping into some of the other fields.

00:18:22:01 – 00:18:35:04
Brandon Copeland
So when I was in Florida, I was strictly a Hvac because we, we did a longer season. We got hotter sooner, you know, got cold later. Yeah. I thought I was going to try to be a plumber. And then I went, did a very long one day with the plumber. Like, nope, I’m not touching that. Yeah, not at all.

00:18:35:04 – 00:18:49:08
Brandon Copeland
And this is the same guy Rowe with was a guy that watched Bare hand, all the snake and the stuff in the toilet. Yeah. And then afterwards, I’m pretty sure you rinse off with the water hose. We had a 7-Eleven. He got a roller. I never saw him wash his hands. That’s. He was not wearing gloves from that point forward.

00:18:49:10 – 00:19:02:11
Brandon Copeland
And I’ve got a boy that’s a good boy as a plumber, and I, I’ve made fun of them all the time. Like, I don’t think you all wash your hands. That’s why y’all were immune to any kind of bacteria virus that’s ever happened. Because of how you guys work and what you eat. So I was like, no, I’m.

00:19:02:12 – 00:19:04:02
Brandon Copeland
I’m not doing that. This industry is not for me.

00:19:04:02 – 00:19:16:23
Brandon Adams
Those guys will be the toughest guys in the world to be. The cockroaches of the world will not die from anything. Right? Yep. We’re going to get we’re going to get cleaned up by the next virus and everybody else is just going to they’re just going to be sitting there just chilling the entire time. No, I’ve kind of felt the same way.

00:19:16:24 – 00:19:23:24
Brandon Adams
Like there’s a there’s a lot of, it’s very lucrative business. Yeah. Right. To get in there and do that. But, so you didn’t you didn’t want to go that route.

00:19:23:24 – 00:19:39:07
Brandon Copeland
No, I didn’t, and then electrical. I started playing electrical. So what I found out to end with owning all three trades in the company is an Hvac guy, can learn electrical really easily because there’s tracing wires, which is a lot of what Hvac is. Yeah. If you take an electrician and put them in Hvac, he’s lost. Yeah.

00:19:39:08 – 00:19:51:18
Brandon Copeland
Like he’s, I can’t figure that out. Like I can’t do low voltage, the high voltage conversions or figure out where it changes. They try guys, they can walk right and be like, well, if the white wire means it’s a neutral, I just gotta follow this all the way to the house and I’ll find the problem somewhere.

00:19:51:20 – 00:19:52:15
Brandon Adams
Oh that’s cool.

00:19:52:17 – 00:19:56:18
Brandon Copeland
So I then but they’re slower at it. But I mean they’ll, they’ll get to figure it out.

00:19:56:20 – 00:20:02:24
Brandon Adams
So you spent some time doing that. You thought that maybe a future for you or you just did it as as something to bridge the gap.

00:20:02:24 – 00:20:16:07
Brandon Copeland
So whenever I first, the first I was like maybe I want to switch electrical because I was getting on track. I didn’t want to keep doing it. It was getting old. It was getting boring to me. And I worked for a decent company that was large enough that they could sustain the calls and put me in ride alongs and put me like technicians.

00:20:16:10 – 00:20:31:16
Brandon Copeland
You. Yeah. And going into it’s like, honestly, the problem is they’ll spend 2 or 3 hours chasing one wire. They don’t have the attention span for that. Right. Boredom. I just want like like the I can’t just be like, all right, cool. Replace the wire. It’s like, we have to find out where this break is. Yeah. And, you know, they’re crawling through insulation and, you know, his shoulder deep.

00:20:31:16 – 00:20:34:24
Brandon Copeland
And then itchy. Fiberglass insulation. Like, I don’t wanna do that either.

00:20:34:24 – 00:20:35:16
Brandon Adams
Yeah.

00:20:35:18 – 00:20:36:05
Brandon Copeland
Like, if.

00:20:36:08 – 00:20:47:22
Brandon Adams
What what happens when you get to that point and those guys have done, like, you know, it’s really big for the foam insulation walls now. Yeah. You know, you got to start chasing the wire and it goes into that. How does that change?

00:20:47:24 – 00:20:52:16
Brandon Copeland
Well, the foam looks really good, and they want to hear you’re done. Your the the great stuff going.

00:20:52:18 – 00:20:54:00
Brandon Adams
You’re just peeling everything out of the wall.

00:20:54:00 – 00:21:07:10
Brandon Copeland
Yeah, yeah. I mean most, most your wires are all ran because your spray foam goes up on your ceiling, which you don’t have a lot of wires in. A lot of your wires are going to be down on the ground. So you just don’t run too much of that. Okay. I went into a house. This was years ago.

00:21:07:10 – 00:21:25:03
Brandon Copeland
I was here in Texas, up in McKinney, and they spray foamed everything. The ductwork, the furnace was spray foamed in, everything. Top, bottom, all of it. Like somebody went up there with a spray foam gun and got super excited with it and just did everything. I’m like, cool. I don’t know if it does anything more for your ducks than what the installations are already doing.

00:21:25:04 – 00:21:29:09
Brandon Copeland
I think there’s way over foamed everything, but it was a nightmare to work on. Everything was terrible.

00:21:29:11 – 00:21:32:07
Brandon Adams
Yeah, everything was just closed in. You had no way to trace anything, right?

00:21:32:12 – 00:21:39:15
Brandon Copeland
Yeah. I’m at this point. I’m cutting styrofoam or, you know, the spray foam out of the way to get the door off the furnace. I’m like, this is. This is wild.

00:21:39:18 – 00:21:41:06
Brandon Adams
Yeah. So you’re not a fan?

00:21:41:08 – 00:21:53:10
Brandon Copeland
I mean, I think it’s great stuff. Yeah. You know, I just as far as that, that particular house was like, I’d never wanna do that again. Yeah, but that’s one the only time I’ve ever seen it done. Normally it’s just.

00:21:53:12 – 00:22:04:12
Brandon Adams
Up on the ceiling. Ceiling down through the under the walls, through the attic as well. All right. So you got into electric and you started rolling that route. Yeah. And you thought this is not for me either, or you thought I’m going to let this run out.

00:22:04:15 – 00:22:05:24
Brandon Copeland
Now. It was like a 30 day venture.

00:22:05:24 – 00:22:07:15
Brandon Adams
30 to 30.

00:22:07:17 – 00:22:13:15
Brandon Copeland
30 venture. We were past our slow season track. I could jump back in Hvac again. So it was not. Not very long.

00:22:13:15 – 00:22:16:21
Brandon Adams
The burnout didn’t last, you know, very long for getting away from.

00:22:17:00 – 00:22:24:12
Brandon Copeland
Back, because the burnout only happens during the slow season when you’re sitting at home, it’s like, man, how how am I going to make money, you know, okay, how many calls to run? I have no way to go work.

00:22:24:14 – 00:22:28:18
Brandon Adams
It wasn’t that you were tired of that part of the business. No, just you need to make some cash, right?

00:22:28:19 – 00:22:42:00
Brandon Copeland
It’s the ups and downs. So the industry, especially when you first start and everyone’s like, I want to go into Hvac. There’s so much money in it. There is in a very short period of time. So you have to figure out how am I going to balance my budget. So okay. Well I make 80% of my revenue in six months.

00:22:42:00 – 00:22:51:18
Brandon Copeland
Yeah. Well that means the other six month is only 20%. How am I going to make sure I survive all of that? Yeah. No one tells you that when you start. So you go in the industry, it’s like three months and you’re like, I’m rich. You get a new car.

00:22:51:22 – 00:22:52:13
Brandon Adams
Yeah.

00:22:52:15 – 00:23:03:03
Brandon Copeland
January comes. I’m hired from the repo man. Yeah. So it’s it’s a very up and down industry. That’s what I didn’t like. I didn’t like the roller coaster. And then once I kind of got the routine of it it wasn’t so bad.

00:23:03:03 – 00:23:04:02
Brandon Adams
Okay. But it’s.

00:23:04:02 – 00:23:04:21
Brandon Copeland
It’s learning the routine.

00:23:05:00 – 00:23:08:16
Brandon Adams
Okay. So you only needed 30 days in electric to, to bridge the gap.

00:23:08:20 – 00:23:23:17
Brandon Copeland
Well we were coming out of season. So it is at the point it was in Florida was March. March is like perfect weather. Nobody’s turned the AC on. Yeah. We’re not hot yet. There’s no really maybe one cold day if I’m lucky. It’s like a maintenance on a brand new unit. So it’s like I’m not there’s not much here for me.

00:23:23:19 – 00:23:36:19
Brandon Copeland
Yeah. So is like, at the time, like, hey, man, I’m going to try electrical at the time, like, oh, yeah, we got, we actually we, we need some, some guys over there. I’ll let you know. Right. With the, with Ryan, he can show you some stuff. I’m like, okay, cool. Let’s go do that. Yeah, I rode around with them.

00:23:36:20 – 00:23:38:13
Brandon Copeland
It’s like, all right, now what? What’s going on.

00:23:38:13 – 00:23:39:04
Brandon Adams
Here? Okay.

00:23:39:08 – 00:23:50:09
Brandon Copeland
My switches. I’m working. Okay. So does that mean we check light switch? Oh, God. Cool. All right, let’s go. Let’s go check a light switch. And it’s a lot of this all day right.

00:23:50:11 – 00:23:51:06
Brandon Adams
It’s chase and stuff.

00:23:51:06 – 00:23:58:02
Brandon Copeland
Yeah. Well it’s the everything’s a flat head which is like the worst screw to work on ever. Screwdriver slips out at least 3 or 4 times.

00:23:58:07 – 00:24:04:05
Brandon Adams
Yeah. So after that what am you went back to Hvac and you ran that for a couple of years.

00:24:04:05 – 00:24:23:18
Brandon Copeland
Or went back to Hvac. So this was 26, 2016, 2017 ish in that area. So I was still I was at one of the larger companies. So I just went right back in the field, finish that out. And then it was the mid 2018 where I was like, I’m doing the initial, I want to leave, I want to do something different.

00:24:23:20 – 00:24:26:01
Brandon Adams
Okay. And what are you going to go into?

00:24:26:03 – 00:24:27:12
Brandon Copeland
I actually went to life insurance.

00:24:27:14 – 00:24:35:03
Brandon Adams
Okay. So you got you got into a lot of things that were kind of like, I don’t want to say low barrier of entry, but.

00:24:35:05 – 00:24:49:14
Brandon Copeland
You know, that’s what it was. It was how do I get in something without a college degree? Yeah, that pays really well. Yeah. Dude, I got sold on dream for life insurance, man. They sell you down. They do interview, like, 40 people at a time. They basically paint this whole picture of what you can do. And, I mean, at the time, I was in Hvac sales, I’m like, sales or sales.

00:24:49:14 – 00:25:03:07
Brandon Copeland
I can sell anything. Yeah. So I went there and I did decent like it. And once you start ranking up, it’s almost like almost like an MLM. Like, you get in there, it’s like, okay, you build your you build yourself. These are build your team underneath you, then your team underneath you. And then you’re paid off of these guys.

00:25:03:07 – 00:25:17:00
Brandon Copeland
These guys are put off of these guys and you just collect the money along the way, right. Which was really cool once you start building the pipeline. But I went from making really good money in Hvac to like I was making okay money and insurance and I had to work six, seven days a week. And I hate cold calling.

00:25:17:00 – 00:25:31:15
Brandon Copeland
And it was like that was what you did majority of the day. So I mean as I went into it I hate it. Looking back now, it was a lot of things that helped get me to where I’m at today. But bring some of those skills, like the cold calling skills and recruiting skills were two of the biggest things that you do in life insurance.

00:25:31:15 – 00:25:32:21
Brandon Adams
Yeah, yeah.

00:25:32:23 – 00:25:39:11
Brandon Copeland
And then that’s from there wasn’t making the money went to solar. That’s how I got out here.

00:25:39:13 – 00:25:42:15
Brandon Adams
So you went directly from insurance to solar.

00:25:42:15 – 00:25:43:09
Brandon Copeland
Yes.

00:25:43:11 – 00:25:44:14
Brandon Adams
How long were you in short in solar.

00:25:44:14 – 00:25:53:17
Brandon Copeland
For solar. So I started solar in 2019 okay. And I left in the beginning of 22. Okay. So 21 was my last full year in solar.

00:25:53:19 – 00:26:03:15
Brandon Adams
Okay. And then you came here and you thought, all right, I’ve learned all these all these tricks, right. Got my my bag of tools over here. I’m going to start my own. Or did you start working for someone here first?

00:26:03:15 – 00:26:17:10
Brandon Copeland
So I started my own. I went got my license, okay? And I was like, dude, I’m just gonna run home. Warranty calls. Yeah. Anyone in the industry can tell you how much to call suck. There’s no money there. You’re working below what the industry standard is, but I don’t have to go. I don’t know anything about marketing, so I don’t have to market myself.

00:26:17:10 – 00:26:30:14
Brandon Copeland
Yeah, I have to go. These houses, do the repair, submit a bill for them, get paid a move on. And that’s, that’s how it started. Was just, just doing that. I was like oh I was tell my wife I work Monday through Friday. It’ll be great for about any of it.

00:26:30:18 – 00:26:33:19
Brandon Adams
Yeah. Were you happy doing that.

00:26:33:21 – 00:26:47:02
Brandon Copeland
It was and someone convinced me like, bro, we should try some marketing stuff. And I was like, oh, I don’t know anything about marketing. So I put some money in marketing and it failed miserably. I’m like, nope, that’s what I’m I do, I’m going back to the home warranty calls. Yeah. And then I had a good buddy that was working with me at the time.

00:26:47:02 – 00:27:01:07
Brandon Copeland
And then me and him, we’re tag team these home warranty calls. And he was running a truck and I was running a truck. And every once while we get a retail flip and then I was like profit I would installer. And I don’t want to sell an air conditioner. So I on Facebook Marketplace and found a guy that would install for me on the side.

00:27:01:07 – 00:27:17:07
Brandon Copeland
He actually still works for me today. Okay. Eventually I was able to bring one full time and I had him install for me so that I was working on doing retail flips and then like five months in the market just stopped. It was slow season and home warranty just cut everything, man. So I was like, oh, there’s no money.

00:27:17:13 – 00:27:18:08
Brandon Adams

00:27:18:10 – 00:27:21:08
Brandon Copeland
And then that’s whenever we started marketing and actually learning how.

00:27:21:11 – 00:27:26:02
Brandon Adams
So what was the first marketing exploration that you did that that failed.

00:27:26:04 – 00:27:40:23
Brandon Copeland
So I tried Google okay. Google is extremely expensive to play with PPC. The PPC, LSA. Yep. It was very, very expensive. Yeah. I was competing at some of the bigger guys in the area, and I could not rank them like they were just crush me. I was just spending hundreds of dollars a day and just watching my account drain.

00:27:41:01 – 00:27:45:23
Brandon Adams
Yeah. What were you what were you trying to get, leads on?

00:27:46:00 – 00:27:53:04
Brandon Copeland
So we tried. I tried Yelp, okay. Yelp was terrible. I tried Angie’s List. Okay. That was worse than hell. Yeah.

00:27:53:06 – 00:27:54:03
Brandon Adams
Lasagna for a year.

00:27:54:03 – 00:28:08:19
Brandon Copeland
Yeah. And then I went to Facebook marketing, and when I originally saw Facebook marketing, it wasn’t great. Like, I wasn’t really getting much. And then I found a guy that said, hey, man, I’ll come in. I’ll build your whole marketing campaign in 30 days, you won’t have enough. And I’ve, you know, so much work, you won’t know what to do.

00:28:08:21 – 00:28:26:06
Brandon Copeland
I was like, okay, well it’s doing like $12,000. Okay. Cool. I’ve got like 15 saved up at this time. So I’m like let’s do it. So pay the 12 and then two weeks later I’ve got nothing. And I’m like, hey man, what’s, what’s going on here? He’s like, oh, we’re almost there. We’re just building out finalizing a few things.

00:28:26:06 – 00:28:41:05
Brandon Copeland
Okay, two weeks later, I got nothing a month in now. Yeah. You know, I’m getting little small calls here or there. I got nothing going. I’m like, hey, bro, I don’t have anything. What’s going on? Yeah, we’re working on it. Give me another 30 days. I don’t have 30 days up your business and then. So I ended up, canceling with him, and I’m like, crap.

00:28:41:05 – 00:28:54:15
Brandon Copeland
I was like, oh, maybe I can do speed on my credit card. So luckily, Amex took care of it. They let me dispute it, and I was like, all right, cool. I got that cash back. Yeah. Still screwed. Still don’t know what we’re going to do to market. And then I found other guy. He’s like, don’t do Facebook marketing.

00:28:54:15 – 00:29:10:24
Brandon Copeland
He’s like, I’m really good. I had a friend that was using them. He’s like, yeah, he does great for us. So I talk to him. He’s like, I’ll guarantee you I’ll get you $20,000. And you know in the next 30 days you don’t pay me. And I was like, okay, so how much is that. He’s like two grand and you pay ads man I’m like two grand, a lot better than 12.

00:29:11:00 – 00:29:27:10
Brandon Copeland
Yeah. So I’m like, either way, I’m out of business in 30 days anyway, so I might as well just go for the end. Dude. I turned on ads with him and within three days we were like, calls were coming in, like we were filtering leads. And this is where the life insurance helped, because I’m calling these customers, I’m getting on the phone, I’m setting these appointments.

00:29:27:12 – 00:29:44:13
Brandon Copeland
And then it went from that to, you know, three days in, I made my first sale on. I’m like, okay it’s working. With that first month I did 200 something thousand $221,000 in the first 30 days working with him. Wow that that’s the biggest month that had, you know, that was basically half the first year’s revenue that I started with.

00:29:44:15 – 00:29:49:05
Brandon Copeland
And so it was like that quick launch they got us going. So Facebook’s where I found my niche in marketing.

00:29:49:11 – 00:29:58:14
Brandon Adams
Yeah. You’re doing meta ads. What you’re doing. Yeah. Okay. Let’s cool man. You got you got a little traction out of that. How many leads, how many leads re pulling in or asking for.

00:29:58:14 – 00:30:11:01
Brandon Copeland
So in the beginning, we were spend like a hundred bucks a day and I would get 3 to 4 leads a day. Okay. And I was 3 or 4. Usually half of them would convert to appointments. Okay. And then we bumped it up and just kept increasing it. So we were max it out.

00:30:11:04 – 00:30:15:07
Brandon Adams
You had a 50% conversion rate on the on the heads. Where were you the sales guy?

00:30:15:09 – 00:30:24:13
Brandon Copeland
I was everything I was the okay, the dispatcher, the service tag, the sales guy, the the service tag, the parts runner, whatever it needed. The only thing I didn’t do was the installs.

00:30:24:14 – 00:30:39:10
Brandon Adams
Yeah. And then when it comes down to it, like, you know, because we are a marketing company, we we do a lot of stuff for home service as well. And so thinking about, you know, the funnel as it goes through that, right? It gets all the way down to the very end as you start to grow. You can’t be the sales guy for everybody.

00:30:39:12 – 00:30:54:06
Brandon Adams
No, you can’t be the guy that closes. And when you start to buy leads for multiple brands and multiple, you know, techs that are out there, and next thing you know, they’re not closing at your rate. That becomes very hard and very difficult to kind of keep up. What do you do at that point?

00:30:54:07 – 00:31:04:06
Brandon Copeland
It does so. And that that was one of the first pain points that we had is all of a sudden these leads were coming in, not being in the initial, you know, what turn they want to, where you want to take as many as you can. Right. So we’re putting new trucks on the road, putting new guys on the road.

00:31:04:08 – 00:31:22:00
Brandon Copeland
And then exactly. You said you can’t close them all and they don’t close at your rate. So now our booking rate’s gone down so that dispatchers, the sales rate’s gone down because I’m not the one selling them. I don’t they don’t have the same heart. And this has to work as you do as an owner. Right. And so you go to that pain point where it’s like, okay, what is the what’s the actual average?

00:31:22:00 – 00:31:41:16
Brandon Copeland
Where should I be? Because obviously my numbers don’t work anymore. So how does it still play into what we’re doing and does it actually match you know. Or makes sense. That was one of the hardest pain points to get through though, was going through that transition of understanding of what’s realistic versus what you do. And making sure that they’re meeting your standards by essentially using you as a phone call.

00:31:41:18 – 00:31:52:03
Brandon Copeland
So if you’re in the house, I want to know what your issues are. Let me help you build your options. Let me help you do it the way I do it. You know, and continuous training, like constant training. Guys.

00:31:52:05 – 00:31:54:20
Brandon Adams
Are you listening to their phone calls at this point?

00:31:54:22 – 00:32:10:00
Brandon Copeland
I don’t have somebody else that does. But, like, back then, I wasn’t listening to their calls. Like, there was so much in the beginning that was just like Wild West not tracking, not knowing anything. It was just working. Yeah. And then you start putting, you know, numbers down and putting everything in place the way it’s supposed to.

00:32:10:00 – 00:32:16:01
Brandon Copeland
And you’re like, okay, this was bad. We should never do this ever again. Yeah. And like, this is great. How can we’re not doing more of this.

00:32:16:03 – 00:32:30:09
Brandon Adams
And there’s certain ceilings on things like, you can’t just pour infinite money into certain channels, network forever. Right? Right. And so you got to find the things and find out where the ceiling is before you start to lose it. Build another one right. So you’re building all these channels out. You start to find traction for the things that are working.

00:32:30:11 – 00:32:39:09
Brandon Adams
And as that money’s coming in, you’re now like, I need to do more than Hvac. I need to do like, what was it? What was the next step?

00:32:39:09 – 00:32:55:01
Brandon Copeland
So whenever I started my business, I sat down and someone told me that I should write a five year plan, and where do I want to be out in five years? And then backtrack a year by year where I want to go. So in five years, I want to be a tried trade company. And then my plan was doing year number three.

00:32:55:03 – 00:33:11:05
Brandon Copeland
Doesn’t start. Okay. Now I bring on my second trade and then I’ll master that. Then I bring all my fourth trade and your number four. And then by five year I’ve got it. Okay. Whenever I first I was doing Hvac and I literally ran into a licensed plumber at Lowes. He was working there and we started just did we were just talking of, no, he’s a plumber.

00:33:11:07 – 00:33:23:19
Brandon Copeland
He’s like, yeah, I’m a master plumber by trade. I’m like, oh really? He’s like, yeah. He’s like, I just got this job to make a little bit extra money. He’s like, I just work, you know, by myself. And I’m like, oh, that’s awesome. I was like, so what are you doing? Your license? Like, oh, not I just do little jobs here.

00:33:23:19 – 00:33:39:16
Brandon Copeland
There. I’m like, you want to lease it as like like, you know, you’re trying to make a couple hundred extra hundred bucks a week. I was like, I’ll pay an extra one bucks a week. You can quit this job right now. Yeah. He’s like, it’s like, so you’ll you’ll give me $2 a week and all you have to do is just be able to run my number, like that’s it.

00:33:39:18 – 00:33:52:22
Brandon Copeland
He’s like deal. Yeah I’m like perfect. Let’s do it. Yeah. So that’s how I launched plumbing into what I was doing. And again time did not like plumbing. You know nothing about plumbing. I kept hiring plumbers in and the department was struggling the entire time we had it.

00:33:52:23 – 00:33:54:02
Brandon Adams
Why was it struggling.

00:33:54:04 – 00:34:08:06
Brandon Copeland
Right. So anytime you have a try to trade company, right, there’s always that one week trade. That’s not great. Yeah. Plumbing. I just couldn’t do it. I could not figure it out. I didn’t understand it. I didn’t know how to market it. I didn’t know how to hire the right guys to do it. The guys that were hiring, they could do the work, but they couldn’t sell it.

00:34:08:12 – 00:34:20:22
Brandon Copeland
Right. And ultimately, every industry comes back to sales, right? It just it failed. So I built it up. I had at one point I had two plumbers, I had a manager, I was running it and it was just bleeding money every single month. So we let everybody go. So, okay, we got to rebuild this. We had to start it.

00:34:20:22 – 00:34:26:10
Brandon Copeland
Still paying for it. I want to lose it because now I’ve got trucks wrapped with that logo on it that say plumbing like we can’t take this off.

00:34:26:10 – 00:34:27:02
Brandon Adams
Yeah.

00:34:27:04 – 00:34:43:04
Brandon Copeland
During that time I met a guy that was working at a electric supply store, and I was picking up supplies for each fact. And he’s like, we start talking about it and he’s like, oh, my dad’s a master electrician. He’s retired. And now this is something I was planning on doing year three and four. Yeah, I’m on my first year and still my first 12 months.

00:34:43:04 – 00:34:47:17
Brandon Copeland
And now I’ve got electrical license available to me. So same concept. Start talking to him. We worked out the on the licensing.

00:34:47:18 – 00:34:48:07
Brandon Adams
Hundred bucks.

00:34:48:09 – 00:35:05:00
Brandon Copeland
I wonder bucks a week. Yeah. You know and then let’s do it. So now I’ve got electrical. Now the difference was I was able to hire him in to run electrical and electrical was actually doing decent. So I’m doing real good with Hvac. I’m doing decent electrical I am failing in plumbing. So we ran that for probably almost a year and I was going to cap it.

00:35:05:01 – 00:35:18:23
Brandon Copeland
I was just going to terminate like argued, reroute the trucks, get plumbing off it. I don’t know how plumbers make money and they’re dirty. I don’t want to deal with them anymore. Yeah. And then eventually I met a guy that owned a plumbing company. Yeah. And he’s like, bro, I’d love to partner with you. And build that plumbing department.

00:35:19:04 – 00:35:32:23
Brandon Copeland
And that was like the saving grace of that industry, okay? Like, he came in and he was able to revamp everything. He’s like, well, one, you’re way too cheap on like 90% of the stuff you have, right? Which I mean is perception of a homeowner. Like, I’m not in the plumbing. Honestly, I don’t know what the true cost is.

00:35:32:23 – 00:35:51:13
Brandon Copeland
I’m doing stuff right. I’m like, oh, well, that should be hard bucks. Yeah, he’s like 100 bucks. He’s like, yeah. And you’re paying them to go to work every day. Yeah I’m like interesting. So he was able to come in one fixing price books was huge. Yeah. Understanding how to dispatch and what skills are actually needed from the plumbers to be in a house and do what you’re looking for.

00:35:51:15 – 00:35:58:15
Brandon Adams
Did you get into any of these like corporate training sessions for like how to run a business this iOS and things like that.

00:35:58:20 – 00:36:13:20
Brandon Copeland
So I actually signed up for Praxis. Okay. And that’s the one from Jeremy Hiller out in Tennessee. And I went and saw his facility, saw how it was running. I was like, this is what I want to build. So I bought the program and that’s where I learned how to track numbers. Okay. I was in that program.

00:36:13:20 – 00:36:25:22
Brandon Copeland
It’s like, oh you’re not tracking your numbers. You all know what you’re doing. Like even with the Hvac side, we were doing jobs. We were making money. Yeah. And I sat down my counselor every week and she’s like, okay, let’s do a couple of your jobs, okay? She’s like, you did all that? She’s like, this is what your true cost is.

00:36:25:22 – 00:36:27:08
Brandon Copeland
This is what you really made on the job. And I was like.

00:36:27:08 – 00:36:28:20
Brandon Adams
Ooh, this.

00:36:28:20 – 00:36:35:17
Brandon Copeland
Isn’t great. Yeah. So and fixing my books was one of the first things that really fixed the company to grow.

00:36:35:19 – 00:36:44:20
Brandon Adams
So you started you started, formulating it a little bit better, taking the pricing, making a little bit more premium for you guys. Do you find out that your jobs fell off when you started upping your price on things?

00:36:44:22 – 00:37:04:03
Brandon Copeland
No, no, no. Okay. Like we were. So our repair prices were all in line with the market. Yeah. We’re we’re on the low. Like even now we’re on the lower side of pricing about mid to low side of where it should be. Compared to some of the larger companies. But our equipment costs, I was so low on equipment that I didn’t realize how low I was.

00:37:04:03 – 00:37:12:06
Brandon Copeland
Whenever we were putting it in that we were basically giving it away and paying for the customer to take it. And I didn’t know that like I was like oh yeah. No this looks good until it’s broke down.

00:37:12:11 – 00:37:19:13
Brandon Adams
Yeah. And so you had somebody outside of that system right there. That’s all you needed was a six month year course on that deal.

00:37:19:13 – 00:37:33:09
Brandon Copeland
Like we’re still pay for it now. Okay I’ll go back. And I remember I’m like, hey, what was that thing they said about marketing. And I’ll go back there and look at okay this and this or like hey what was that? How do you we’re trying to figure out a, a market cap for an area that we want to hey, we want to really market here.

00:37:33:09 – 00:37:43:15
Brandon Copeland
Is it worth it for us? Well, let’s go figure out market cap and I go back, find my calculator from them, go put it in and then figure out what is the potential of the area. Like it turns everything into a math problem which makes it easy.

00:37:43:17 – 00:37:57:11
Brandon Adams
Yeah I’ve said that forever. Like people say I want this many leads and do whatever. And here’s my budget. And it’s like look it’s just a math problem at the end of the day. Like here’s how many lead you want. This is how much they cost. I don’t dictate how much they cost. We’re going to give you what we can give you for the money that you’re going to give us.

00:37:57:13 – 00:38:12:15
Brandon Adams
Right. And then it’s up to you to, answer the call, convert the call. You know, at the end of the day, those those are the things that have to, you know, from you and your and your guys like, and your marketing guys that you have with you, that’s a there’s a three piece synergy that has to happen there.

00:38:12:15 – 00:38:22:23
Brandon Adams
Right? Yeah. Knowing the budget, answering the calls, running the calls, closing the calls. That all has to work together. So how did you start to get the trust? Was it just you doing the marketing? Are you still with the same guy?

00:38:22:24 – 00:38:34:14
Brandon Copeland
I’m still the same guy. Okay? He still runs it because, I mean, what he does, it works. And if it’s not broke, don’t fix it. I mean, I’ve had a bunch of people tell me that, you know what he’s doing. Oh, that’ll never work. You’ll never do great We’re doing pretty good. You know. I’m not mad at it.

00:38:34:14 – 00:38:47:13
Brandon Copeland
Yeah. But like you’re saying, when it comes to a math problem, and I think this is where a lot of contractors don’t understand it because none of us went to school for marketing. None of us went to school for computers or technology. We don’t understand that. Yeah. And I don’t think marketing does a really good job explaining how that works.

00:38:47:13 – 00:39:01:21
Brandon Copeland
Right? I learned it from being in the, life insurance. That just because you have a lead doesn’t mean that means anything, right? You paid to get that name and number. What you do with it from there is up to you and not everyone’s going to be good. Yeah. You’re going to, you’re going to buy some that are complete trash.

00:39:01:23 – 00:39:18:23
Brandon Copeland
It’s just what’s the average of all of it. Right. So if I get three names and numbers and I get one of them to, become a customer, right? That’s a hundred bucks apiece. Yeah, well, we’re $300 for ticket to a door, right? Right. And I think that’s a lot of the math that a lot of these smaller guys miss that you don’t have somebody that’s calculating it.

00:39:18:23 – 00:39:23:05
Brandon Copeland
Yeah. You know, and understanding. Hey guys. You’re going to buy stuff that’s that’s not great. Yeah.

00:39:23:07 – 00:39:27:10
Brandon Adams
When you have you buy three and two are no good. You still the cost of three. Yeah.

00:39:27:12 – 00:39:36:00
Brandon Copeland
It’s not cost three. Yeah. No matter what. So if you’re coming in going. Oh I want, you know, I want a holiday budget and I want 15 leads. Yeah. Okay. And I want a unicorn.

00:39:36:05 – 00:39:37:23
Brandon Adams
Yeah. Exactly. Right. I mean.

00:39:37:23 – 00:39:40:20
Brandon Copeland
We’re all, we’re all. We all have ones, right? Let’s be real. Yeah.

00:39:41:01 – 00:39:45:18
Brandon Adams
Did it take you a while before you could get to that point? Did you have expectations that were completely different?

00:39:45:20 – 00:40:04:05
Brandon Copeland
So, honestly, no. Like, like with life insurance? Yes, I expect life insurance. I put in hard hours. I’m gonna get 15 leads back. I’ve been hired bucks out. I got two names of numbers. Yeah, I paid 50 bucks for a name and a phone number. Yeah, this is ridiculous. Yeah, but, 50 bucks a pop. I was doing everything I could to make sure I got that name and number on the phone.

00:40:04:05 – 00:40:14:11
Brandon Copeland
Yeah, like. And it’s like, no, we’re not actually more. Well, hold on. Wait. Before you and I should, like. Look, I understand, obviously, you put a request in at some point. There was a there was an interest. Right. You’re working harder to make sure that does go to that appointment.

00:40:14:16 – 00:40:15:15
Brandon Adams
Yeah. You’re not giving up on it.

00:40:15:15 – 00:40:26:22
Brandon Copeland
That drive coming into Hvac was the huge game changer because now we’re I’d get, you know, ten numbers and maybe one picks up the phone. I got nine more that we’re going to call, you know, for the next 30 days. Every single day.

00:40:27:02 – 00:40:31:09
Brandon Adams
Yeah. So you don’t let those down the line like you’re going to call them again every day for 30 days.

00:40:31:09 – 00:40:42:07
Brandon Copeland
So the girls now in the office, they call them, they have their own calling system that they’ve set up that works for them. But whenever I wasn’t do I double down? You put your name and number on within five minutes. I’m on the phone trying to call you. You don’t answer. I’m hang up. Call again.

00:40:42:09 – 00:40:55:15
Brandon Adams
I love that. Yeah, well, I mean, that’s hustle. I mean, honestly, like you understand, it’s your dollar. And that’s the thing that comes with growth, too, because not everybody feels it the same way you feel it, right? Right. So when they say all that, then I’ve called him back twice. I never answered. Well, does that mean it’s dead?

00:40:55:15 – 00:41:10:21
Brandon Adams
I mean that’s a lead that’s out there, right? Right now over time, like you let it set for. First off, if it comes in as a form fill and you get an answer in 24 hours, they’ve probably already found somebody else. Exactly right. And if they if they have, they haven’t. And you call them back again. Well, how long are you going to wait till the next one.

00:41:10:23 – 00:41:14:00
Brandon Adams
Yep. It goes two days. Three days, five days. It’s dead.

00:41:14:01 – 00:41:27:17
Brandon Copeland
Especially in our industry right where we’re in a now industry. You didn’t you didn’t call me to come look your air conditioner because you’re having a great day. Yes. You didn’t call me because your toilet stopped up and you’re good. Wait until Monday. Yes. You call me because you want somebody there now, right? So especially, like, if especially with social media marketing.

00:41:27:17 – 00:41:42:07
Brandon Copeland
Right? They’re on their phone scrolling. Yeah. They they found it right now. Yeah. Okay. They click if you can call before they put their phone down. Chances are you get them on the phone. Once they set their phone down, they walk off like they are getting back on the phone drop constantly. Yeah. You get them quick. Oh, you can get out here.

00:41:42:07 – 00:41:52:04
Brandon Copeland
Now. That’s a high conversion rate versus. All right I’m I set my phone down. Yeah. Walk off and then you’re calling. No answer. Come back. Ram number I’ll know who that is. And if it’s important there to left to voicemail. Yeah.

00:41:52:06 – 00:42:16:23
Brandon Adams
We we would go back and we would talk to the call centers as well. And we would say, hey look, this is where we got to coach you guys to do this, to be quite honest. Like if a call comes in, you have to have that thing answered and called back in 30s if it’s past 30s. And they were like, 30s like we’re looking at like 6 or 12 or eight minutes, you know, on some of these calls and I’m like, you know, at the end of the day, like if you get past 30s that things problem, they’re gone to the next person, the first person that does pick up, they’re taking that lead

00:42:16:23 – 00:42:33:04
Brandon Adams
and they’re running with it. Right. And for them, for that consumer it’s a click. Yep. Which you’re going to pay for. You know they don’t pay for the click. You pay for the click. Exactly. And so if they’re hitting another one they can hit 50 of them in a row. It doesn’t mean anything to them, but it means it to all of you guys.

00:42:33:04 – 00:42:43:09
Brandon Adams
And the first person to answer their phone because they’re tired of clicking. Yep. You know, I finally got somebody. Can you get here today? Yes. No. Cool. Let me see somebody else. Yeah. Right.

00:42:43:11 – 00:42:45:02
Brandon Copeland
Exactly. That’s exactly how it works.

00:42:45:04 – 00:43:10:03
Brandon Adams
Yeah. And so it’s nice to, to kind of hear that from that side of it to, to understand like there is an urgency that comes with these leads like there is there is like seconds that are assigned to them, not days and hours and whatever, you know. Exactly. So that’s cool. And so as you start to, impose that, your team, how do you get them to feel that urgency without having to have it come out of their pocket?

00:43:10:05 – 00:43:25:04
Brandon Copeland
So we create like a game out of it, okay. Like excitement, right. So one of like one of the I don’t care who’s on phones, right. Some some people absolutely deathly afraid of phones. Yeah. Like they’re so scared that something’s going to happen if they call somebody too many times, right. Yeah. I’m like, what’s the worst they’re going to do, yell at you?

00:43:25:06 – 00:43:43:17
Brandon Copeland
So yeah, we’ll go ahead with like, hey, tell you what, if you can get ten of these booked today or whatever, you know, lunch is on me Friday or hey, here’s a bonus for whoever has the highest booking rate for the week. Okay. That way they’re they are working these, you know, their bonuses are based on what can you do to perform to make it happen because we’re everyone’s, you know, in the.

00:43:43:17 – 00:43:58:20
Brandon Copeland
What’s in it for me? Yeah. Situation every. Right. Yeah. If you walk in, go. Hey, I need you guys to make 40 calls, okay? I’ll make 40 calls. I’ll call the same number 40 times 40. They’re in versus. Hey, guys, I need ten points for tomorrow. You guys get ten points for tomorrow. Lunch is on me. Yeah, or.

00:43:58:20 – 00:44:10:15
Brandon Copeland
Hey, I need ten points for tomorrow. An extra 20 bucks a person, 50 bucks a person, whatever it is. Yeah. You know, they put the effort in to go get it. By getting some way to double dollar is probably the hardest thing to do because they’re like, what if they what they say you call them twice? Like, you’re you’re marketing, right?

00:44:10:15 – 00:44:12:13
Brandon Copeland
Yep. Have you ever double down anyway?

00:44:12:15 – 00:44:13:00
Brandon Adams
All the time.

00:44:13:05 – 00:44:25:12
Brandon Copeland
It works. Yeah. It works so well and everybody’s scared of it. Because you call me one time, I’ll call. Yeah, you call me a second time. This is where it must be important when you pick it up. Yeah. Hey, I’ve been trying to get Ahold of you. You got me.

00:44:25:14 – 00:44:39:02
Brandon Adams
Well, how do you. How do you keep people accountable, too? Because if you start putting, rewards for people out there, you say you get ten of these lunches on me, right? Well, you know, there’s going to be people out there that are just. We’ll just go and let me just book you. I don’t I don’t really want appointment.

00:44:39:04 – 00:44:54:24
Brandon Adams
Well, we’ll just put you on just in case. And next thing you know that tech runs out there and they didn’t want me there. They I wasn’t supposed to be there. Right. But you got somebody that put ten on there. Now you got gas truck tech who’s pissed and it’s loss of time for another one. How do you keep that from shifting?

00:44:54:24 – 00:45:11:19
Brandon Copeland
I mean I’ll be honest, I really have run into that being an issue. I mean most versus demand though it’s not. So let’s just call because they want to talk to somebody. They want somebody out there. Well, let’s get somebody out there. Let’s make it happen. Yeah. So I haven’t run into a lot of that. I mean, and if I was in that situation, then we would postpone the reward till after it falls through.

00:45:11:20 – 00:45:14:08
Brandon Copeland
Let’s make sure everything closes out the way it’s supposed to. And then we go from there.

00:45:14:09 – 00:45:27:00
Brandon Adams
Yeah. Yeah, because I’ve seen a lot of a lot of systems where people are trying to reward people for doing things, and, then they get a little heavy handed or the call center gets heavy handed in the books. Yeah, right. They start. Yeah. If I get seven books in here, I get to get out of here for the day.

00:45:27:00 – 00:45:28:22
Brandon Adams
Or if I get ten books, I’m out here for the day or what?

00:45:28:22 – 00:45:43:07
Brandon Copeland
Well, that’s that’s a lot in, like, life insurance, because that’s the ones I need. You know, it’s not like no one’s walking around going, man, I’m going to die tomorrow. Yeah, I should probably book that appointment. Right? So yeah, of course those ones. Hey, can I get appointment? Yeah. They’ll do anything to push it. Then it’s like, all right, we’re getting more of that call when it comes in.

00:45:43:09 – 00:45:44:04
Brandon Adams
You know?

00:45:44:06 – 00:45:45:21
Brandon Copeland
So it’s definitely different.

00:45:45:24 – 00:46:04:11
Brandon Adams
Yeah, well that’s cool. I love the fact that you’re you’re giving rewards and you’re getting people to, you know, feel the energy that you’re feeling and giving them something for putting in a little extra effort. Right, right. It’s going to help you at the end of the day, but it’s also making sure that those, those leads that you have that are coming every day are just falling by the wayside because someone feels some kind of way about calling them back.

00:46:04:12 – 00:46:13:00
Brandon Adams
Right? You know, saving those things. And so how long do you ask them to call them back for now. Do you have a system set up? Is there like a plan of this? This isn’t this all the way down?

00:46:13:00 – 00:46:27:15
Brandon Copeland
So Autumn is my office manager and she is amazing on the phones. Okay. She has a built out system for the girls. Like, we end up booking a lead that was like a year and a half old. That’s just been sitting in there. But all of a sudden now they picked up the phone. They’re ready to go.

00:46:27:21 – 00:46:40:20
Brandon Copeland
Let’s go. And this was for repair, right? And now we’re going out for a maintenance. But like, whatever the girl that booked to came in, she’s like, I booked disappointment. And it’s like, from 2024. I’m like, really? That’s wild.

00:46:40:20 – 00:46:42:06
Brandon Adams
And they’re just sitting in the queue and.

00:46:42:09 – 00:46:49:24
Brandon Copeland
Just sit on a sheet. They have a Google Sheet that’s got everything saved. We’re not super technologically advanced. Yeah. Or still on Google Sheets.

00:46:50:01 – 00:47:11:23
Brandon Adams
Right? Yeah. That’s awesome. Let’s cool. All right. So you’ve got a little bit of your marketing started digging into that. You started talking about like how leads are produced and, and how you’re making sure that those are staying crafted. And now you get the leads and the guys are running. Do you have goals for those guys like how you close out many leads or you close out, you know, these many jobs you get bonus out or how does that happen?

00:47:11:23 – 00:47:30:06
Brandon Copeland
So yes, I mean there’s bonuses for everything, right? Yeah. One of the biggest things that we run both on our reviews, I want a good experience from the customer. Like from day one since we opened it was how do we make sure the customers are happy and they love us, like us, recommend us? Our guys are benefit more off of getting, five star reviews on Google and getting referrals.

00:47:30:08 – 00:47:41:13
Brandon Copeland
If you can get those two things, you’ll win every time. So like if they had a minimum number a month, you know, you get an extra 500 bucks, that’s dollars, whatever it is to hit that number of reviews, that’s interesting.

00:47:41:13 – 00:47:57:16
Brandon Adams
That’s a great way to do that, because if you think about this, those guys are going out and they have to be on their on their their best all the way through that they have to do a great job. Has to be on time. They have to, you know, not wear their shoes in the house or make sure they don’t get mud in there, do all these different things as you’re going through.

00:47:57:16 – 00:48:09:24
Brandon Adams
Right. And then they have to also sell the five star review at the end and get the five star review right. It means your overall business is going to be picked up by phone asking someone out for a five star review.

00:48:10:04 – 00:48:27:07
Brandon Copeland
So a lot of companies and like guys, I talk to you like, oh, you can’t make money doing things this way. You have to have a dollar amount set. And like the PR groups are big on it, right? Yeah. You have to have a dollar per call to get in there. Yeah. If you focus, if you go back to focusing on the customer, make sure that you did everything that they asked and you met all of their needs and they love you and they recommend you.

00:48:27:09 – 00:48:36:04
Brandon Copeland
They spend money with you every time. Yeah, 100%. And that’s where I think a lot of guys are missing. This is just take care of the customer, dude. You’ll you’ll be surprised the returns there.

00:48:36:06 – 00:48:40:20
Brandon Adams
And you so you make you’re looking to make permanent customers as opposed to I got it. I got a good one this time.

00:48:40:22 – 00:48:47:11
Brandon Copeland
Yeah, exactly. Like I’d rather have you for the next ten, 15 years than I get you one time today. And the next time there’s a repair, you go somewhere else.

00:48:47:11 – 00:48:47:22
Brandon Adams
Yeah.

00:48:47:23 – 00:49:05:21
Brandon Copeland
Yeah. Especially having try trade. Right. So if if I burn you on your plumbing, you won’t call me if you’re electrical or Hvac. Yeah. You know, and do will go above and beyond to make sure customers happy. We’ll do everything we can. And it’s like obviously you can’t keep everybody happy but we’ll, we’ll go a long ways to try to prevent somebody from being upset with us.

00:49:05:21 – 00:49:18:13
Brandon Adams
Yeah. Of course I’ve seen, seen a lot of multi calls and you know working with ticket prices and everything else just to make sure that that five star review is a big deal. Right, where you have with your five star review now for nine.

00:49:18:15 – 00:49:28:00
Brandon Copeland
Or 4.9 we so we’ve got a little over 2000 reviews okay. Right now and we’re barely over three years. That’s awesome. So my word reviews are like the biggest things we push on.

00:49:28:00 – 00:49:41:21
Brandon Adams
Okay, I love the I love that, tactic. That’s, I’m going to put that in my back pocket. That’s a that’s a good one. You know, as you’re, as you’re, as you’re growing now. Right? You’ve you’ve got the trade. You said your three years you wanted to be try trading five and you did it in three.

00:49:41:21 – 00:49:43:00
Brandon Adams
Yeah. In two.

00:49:43:02 – 00:49:43:18
Brandon Copeland
Didn’t. Two years.

00:49:43:18 – 00:49:48:05
Brandon Adams
Yeah I didn’t do which one’s carrying the load right now.

00:49:48:07 – 00:50:03:21
Brandon Copeland
Our biggest department they track I mean that was the, the original one. That was the brand bar. That’s what it’s been built on. Yeah. I’ve put more of my energy into Hvac, and then with the the plumbing and electrical, now they’re they’re growing. Let me know the goals for one day plumbing to be just as big or bigger than Hvac.

00:50:03:21 – 00:50:06:20
Brandon Adams
Yeah. Do you see the scope that it can get bigger?

00:50:06:22 – 00:50:16:11
Brandon Copeland
Oh, it absolutely can. Yeah. There’s a huge a huge opportunity in plumbing that’s not there. Yeah. Because I mean if let’s be honest, if something goes down your toilet you don’t want to take it off and dig in there.

00:50:16:16 – 00:50:17:15
Brandon Adams
No he’s not.

00:50:17:16 – 00:50:25:11
Brandon Copeland
Yeah I mean I’m not going to take it off and dig in there. So I mean that’s a huge thing. And dude having kids. Dude, I can’t believe how much stuff can go down the toilet.

00:50:25:16 – 00:50:26:02
Brandon Adams
Oh yeah.

00:50:26:02 – 00:50:39:21
Brandon Copeland
Like, dude, there’s we have an upstairs bathroom and I’m, I’m done with it. Like, we should delete it. Yeah. Like, if that was an option. Our house. Just because I can’t watch the kids and what they put down it. Yeah, but the stuff that we have found inside the. We can start a whole, like, toy box.

00:50:39:23 – 00:50:57:03
Brandon Adams
Yeah, we had, we had one of my kids had a birthday party at our house, and he had opened a bunch of his gifts, and one of the other kids was over there and was really young and just started taking his gifts as he was open. And we got in the bathroom and flush them. And then I’ll said it was like clogged and we couldn’t find any of his gifts.

00:50:57:03 – 00:51:12:02
Brandon Adams
And the other kid was just standing there like so. We recognize that he had the roll down there. We had to go get guys to pull the stuff out. And of course my kid didn’t want those toys anymore or whatever, but, man, it’s incredible. They just feel like it’s a slot or something. They just want to throw everything down at or whatever.

00:51:12:02 – 00:51:13:23
Brandon Adams
And we live with a septic system, right?

00:51:13:24 – 00:51:16:04
Brandon Copeland
Oh, yeah. That’s a totally different, different beast.

00:51:16:05 – 00:51:17:11
Brandon Adams
Yeah. You guys doing septic?

00:51:17:11 – 00:51:23:05
Brandon Copeland
We don’t do something. Okay, so we do just just residential Hvac or, plumbing and then into the city.

00:51:23:07 – 00:51:25:15
Brandon Adams
Do you plan on getting in septic?

00:51:25:17 – 00:51:37:10
Brandon Copeland
So that’s, that’s like a very, a very small market. I mean, there’s a couple of decent companies who are doing it now and like, our plumber doesn’t want to mess with it. So I mean, and unless he changes his mind, I follow his lead on it and just stay out of it.

00:51:37:12 – 00:51:39:24
Brandon Adams
So how many people do you have for each division?

00:51:40:01 – 00:51:55:02
Brandon Copeland
So electrical. We have four. Plumbing. We have six, and then Hvac is 20 something. Well, on Hvac okay.

00:51:55:04 – 00:52:04:10
Brandon Adams
So you can see the volume in that one and where you can send everybody to. Yeah I understand that completely. And which one is growing the fastest?

00:52:04:12 – 00:52:16:00
Brandon Copeland
So because the electrical is so small, it’s showing the biggest percentage growth. Yeah. But as far as revenue growth, I mean, actually plumbing, plumbing, we doubled in plumbing size from last year to this year.

00:52:16:02 – 00:52:18:04
Brandon Adams
It’s incredible to grow.

00:52:18:06 – 00:52:19:10
Brandon Copeland
That one’s growing really well.

00:52:19:12 – 00:52:34:24
Brandon Adams
It’s always cool to me to hear these, to hear the stories like this where guys started. And one thing I fell into this area was I needed to make some money. And somebody said it was good. And next thing you know, like this is profitable. Will they go from like, tech to a guy who’s spearheading a bunch of stuff, right, like, right.

00:52:35:01 – 00:52:43:12
Brandon Adams
You start saying, what can I do next? And how can I add this on? And how can I do this? How do you do all of this adding without stressing your squad out?

00:52:43:14 – 00:53:01:11
Brandon Copeland
Well, so Autumn runs the office, right? Yeah. She’s great with stress. Yeah, because I drop stuff on her all the time and like, hey, surprise! Here you go. Knock it out. Yeah. And then, you know, she’s like, why? But she handles it really well. Yeah. So I mean there’s definitely stress involved in it because it’s a learning curve.

00:53:01:11 – 00:53:13:08
Brandon Copeland
Right. It’s just either fake it till you make it or, you know, hire a professional that can do it. Yeah. And usually it’s we start out with, hey, we’re going to go and see what happens and what’s not working them and find somebody that can make it work.

00:53:13:10 – 00:53:16:18
Brandon Adams
Yeah. Are you looking for a certain type of person to work for you?

00:53:16:20 – 00:53:32:20
Brandon Copeland
Yeah. Where? Because, I mean, you can find techs all over the place. Yeah, but they don’t fit the culture of the company. They’re not going to work here. Your reviews will go down. No one wants to work with them. They’re not pleasant to be around. Like, who wants to go to work where you hate showing up, right?

00:53:32:22 – 00:53:34:12
Brandon Adams
What is the culture of the company?

00:53:34:14 – 00:53:52:11
Brandon Copeland
So fun. Excited. Customer first. Very. I want to say very family. Feel like, you know, we do a lot of events, you know, we’ll go play laser tag with everybody. You know, we’ll we’re doing a cookout at the shop this week. Try to do stuff that involves everybody together and your family because I mean do we spend 40 hours a week with each other.

00:53:52:11 – 00:53:55:14
Brandon Copeland
Right. So how do we, how do we keep that feel but keep it fun. Exciting.

00:53:55:14 – 00:54:10:04
Brandon Adams
Yeah I’ve said that with our group as well. Was like, man, I see you guys more than I see my own family. Yeah, right. Like if you think about that, like awake hours in the day were with each other more than with other people. Yeah. You know, why not respect that? And why not look for growth for those guys?

00:54:10:04 – 00:54:20:04
Brandon Adams
And why not, you know, try to give them everything that they need do. Right? Absolutely. That family feels really good. Really cool deal for you to especially go out and take them to laser tag games and stuff.

00:54:20:05 – 00:54:33:19
Brandon Copeland
It sounds so stupid, man, because all people like, if you have a technician that works for us, right? He’s like, I’d rather not go to rather have the money. Well then we didn’t interview, right. Let’s do I mean, 40 bucks for laser tag receiving 40 bucks cash. Yeah, I get 40 bucks and not hang out with us. Like we’re not just be friends, man.

00:54:33:19 – 00:54:45:05
Brandon Copeland
We should all be get along. Yeah. You know, so, I mean, that’s that’s the kind of stuff that that we, we feel like, dude, if money is your thing, by all means. But, you know, we want we want our having fun and exciting.

00:54:45:07 – 00:54:50:12
Brandon Adams
So what do you do when someone says that the I’d rather have the cash than the than the tickets?

00:54:50:14 – 00:55:04:17
Brandon Copeland
It’s very rare. I mean, normally I’d be like, all right, cool, we’ll catch you out. Or, depends on who’s there. Some of the day I like. Hey, man, I really get the cash to go. He’s like, yeah, they didn’t have a cash value on it, so you can just forfeit it. I’ll give it to somebody else.

00:55:04:17 – 00:55:13:04
Brandon Copeland
Yeah. And they went and then they had a blast. Yeah. Had a blast. Loved it. And it was like, oh that was awesome. I’m glad I went. Yeah. They wrote yeah. You’re going to miss out because you were scared that you could name.

00:55:13:08 – 00:55:28:05
Brandon Adams
Yeah. And the cool thing is like you see somebody in the office that you may be kind of edgy with because the job’s been going weird or whatever, and now you see them in a, in a, in a, an environment completely different in a casual environment, and you start to see them for who they are as a human.

00:55:28:07 – 00:55:28:10
Brandon Adams
No.

00:55:28:11 – 00:55:42:03
Brandon Copeland
Yeah. It’s, it’s different because like, this is the person you work alongside every day and it’s always hey, hey, me, this go do that. We got to go here. We gotta do this. Hey, why’d you do it that way? Now? It’s like, you know, you’re you’re hanging out, you’re having fun. You know, you’re having drinks or food or whatever it is and just relaxing.

00:55:42:05 – 00:55:44:17
Brandon Adams
What is goal for this year?

00:55:44:19 – 00:55:54:00
Brandon Copeland
So this year we’re looking to grow all three departments. We’re looking to expand our service area. So I mean, we have a heavy push this year to get to another level.

00:55:54:02 – 00:55:57:03
Brandon Adams
Do you have a number picked out of growth this year?

00:55:57:05 – 00:56:02:03
Brandon Copeland
So we’re pushing for a 30% growth minimum. Okay. I mean, we’re, we’re trying to get super, super aggressive.

00:56:02:03 – 00:56:04:08
Brandon Adams
Yeah.

00:56:04:10 – 00:56:10:21
Brandon Copeland
This year, if it can all all come together, I mean, we should do 15, between 15 and 20 million this year in revenue.

00:56:10:23 – 00:56:13:18
Brandon Adams
So you’re not trying to get 30% growth out of just meta. Correct?

00:56:13:18 – 00:56:14:08
Brandon Copeland
No.

00:56:14:10 – 00:56:16:00
Brandon Adams
Okay. So you’re what are you doing now.

00:56:16:02 – 00:56:32:13
Brandon Copeland
So we now we’re we’re doing Google we’re doing a lot of direct marketing. Direct marketing is always hard though, because it’s like a hit or miss. But we’re also looking at this year of trying to acquire more companies. So, I mean, there’s a lot of guys now that are getting old and they’re ready to they’re done.

00:56:32:16 – 00:56:36:23
Brandon Copeland
Yeah, but they’ve got a 30 year old customer data, you know, customer database. It’s just in there.

00:56:37:00 – 00:56:53:05
Brandon Adams
Yeah. Well we’ve had we’ve had a couple of guests on here for, for plumbing JC as well. And one of them was a billionaire homeowners. Home service industry. And he said his number one thing was to go find people that had been doing this for a long time and, go get them and acquire them.

00:56:53:07 – 00:57:06:05
Brandon Adams
He said that was the best way to go about this, because these guys who have been working on these people and they became friends with them, they’ll just go fix a wire or two, you know, to keep it going, just to keep it going, just to keep it going. And he said, I’ve got so many houses to got next year.

00:57:06:06 – 00:57:31:22
Brandon Adams
I had a list of had, you know, nothing had been changed in ten years for any of these houses. And now I was picking them up and everything needed to be done in the next year and a half. Yeah, right. For these homes, he said that was the biggest revenue jump that I ever had when it came to, you know, home services and and growth is like finding people and doing things is, is a much slower model, doubling the people I have on the inside and the infrastructure internally.

00:57:31:22 – 00:57:39:06
Brandon Adams
But when you start to get those, because I didn’t necessarily even need the people they had working there, I just needed their list. Yeah. You know.

00:57:39:08 – 00:58:00:07
Brandon Copeland
It’s the the older generation that’s phasing out is running the companies the way that the customers want want them brand. Right. Where it’s it’s that you actually care about me. You’re not just coming in with that mentality of, okay, what am I going to sell you today? Right. That’s how our business model lines up. So for us to work with some of the older guys that are ready to phase out, that are ready to go, you know, right off in the sunset, enjoy what’s left of their years.

00:58:00:09 – 00:58:07:22
Brandon Copeland
We can now take their customers and do the exact same thing that they’ve been used to. And they they fit perfectly in with our guys and the way that we run the company.

00:58:07:24 – 00:58:12:00
Brandon Adams
Yeah. You’re not switching models. You’re right. You’re trying to pick up and do the same thing for us.

00:58:12:00 – 00:58:31:07
Brandon Copeland
All we’re doing is the same service of the new name. But it’s for you as a someone that’s built this industry or built their company for 40 years. They have a lot into it like they’re they’ve invested. It’s like their baby. And you have to give your baby away at some point. That’s hard to do. So it’s kind of easier for them to do it that way than it is you know just let them go and see who they end up with.

00:58:31:11 – 00:58:35:01
Brandon Adams
Yeah. Do you have people that you’ve targeted so far that you want to pick up.

00:58:35:03 – 00:58:52:16
Brandon Copeland
There’s been a few. Okay. Yeah. We’ve we’ve talked with with quite a few of them. It’s, it’s just it’s so hard because it’s like you have to have that really awkward conversation of like, hey man, I know you’re getting older. How do I say you’re getting older without, you know, telling you that you’re old? Yeah. You know, and then it’s, you know, letting them see that, hey, man, you’re not just turn this over to somebody.

00:58:52:18 – 00:59:03:22
Brandon Copeland
You know, I’m not some private equity firm out in New York. It’s going to come in there and put a number on them. Just flip them. Right. Like I’m saying that, hey, we’re going to bring him into us and see how build we or how fast we can build and keep private equity out.

00:59:03:24 – 00:59:08:14
Brandon Adams
Do you plan on ever going private equity.

00:59:08:16 – 00:59:24:18
Brandon Copeland
I don’t think I could just because I’m not I’m not good with corporate. I think they have rules against hand tattoos. I mean there’s a lot that I probably couldn’t do it with. And I don’t, I don’t want to get to a company that I’m so based on the numbers that I forget about the personal connection with customers, like, a customer could call me and get me on the phone.

00:59:24:21 – 00:59:31:12
Brandon Copeland
Yeah. Like it’s I’m not some magical person that lives, you know, in some other world. Yeah. So. And I like that.

00:59:31:14 – 00:59:37:04
Brandon Adams
Yeah. There’s a number. What’s the sweet spot for, Hvac companies, like 30 million? Yeah, something like that.

00:59:37:04 – 00:59:50:07
Brandon Copeland
Yeah, 30. 30 million. Everything gets. Everything’s good. You’re solid. You’re you’re a decent size. You got a lot of moving parts. But you’re not the part where you have to start incorporating everything and getting really, you know, real to the line and watching everything.

00:59:50:07 – 00:59:52:06
Brandon Adams
Yeah. We had ups come after you.

00:59:52:10 – 00:59:54:12
Brandon Copeland
Oh yeah. Yeah I get probably 3 or 4 emails a day.

00:59:54:12 – 00:59:57:04
Brandon Adams
Yeah. And how does that feel.

00:59:57:06 – 01:00:08:19
Brandon Copeland
I mean it feels good. It feels like, you know, you’ve built something that somebody else wants to buy, right? So you’ve you’ve done the work that they’re like, okay, I want this now. How do I get it? We actually just hired a guy from one of the larger PE companies in here, and he’s like, yeah, your name.

01:00:08:19 – 01:00:16:05
Brandon Copeland
Your name is coming quite a few times and meetings. We’re like, oh yeah, you’re you’re on their radar to be purchased. That’s cool. I’m like, oh, they’re probably in my inbox.

01:00:16:07 – 01:00:28:02
Brandon Adams
For sure. For sure. You know, as you go to start building this out, you said you had a five year plan, right? Does the five year plan get chewed through or does a five year plan adjust every year?

01:00:28:04 – 01:00:46:24
Brandon Copeland
So I redo the plan constantly. So whenever I initially start it, and one of the first things that the they were saying when you build out your plan. Right. Make sure you do things in the time that you set it. Which I learned with the plumbing, I was not ready for a planning department. So I spent the money, put it out there, I was wrong, it failed over and over.

01:00:47:01 – 01:01:00:00
Brandon Copeland
I did pull ahead before it was ready. Should have let it play its course the way it was supposed to, but by pulling it ahead I was also able to get there early. I just had to go through a lot of struggles I wasn’t ready to face at the time. But I mean, it worked out. I mean, you know, if you’re playing scared, you’re not going to grow.

01:01:00:03 – 01:01:02:16
Brandon Copeland
Yeah. Like you have to go out and say, see what happens.

01:01:02:16 – 01:01:03:04
Brandon Adams
Let’s move.

01:01:03:04 – 01:01:05:16
Brandon Copeland
We’re saying that happens. It all falls apart and rebuild it again.

01:01:05:16 – 01:01:15:10
Brandon Adams
Yeah, yeah. When you, you know, you get that and you’re growing it up, do you take it back down to a nucleus or do you go to ground zero?

01:01:15:12 – 01:01:17:08
Brandon Copeland
I mean, I guess it depends how hard you fall. Yeah.

01:01:17:10 – 01:01:21:04
Brandon Adams
I mean, heavy fall in that hard.

01:01:21:06 – 01:01:39:00
Brandon Copeland
No, no, I mean, I’ve been very fortunate, like, I don’t know if it was just luck or what happened. I, I’ve the, the lowest part we got was at the very beginning with the marketing when I couldn’t with home warranty cut us off. No idea how to market. No customer database like that was rock bottom. That was like, dude, I’ve got 30 days and we’re done.

01:01:39:04 – 01:01:49:05
Brandon Copeland
Yeah. And at that point it’s okay. And you get my foundation laid out, like I need to figure out where we’re at and let’s start building back up. It’s kind of like Legos, man. Tear it apart. You can build it back. Yeah. All the pieces are still there where they go.

01:01:49:07 – 01:02:06:22
Brandon Adams
What do you think is the difference between someone like yourself who’s willing to give that, you know, a go over and over and over again versus the other people that, that don’t feel that way. Do you think that is, confidence. Do you think that is, desire like what do you think separates.

01:02:06:24 – 01:02:23:13
Brandon Copeland
It’s hard, man, because like. I don’t think I’m dumb, but I think I’m too dumb to see the failure. Yeah. I can’t see where it’s all falling apart. Right? Where it’s like it’s going to work. Yeah, well, that’s my only option, right? Yeah. Well, I think some people, they they weigh the risks out, like. Oh, man. Well, if I do this, it doesn’t work, then I’m out.

01:02:23:13 – 01:02:29:09
Brandon Copeland
Or if I do it this way, it could work. But what if it doesn’t? They keep defaulting back to the what ifs. If it does fail.

01:02:29:11 – 01:02:34:14
Brandon Adams
I use this all this term, all the time for myself. I say, yeah, man, I have blind confidence.

01:02:34:16 – 01:02:35:11
Brandon Copeland
Yeah.

01:02:35:13 – 01:02:50:17
Brandon Adams
And and it’s not the fact that I’m. I’m not cocky about stuff. I believe in what we’re doing. Right. But I have blind confidence because we’re just going to make it work like it’s going to happen. And somebody’s like, how do you know you haven’t gone that route before? Well, I know how how hard I’m going to push.

01:02:50:17 – 01:03:01:00
Brandon Adams
I know the effort I’m going to put into it. I have blind confidence that I know what we’re going to do is going to work out for us. Yeah. And sounds like that’s kind of where you’re going or that’s what you’re saying. Or at least I felt that.

01:03:01:03 – 01:03:20:01
Brandon Copeland
That’s that’s the direction I’m heading with it, where it’s like, I don’t, I don’t think I can fail, I don’t know, I think it’s impossible, I can’t. Right. Yeah. It’s just I keep looking at the positives. It’s kind of like manifestation. Yeah. You’re constantly manifesting what you want in life. I did the reels. I watch all about success or all about, you know, people doing these cool vacations and checking out these, you know, these cool cars, stuff like that.

01:03:20:06 – 01:03:32:19
Brandon Copeland
Yeah. I watch that stuff constantly. And like, if you look at my social media, like on my Facebook posts, I do inspirational quotes every day. Yeah. And it’s not necessarily for the people that are on my my page. It’s because every time somebody likes it reacts, it comments on it, takes me back. I get to read it again.

01:03:32:19 – 01:03:46:18
Brandon Copeland
Yeah. So dude, like the other day somebody like to post. I did like do probably a month ago. And it brought back up a, you know, so and so like your post. So I go I read the post. Yeah. I’m like that was actually really good on that day. Yeah, I like that one. Yeah. You know, and so same way where some people like oh man I need that today.

01:03:46:18 – 01:03:50:13
Brandon Copeland
Well I need it whenever you liked it because apparently I was feeling it. I needed something to pick me back up.

01:03:50:18 – 01:03:57:02
Brandon Adams
Well how do you balance that. And the same person feeling like oh that guy’s cheese.

01:03:57:04 – 01:04:15:00
Brandon Copeland
I mean if you don’t like it I still like it. I mean I don’t want to say I’m like you know, so I don’t care. What are you going to do. Like I had some dude the other day or actually yesterday he was messaging like common all kinds of crappy things. I one of my posts, I’m like, okay, you in your mean big guy, I’m going to go back over here and go cry in my corner.

01:04:15:01 – 01:04:32:14
Brandon Adams
Yeah, yeah, that’s it’s always a balance for me too, because I sit there and think like you want to be real with people, right? You know, but sometimes people don’t see that approach as real. You know, they see it as, oh, you’re saying something to make you seem motivational. Are you saying you’re saying something to me so you can seem enlightened or whatever?

01:04:32:14 – 01:04:41:14
Brandon Adams
It’s like, look, man, we’re all going through our struggles, right? This may be for you. It may be for me. Like at the end of the day, too. Like it’s okay with saying something positive, you know?

01:04:41:14 – 01:05:00:12
Brandon Copeland
Exactly. And like, it’s one of the things people don’t think about, about being a leader and, you know, being being the one that’s on top is everybody’s looking at you. If you’re having a bad day and they can see you’re having a bad day, it’s going to affect them and what they do, right? Yeah. There’s been times in the company like I walk in do like everything’s falling apart, like one of the hardest things, especially when you’re growing and scaling is cash flow.

01:05:00:15 – 01:05:12:15
Brandon Copeland
Yeah. So there’s times I’ve gone to the company, it’s like, crap, dude, I got to make payroll in three days and none of my financing is hit. None of these jobs have cleared the bank. Like, what are we? How are we going to make payroll in two days? Like, I’m stressed out. If I walk in, you can read on my face.

01:05:12:17 – 01:05:24:14
Brandon Copeland
You can see there’s a problem. The whole office is going to drop. You know, it’s like, man, we we do need revenue. I do need sales to happen. Right now. I can’t go and be like, hey, guys, go out there and go sell everything you see. Yeah. No one’s going to be motivated by that. They’re not even going to want to do that, you know?

01:05:24:14 – 01:05:30:11
Brandon Copeland
So it’s like, how do you drive with inspiration. It’s a great day. Yeah. My whole world’s burning around me. But this is my fire.

01:05:30:11 – 01:05:46:12
Brandon Adams
Yeah. Yeah. It is pretty cool though, once you start to set that up and even though it is burning around you, sometimes it still feels like a relief because it like you said, it is your fire. Yeah. You know, you get in this thing and you’re excited about it and it it does really wear you down at points.

01:05:46:14 – 01:06:03:02
Brandon Adams
I mean, there’s times I’ve laid in bed and stared at the ceiling like, how am I going to bridge from this gap to this gap? You know, I’m how am I going to get that done? And, you know, you make it happen, you make it work, you know, and, you know, I don’t know how many times you’ve done it, but I’ve not paid myself several times, you know, over, over the, you know, throughout my time doing this.

01:06:03:02 – 01:06:08:22
Brandon Adams
And it’s like, that feels good to do that. You can sacrifice that and take care of the people you promised you were going to take care of.

01:06:09:03 – 01:06:23:06
Brandon Copeland
And that’s that’s one thing of being a business owner that a lot of people don’t think about. It’s like, oh, you’re on top. So everything must be nice and cozy up there. Now your last, you’re like, you are dead last. Yeah, it’s your employees first, then it’s your business. And then after that, as employees are done, business is done, your vendors are paid.

01:06:23:06 – 01:06:35:22
Brandon Copeland
Then you can get paid afterwards. Yeah. So yeah. On without paychecks. Oh, absolutely. There’s been times where I’ve gone months without paychecks. I’m like, okay, just got to float it. You know, you’re calling the finance company like, hey man, can I move this payment to the back of the loan for this month just so I get there? Oh, you got a new car?

01:06:35:22 – 01:06:53:15
Brandon Copeland
Yeah. How to skip payment? So, you know, there’s been times like that in the business where it’s like, you have to do a lot that looks different from the outside versus what you’re really going through. Yeah, yeah. No, it does feel good. Like at the end of it it’s like, you know what, hey, I was able to make that sacrifice, but I did it for all of them because everyone that came in here, they trusted me to make sure they could feed their family.

01:06:53:16 – 01:06:55:09
Brandon Copeland
Yeah, and you got to make sure they can do that.

01:06:55:15 – 01:07:11:12
Brandon Adams
Yeah, we’re very similar when it comes to that, man. It’s a very proud moment when you can feel like you’re investing in your employees and you’re investing in your team. Yeah. You know, they’re these people are selling up to you for a long time. And it feels great to, you know, be able to put that back, you know, and so and watch them grow and their families grow.

01:07:11:12 – 01:07:15:20
Brandon Adams
And for them to come back and say, oh, I got this or I did this or whatever, that’s that’s really cool.

01:07:15:24 – 01:07:27:12
Brandon Copeland
That’s awesome. Whenever they come back and say, hey man, we just bought our our first home or, you know, hey, I just got a new car. Dude, I am stoked for you right now. I mean, like, I don’t care what it was like. I’m happy that dude, that was something you were working for and you got it. You achieved it?

01:07:27:17 – 01:07:30:07
Brandon Adams
Yeah. What are you working for?

01:07:30:09 – 01:07:45:03
Brandon Copeland
Do. Right now, it’s freedom, man. I’m trying to. Trying to grow and build something that we’re building where I have my freedom, my time back. Because it is. It’s seven days a week, man. You’re. You’re always thinking about you, always working on it. It’s like, how do you go on vacation and set your phone down and walk away?

01:07:45:03 – 01:07:52:17
Brandon Copeland
Yeah. If I get to the point that I could set this thing down right here and, like, leave it like on an island somewhere. For like 6 or 7 days. Wow. I’m in.

01:07:52:18 – 01:07:56:20
Brandon Adams
Yeah. What’s, what’s the longest you’ve gone without using your phone.

01:07:56:22 – 01:08:14:09
Brandon Copeland
How long we been on this interview. Yeah. Dude the first time I was able to sit down was last year on a South African hunting trip. Yeah. And I was able to actually be away from the phone for a week, and it was like, the coolest, most freeing feeling ever. Mostly because you have no service anywhere you go.

01:08:14:11 – 01:08:20:23
Brandon Copeland
So it’s like, hey, check this out. Oh, man, we’re lost. I’ll check the GPS. No I won’t, yeah we’re lost. Yeah.

01:08:21:00 – 01:08:22:09
Brandon Adams
That was one year in.

01:08:22:10 – 01:08:23:18
Brandon Copeland
No, that was just last year.

01:08:23:20 – 01:08:24:19
Brandon Adams
Yeah. Two years in.

01:08:24:21 – 01:08:29:18
Brandon Copeland
Yeah. So we were two and a half. So I hit my three year mark. August of last year. Yeah.

01:08:29:20 – 01:08:49:13
Brandon Adams
So I’m sitting here thinking, you know, I went to Vermont for four days every morning for the first half of the day, I’m sitting in a lodge, everybody’s skiing around me, and I’m like, yeah, you know, you’re doing it right. And so you just want to make sure that things don’t hit the ground, or you’re not overtaxing people or you’re you’re doing the things that need to happen for everything to keep moving.

01:08:49:13 – 01:09:00:19
Brandon Adams
Right. And so, all right, I’m put it for in one year from, from now, I’m going to walk and have a vacation and not pick up anything that I’m doing, what I’m working on, it’s setting a goal.

01:09:00:19 – 01:09:16:10
Brandon Copeland
Yes. That’s awesome. Now the so back to that, though, whenever I was we first opened, I had a trip to Hawaii book with my wife, and I was like, we were. It was before I started the business coming from solar. Then it was it was like 3 or 4 months. Yeah. And I was like, how am I going to walk away?

01:09:16:10 – 01:09:29:23
Brandon Copeland
And it’s only for a four day trip. I was like, no Thursday, come back Sunday. Like it was just for a few days getaway with me and her. And I remember being there Thursday and Friday at 3:00 in the morning. I’m on my phone or I’m on the computer working with the guys back home while I’m trying to be on vacation.

01:09:30:00 – 01:09:32:18
Brandon Copeland
And so I spent most of the vacation on, on the phone and working.

01:09:32:20 – 01:09:34:14
Brandon Adams
How does the wife deal with that with you.

01:09:34:18 – 01:10:04:06
Brandon Copeland
Dude she’s, she’s been amazing you know like for someone that, you know whenever we got married I had a stable job to hey, I’m going to go reset our whole lives on us here. You know, she’s been extremely supportive. Yeah, like, most of this is, you know, because of her, she has the structure and the organization. I didn’t have, you know, she’s got the, like, one computer skills because I stuck on a computer to help me set up CRMs and then, balancing the, like, the accounts and all that stuff and doing all that, like, she’s, she’s incredible at that.

01:10:04:07 – 01:10:34:11
Brandon Adams
Yeah. It sounds like we got the same set up, you know, for sure. So, but it’s cool, man. I really believe that, personally, like, the other half is, is what allows you to have the freedom to feel like you can accomplish anything, right? Oh, it is. If I was going home defending myself at home every single day, I can understand why I would not want to have to have that fight every day, you know, and it’s not just the person on, that’s just like, I don’t I don’t think I have it in me, you know, maybe, maybe they just don’t want to battle that every day.

01:10:34:11 – 01:10:43:02
Brandon Adams
You know, the battle becomes too much. And so that’s what I’m saying with same thing with my wife. I feel like I can accomplish anything because she believes I can.

01:10:43:04 – 01:10:56:20
Brandon Copeland
Exactly. You know, that’s that’s a huge part because, I mean, if you think about it, like you said, go home and battle every day. So you you battle all day at work and you go home. You’re battling with somebody at home or how come you weren’t home? How can you to do this? Like that whole first year in business for the most part, right?

01:10:56:22 – 01:11:10:15
Brandon Copeland
My wife was basically a single mom. Yeah, I left out before her and the kids got up. I was home after the kids were in bed. We barely saw each other. She had to basically run the entire house without me as if I never existed. It was seven days a week. I mean, you’re in the service industry Saturday and Sundays are working days.

01:11:10:15 – 01:11:25:23
Brandon Copeland
Yeah, she barely saw me. You know, we’d be loading up to go to the zoo. I can’t, I gotta go run a call. I can’t get a tech to pick up. I can’t, I can’t run, I got to go. You know, it ruins our whole weekend plans. Do we did that for months? Yeah. You know, and like my wife, she comes from a background where her dad’s a pastor.

01:11:25:23 – 01:11:40:20
Brandon Copeland
And, you know, she grew up in the church, and she likes to go to church every Sunday. And there was a long stretch in the first beginning where we didn’t go to church because I couldn’t get off to go. Thompson was at work or had got stuff to do, like I had no time. So the sacrifices that she did the first year I mean were insane.

01:11:41:00 – 01:11:41:17
Brandon Copeland

01:11:41:19 – 01:11:44:11
Brandon Adams
I see you pointing at her phone. You’re connected with her right now.

01:11:44:13 – 01:11:47:13
Brandon Copeland
Yeah. No she’s, she’s on there.

01:11:47:15 – 01:11:48:07
Brandon Adams
Yeah.

01:11:48:08 – 01:12:05:14
Brandon Adams
No it’s it’s cool I mean like we always think about you know I said you’re connected with her, but it’s like, this is how I think of, like when I’m talking to my wife. Like, the first thing I do is I got to talk to her, get to talk to her or whatever. You know, it’s like, it’s it’s a really cool when it’s like they’re the first person you think of when you think about.

01:12:05:16 – 01:12:06:22
Brandon Adams
Yeah, yeah, yeah.

01:12:06:23 – 01:12:15:02
Brandon Copeland
Well, because like, I mean, dude, for so long, this is how I communicate with her because, I mean, she wouldn’t see me. So it’s like, how are we gonna do it? We’re going to hop on the phone real quick, have that conversation. But yeah.

01:12:15:03 – 01:12:15:19
Brandon Adams
Your lifeline.

01:12:15:19 – 01:12:23:02
Brandon Copeland
Yeah, exactly. The lifeline. That’s like, man, like when you’re having that bad day, you’re out in the truck to drive in. So who am I going to call? Well, she’ll pick up.

01:12:23:06 – 01:12:44:09
Brandon Adams
Yeah, maybe. Yeah. I remember, when in one of my first jobs, I won our first job, a one of my letter. Letter jobs? I spent six months a year in China, like working in factories, figuring out things and how they were. I’ll do procurement and and everything else, you know. And so, I remember my wife had young kids, and, and she called me one time.

01:12:44:09 – 01:12:58:15
Brandon Adams
She was like, I don’t know that we can do this anymore. Like, I’m raising my kids by myself. And it wasn’t like I got to come home every night, right? I was six months out of the year. I was gone. And I remember that phone call that I got and I said, I need to be on a plane tomorrow and I’m not coming back ever again, right?

01:12:58:16 – 01:13:16:21
Brandon Adams
Yeah. There are those hard decisions you make for the people that you’re doing it for, right? Absolutely thankful. Thankful for the time that she did put up with that for 5 or 6 years in a row, you know. But at the end of the day, too, it’s like there’s an honest conversation of like, hey, like we we got kids here, we got family here.

01:13:16:21 – 01:13:18:13
Brandon Adams
Like, let’s get the scope right?

01:13:18:15 – 01:13:19:01
Brandon Copeland
No. Absolutely.

01:13:19:01 – 01:13:39:19
Brandon Adams
You know, and that’s a hard thing to for people who are driven, people who feel like they can accomplish anything because then you can get pretty far out there when you’re, you know, the sky’s the limit for anything that you’re working on or anything that you’re doing. You’re like, yes, I’ll accomplish it. I’ll kick every door down. I say a prayer all the time, God, please don’t put any doors in front of me that you don’t want me going through because you know, I’ll kick them down.

01:13:39:21 – 01:13:48:04
Brandon Adams
Like, just don’t let that let that happen. And so he pulled it all away from me when he told me had her call, you know. And so that was a that was a good one. Yeah.

01:13:48:04 – 01:14:04:17
Brandon Copeland
No no, no. And that that’s it too with the, you know, taking the opportunities away because especially like in entrepreneurship and you have that that drive and that goal to succeed and it starts snowballing. You get so hyper focused on it that you’re just you’re winning. You’re winning. You’re winning. No. You forget that at home she’s what are you doing for her?

01:14:04:17 – 01:14:18:15
Brandon Copeland
Because remember, this was her sacrifice to, she may not be there, you know, shoulder to shoulder with you in the day to day, but, yeah, she’s the background that that, you know, very easily falls off. And it’s like, man, I still owe it back to her to get back. And, you know, give her the attention and you know what she needs.

01:14:18:17 – 01:14:32:21
Brandon Adams
Yeah, well, I know that you built this, hack company, this trade up for quite some time. Right? And so, well, I actually wasn’t quite some time, like you went through it, and then you’ve grown pretty fast in a short amount of time. But you also said you have another business.

01:14:32:23 – 01:14:34:11
Brandon Copeland
Yes.

01:14:34:13 – 01:14:35:13
Brandon Adams
Veterinary business.

01:14:35:13 – 01:14:36:24
Brandon Copeland
Yes, a veterinarian office.

01:14:37:01 – 01:14:44:10
Brandon Adams
Tell me, tell me how someone who is took the path you did ended up just scooping up a veterinary clinic.

01:14:44:12 – 01:15:01:17
Brandon Copeland
So, about 3 or 4 years ago, the doctor, my mom worked for us. She’s always been a practice manager for him. For the last almost 30 years. I’ve known this guy my entire life. You know, he’s always owned vet’s offices. She’s worked for him. She’s management. She’s random. If I sold out to a corporate company, they came in.

01:15:01:18 – 01:15:18:11
Brandon Copeland
He’s like, hey, you know, the it’s a good company. You know, you’ll be good. And he took over and it was like the worst experience of my mom she’s ever done. Yeah. And then so then me and him started talking and he’s like, dude, if you want to buy one, he’s like, I’ll coach to the whole thing. How to out of started, how to build it, how to run it.

01:15:18:17 – 01:15:23:08
Brandon Copeland
Yeah. Like first thing you need to do any of our small practice that’s either going out of business or the guy’s ready to retire.

01:15:23:09 – 01:15:24:06
Brandon Adams
Yeah.

01:15:24:08 – 01:15:37:14
Brandon Copeland
I found a small vet office in Florida where the guy was ready to retire. He was done like he was out. So my cool. Let’s talk about we get on the phone, start talking numbers. We come to a deal on the business. And this is about a year, but a year and a half ago. And I try to close on it.

01:15:37:16 – 01:15:51:23
Brandon Copeland
Can I get a loan for it? The business the financials are two messed up. The the business revenue did not sustain the the debt that they wanted to. I couldn’t get a loan. So we end up I’m like on the phone like look I’m trying we do owner financing I won’t do owner financing. I’m like this is falling apart.

01:15:52:03 – 01:16:08:07
Brandon Copeland
Yeah. So I start saving money, trying to get as much as I could. I called him back December of this last year, and I’m like, hey, I’ve been saving money. I want to buy you still waiver? So I was like, I’m closing December 31st. This is like November 29th. Yeah. And I’m like, okay, well, I’m ready to go.

01:16:08:07 – 01:16:27:11
Brandon Copeland
Let’s do. It’s like, why where I sold the building crap. How much money for the business? Yeah. So we end up working on a deal on the business, bought the business and then got my mom to run it. So now I found a doctor that he wanted to. You want to run a vet’s office the way he want to run it, which aligned with the my values on business and, handling customers and working with them.

01:16:27:13 – 01:16:42:10
Brandon Copeland
So me and him worked out a deal to partner up to go into it, and then he’s my he’s my DVM, my mom’s the practice manager that runs it. And that thing is running flawlessly like we are one month over month in the business so far. And it’s it’s kicking butt.

01:16:42:12 – 01:17:00:20
Brandon Adams
That’s awesome. Yeah, it’s that’s crazy. You know, sometimes you find a system and you find like the people that you can plug and play. Yeah. You know the sounds it sounds like you were, you know, really trying to hustle to get that up. But once you found out, even through this Hvac, you learned the model.

01:17:00:22 – 01:17:01:18
Brandon Copeland
Right? Exactly.

01:17:01:21 – 01:17:06:12
Brandon Adams
And so now you just had a couple other people that were in another industry, and you just wanted to apply this model to what they were doing.

01:17:06:15 – 01:17:25:11
Brandon Copeland
That’s exactly what is so like the same thing, the same principles that I applied with the Hvac company. And the way I want to run is the same thing that we put into the business over there. Yeah, identical. So like, I’m, I’m really big on uniforms. Yeah. Like that’s my biggest thing with, with my guys, my technicians. The office staff is you should be dressed the part as a professional.

01:17:25:13 – 01:17:40:03
Brandon Copeland
Yeah. You want people respect you be respectful. Yeah. So same thing over there. The uniforms for the team and the uniforms for our guys here. The building needs to be clean. Taking care of the building is spotless now. Over there. Same thing. Our building has to be clean. Taking care of your truck should be clean, taken care of and give the customer a five star experience.

01:17:40:04 – 01:17:52:18
Brandon Copeland
They can’t help but tell their friends and neighbors. And that’s exactly what they’re doing. We went from we’ve done $0 in marketing and we have like skyrocketed in appointments per day and and revenue in the office. It’s been incredible.

01:17:52:20 – 01:17:55:12
Brandon Adams
To get a new building that wasn’t a clinic beforehand.

01:17:55:14 – 01:18:11:03
Brandon Copeland
So we’re still renting that building from the previous owner. Okay I have a few more months, but I actually bought a new building that we’re doing a build out in right now. So I’ve got the construction crews over there, building it out the office. The way that we want it built to maximize, you know, efficiency and then something new for the the area.

01:18:11:05 – 01:18:14:00
Brandon Adams
That’s crazy. Have you been to ISIS lately?

01:18:14:02 – 01:18:15:07
Brandon Copeland
No, no, it’s been a few years.

01:18:15:07 – 01:18:15:16
Brandon Adams
Been a few.

01:18:15:16 – 01:18:31:20
Brandon Copeland
Years. Dude, I saw a TikTok the other day. It’s like, oh, you graduated in 2009, you’ve been out of school for like 17 years or something like that. And I was like, whoa, that’s a long time. That’s like your whole, like, high school experience. I’ve already lived outside of high school. Yeah. Your whole school experience?

01:18:31:20 – 01:18:35:21
Brandon Adams
Yeah. Cry me a river on that deal. 1995.

01:18:35:23 – 01:18:36:22
Brandon Copeland
You graduate 95.

01:18:36:22 – 01:18:37:22
Brandon Adams
Yeah.

01:18:37:24 – 01:18:39:00
Brandon Copeland
All right. I was four years old.

01:18:39:05 – 01:18:44:04
Brandon Adams
Yeah, I know that means this is a big year for me. Yeah, yeah. So I’ll be 50 years old this year.

01:18:44:09 – 01:18:45:15
Brandon Copeland
Oh, congratulations, man. It’s exciting.

01:18:45:15 – 01:19:01:19
Brandon Adams
I’m exciting. I mean, I’m excited about. Honestly, like, I never thought I would live past 30. You know, I just my whole life, I never thought I would just kind of, I don’t know, you have this vision of how things will go in your, in your life or whatever. And, my 30 and my 30s were the best years of my life.

01:19:01:19 – 01:19:21:17
Brandon Adams
And then I had my 40s, and they’ve been the best years of my life. And, you know, I, I feel like I did when I was 27 or 28, you know, I don’t feel any different. Like I got gray hair on my chin. Yeah, but I don’t feel any different. Like I feel excited for accomplishing things. And I got as much energy as I have.

01:19:21:17 – 01:19:31:13
Brandon Adams
And I’m working around the clock and, you know, doing things that I really love. And the passion is there and things are working out and they’re growing and I know the 50s gonna be the same way. I, I hope so.

01:19:31:14 – 01:19:35:17
Brandon Copeland
I hope so, man. It’s awesome. Dude. I mean, that’s you look good for 50. I don’t think you were 50.

01:19:35:17 – 01:19:37:21
Brandon Adams
I to get all here. Oh my hair on my head.

01:19:37:23 – 01:19:40:08
Brandon Copeland
That’s a win, man.

01:19:40:10 – 01:19:46:13
Brandon Adams
I’ll keep it. I’ll keep it for a little bit. What do you do for for hobbies nowadays.

01:19:46:15 – 01:19:59:24
Brandon Copeland
Dude, now, most of my hobbies are going out in the boat with the kids or trying to travel and go do something fun. Exciting. I mean, having kids is a life changer. Before kids. I mean, I have all kinds of hobbies. There’s all kinds of fun things to do. Now it’s, you know, how do I incorporate into them?

01:20:00:01 – 01:20:03:16
Brandon Copeland
You know, I like to go hunting, take them shooting? Yeah. Stuff like that.

01:20:03:18 – 01:20:05:12
Brandon Adams
Yeah. How do you kids.

01:20:05:14 – 01:20:13:12
Brandon Copeland
My oldest is 13. Okay. And then from there, it’s, six, five, three and one.

01:20:13:17 – 01:20:16:00
Brandon Adams
Busy? Yeah. You’ve been busy.

01:20:16:05 – 01:20:19:22
Brandon Copeland
Do. We had terrible internet before we moved up.

01:20:21:16 – 01:20:31:02
Brandon Adams
But congratulations on all that. That’s super sick. So, yeah, it sounds like you got a household full. You’re not running off doing anything, so free time would be nice. Yeah, yeah, yeah, I just did.

01:20:31:04 – 01:20:41:10
Brandon Copeland
You know, my wife went away for the weekend for a birthday last week, and it was great. Just get away for a couple days like me and no kids. Like, no one’s in here at 4:00 in the morning. Yeah, like, I do. My son’s room is right above ours. Yeah.

01:20:41:10 – 01:20:43:13
Brandon Adams
And do do do do do. Yes.

01:20:43:13 – 01:21:00:05
Brandon Copeland
Well, he has a Tony box. Know that is, Okay. So this new thing for kids now, this is a little box. So you put characters on, like, The Lion King or, frozen or whatever it is, and it plays the songs from it and talks to them and everything else. Bro. Sounds like a rave party in his room every morning around 4 or 430.

01:21:00:06 – 01:21:00:20
Brandon Adams

01:21:00:22 – 01:21:03:14
Brandon Copeland
So is he. He’s he’s five.

01:21:03:15 – 01:21:04:12
Brandon Adams
Okay.

01:21:04:14 – 01:21:11:18
Brandon Copeland
So you hear the sound, and then comes the dancing. Like, all right, cool. I’ve got like, 30 minutes left on my alarm, but apparently it’s now.

01:21:11:19 – 01:21:36:04
Brandon Adams
It’s now. So. Yeah. Well, I tell you. Right. Cherish those. Cherish those moments because I’m going to 20. You’re going to be 21 in a few months and a 17 year old, two boys. And, when I walk in the door, there’s no more dads home. Yeah. You know, I mean, they’re my best friends, but at the end of the day, too, it’s like that celebration of youth and who they see you as and how important you are.

01:21:36:06 – 01:21:50:20
Brandon Adams
Just to their day of walking in the door. Like you may have the dogs run up to you and say, what’s up? But, men cherish those moments because those are those are fleeting, you know? Yeah, you got a lot of, games you’re going to.

01:21:50:22 – 01:22:07:19
Brandon Copeland
So my son plays play football last year. He’s playing this year. Not he hasn’t decided. He’s like, I may I may drop football. Yeah. Like okay. That’s all right. They’ve got cheerleading eventually. Yeah. So it’s trying to give them a hard time. But he’s like that was you know, that was then my five year old, just at the age now was okay, we can start putting them in some stuff now.

01:22:07:19 – 01:22:09:00
Brandon Copeland
Let’s see how it goes.

01:22:09:00 – 01:22:09:16
Brandon Adams
Yeah.

01:22:09:18 – 01:22:12:17
Brandon Copeland
So we’ll we’ll see how this year pans out for, for sports and games.

01:22:12:19 – 01:22:17:20
Brandon Adams
You collecting anything?

01:22:17:22 – 01:22:25:23
Brandon Copeland
No, not really significantly, man. I mean, it’s I’m like an anti clutter person. I’m so scared that, like, I’m gonna end up at, like an a hoarder house. Yeah. So I’m like nothing. Everything’s got to go.

01:22:26:03 – 01:22:28:17
Brandon Adams
Was that a part of your growing up?

01:22:28:19 – 01:22:42:02
Brandon Copeland
Not really. My parents are a bunch of animals growing up. Okay. And, like, they had, like, my. My mom sells a bunch, you know, they got, like, cows and horses and pigs and goats and I think they have tortoises. And, like, I’m not an animal person. I have a dog. I like my dog.

01:22:42:02 – 01:22:42:21
Brandon Adams
Yeah.

01:22:42:23 – 01:22:59:18
Brandon Copeland
Three days a week at least. And it’s like, I like, I’m so scared of, like, so. And this is maybe come from the industry, right? You go into a house and it’s like you have trails that you walk through. Yeah. And I just don’t ever want to have a house like that. Yeah, it’s like terrifying. And then my wife.

01:22:59:18 – 01:23:00:16
Brandon Adams
Stole my trails in the grass.

01:23:00:21 – 01:23:23:02
Brandon Copeland
Not only trails in the house. Well, like, you walk in like some houses, man. It’s like. And I know hoarding is like an issue with some people. Like, they just they collect everything. Like, do we walk? I walked in the house one time and it’s like there were in the living room. There was this trail that was there in this chair that you walk through, and there was a chair there that the dude sat in, and his wife’s on a mattress in front of the TV, which was just like a crowd of stuff.

01:23:23:04 – 01:23:27:22
Brandon Copeland
And I’m like, I can smell all of this. How do you live in this?

01:23:27:24 – 01:23:28:18
Brandon Adams
Wow.

01:23:28:20 – 01:23:33:15
Brandon Copeland
And that’s. Yeah. So yeah. No, no, no collecting of anything like cars, I guess.

01:23:33:16 – 01:23:48:07
Brandon Adams
No, we’re the same way. And, you know, I think that, you know, a lot of the time, how you treat the things that you are involved in really shows how you’re going to do everything in your life, right? Yeah. Are you going to that your surroundings. You can take care of those. The job you do, are you going to take care of it?

01:23:48:09 – 01:24:06:00
Brandon Adams
Your hygiene? Are you taking care of it? All those things kind of go lock in step with how you present yourself to the world, because it’s just pulling back the curtain on who you are, right? You walk in to see a bunch of hoarding and, junk and stuff everywhere. You open someone’s, you know, car, there’s like, stuff fallen out the doors.

01:24:06:00 – 01:24:09:05
Brandon Adams
You’re like, okay, what else is happening in your life that you’re doing this with? You know, that is.

01:24:09:05 – 01:24:19:17
Brandon Copeland
My biggest pet peeve. So I’m glad you brought that up. So like my technicians, that’s one of the biggest things. You cannot have trash in your cab. You can’t have it up on the dash. The truck has to be clean. Because the first thing that you go to customers house and like oh he had a business card.

01:24:19:19 – 01:24:29:12
Brandon Copeland
Yeah. Let me grab one for you. You go and you open the door and all your Red bull cans fall out. Yeah. That’s like dude that’s, that’s how they’re going to perceive you now as that person just throws trash in the passenger seat. You know. Yeah.

01:24:29:14 – 01:24:37:24
Brandon Adams
No, that’s, 100% I noticed when you pulled up, you pulled up in, in a nice vehicle outside. When do you that?

01:24:38:01 – 01:24:41:06
Brandon Copeland
I had that kind of for about four months now.

01:24:41:10 – 01:24:44:21
Brandon Adams
Oh, congratulations. Thanks. That’s awesome. And it used to be in the cars.

01:24:44:21 – 01:24:46:01
Brandon Copeland
Yeah. So I do like cars.

01:24:46:02 – 01:24:47:04
Brandon Adams
Okay. That’s your collection?

01:24:47:04 – 01:24:57:01
Brandon Copeland
Yes, that’s my collection. I was going to say. Yeah, I guess I do collect those, but, I mean, my wife should be proud though, because I look at way more cars when I buy. Yeah. And I think that she should really appreciate that more than she does.

01:24:57:03 – 01:24:58:16
Brandon Adams
Does she appreciate that?

01:24:58:18 – 01:25:01:17
Brandon Copeland
Well, she’s like, well, we’re doing our garage space. That’s okay. We have a driveway.

01:25:01:22 – 01:25:05:13
Brandon Adams
We have a driveway and go there. What’s on the what’s on the list?

01:25:05:15 – 01:25:17:16
Brandon Copeland
So my daily I have a, tundra that I drive around usually. And then I’ve got a Rolls-Royce for, like, special occasions. Going out on date night. Very nice. The 911. I’ve started dealing now a lot just because it’s. It’s a blast of the car. So much fun to drive.

01:25:17:21 – 01:25:18:03
Brandon Adams
Yep.

01:25:18:04 – 01:25:20:03
Brandon Copeland
And then I bought an EV Hummer.

01:25:20:07 – 01:25:20:15
Brandon Adams

01:25:20:16 – 01:25:29:20
Brandon Copeland
Like I like as a kid do. The Hummer was a dream truck, and I won one of those. This is close. I’m ever going to get to getting a Hummer. So I’m like, all right, I guess it’s going to be electric. And then we’ve got my wife’s car.

01:25:29:22 – 01:25:30:12
Brandon Adams
I mean, she got,

01:25:30:18 – 01:25:34:05
Brandon Copeland
She has an Escalade. Nice. Just the real. The real basic. The bus. Car.

01:25:34:10 – 01:25:55:14
Brandon Adams
The bus. Yeah. Hundred percent. Yeah. No, I, I do a lot of car rally, so, I’m in, in the cars and. Okay. And, performance of the vehicle. So that’s always cool to see, like somebody and hear kind of their backstory and, and kind of what they’re into. But, you know, honestly, like, for someone who walked in the door, and honestly, we’ve said a few words to each other before, right?

01:25:55:15 – 01:26:14:19
Brandon Adams
Got introduced to each other. You know, we’re, text messaging and had a short, short conversation about about this. I really didn’t know what to expect coming in here. I, I’m really proud of you for, building this thing as fast as you built it, man. That’s from somebody who spent a lot of time. And I say this like.

01:26:14:19 – 01:26:26:10
Brandon Adams
Like myself, you know, somebody who just jumped into some services and then kind of jumped around a little bit. But then once you caught fire, you really kind of dug in. It’s done well for you. So I’m. I’m really proud for you, man.

01:26:26:10 – 01:26:27:17
Brandon Copeland
I’m like, man, I really appreciate it.

01:26:27:20 – 01:26:36:09
Brandon Adams
That’s pretty cool. And for you to inspire these other guys that are out there wanting to do the same thing, if you could say something to anybody, what would it be?

01:26:36:11 – 01:26:55:15
Brandon Copeland
Do all the doubt that you have. Everything that you think can fail is a possibility, but not not necessarily your reality. I mean, it’s your your obsession is going to lead you to where you want to go. Like, I, I obsessed over this company, dude, day in, day out. You know, if you’re doing the same thing, fine. Find someone that’s doing what you’re doing and copy it.

01:26:55:17 – 01:27:12:12
Brandon Copeland
You know, there’s there’s no reason to reinvent the wheel. Yeah, well, one of the. And I’m not a big reader at all. I’ve. I’ve learned to like reading because it’s brought me a lot of success from doing it. Yeah. There’s a book called Steal Like an Artist. It’s literally the book. Is this this big? It’s all big print.

01:27:12:12 – 01:27:24:13
Brandon Copeland
You can read the whole thing in like 45 minutes, but it just has a little small clip. It’s about how to take what somebody else is doing, how to make it your own, and go out and do it. I mean, that’s everything that you have is is done that way. Everything you see has been done that way.

01:27:24:18 – 01:27:28:20
Brandon Adams
Yeah, 100%. Well, where can people find you at?

01:27:28:22 – 01:27:32:21
Brandon Copeland
I mean, Facebook, my Instagram. I hardly ever go on or TikTok. Yeah. Those are the.

01:27:32:21 – 01:27:35:11
Brandon Adams
Two. You want to give them the locations of those thing, find them.

01:27:35:13 – 01:27:42:09
Brandon Copeland
And I think on Facebook it was brand Copeland. And then, on TikTok it’s like spring Brandon Copeland four, six, nine.

01:27:42:11 – 01:27:45:13
Brandon Adams
And they can reach you, for your services.

01:27:45:15 – 01:27:49:18
Brandon Copeland
Services, for 697204440.

01:27:49:20 – 01:27:52:11
Brandon Adams
And that’s, what’s your what’s your website address for your company?

01:27:52:13 – 01:27:54:16
Brandon Copeland
Copeland Air texas.com.

01:27:54:18 – 01:28:01:23
Brandon Adams
All right. So if you guys need any, AC you guys need some, plumbing. You guys need some electric? That you guy.

01:28:02:00 – 01:28:06:01
Brandon Copeland
Definitely give us a call. Show where we show you how you get the five stars, how we earn it.

01:28:06:03 – 01:28:07:22
Brandon Adams
Well, I appreciate you, honestly. Thanks for coming on.

01:28:07:22 – 01:28:08:06
Brandon Copeland
Yeah, man.

01:28:08:06 – 01:28:11:21
Brandon Adams
Absolutely. Yeah. Well, everybody, until next time. That’s the blueprint.