Episode 72 – Boomer Cornwell

00:00:00:00 – 00:00:21:07
Boomer Cornwell
Man, it was kind of a fake it til you make it thing, because here I am. I’m only 20. Was I 23 at the time? And man, I didn’t know how to manage anybody or how to do anything. You know, I’m like, you guys probably shouldn’t be promoting me on this, but I’ll take it. Yeah, we see a lot of bad information out there about peptides, by the way, and I would encourage everybody do your research on these things because there’s a lot of fly by night companies.

00:00:21:09 – 00:00:37:12
Boomer Cornwell
And they’re, they’re operating unethically. They’re giving people bad information. They’re giving people incorrect information. They’re setting expectations for these things that these things were never designed to do. We live in kind of a day in time. Now. Respect is just kind of expected from people. You just have to, you know, it’s expected to be freely given.

00:00:37:12 – 00:00:53:04
Boomer Cornwell
It’s not mean. You have to earn respect. Leadership is not. I sit back here and crack a whip. Leadership is hey, I go, you know, put on the pack and and go with you Simmons. You know and I’m fact I got to go first you know. So once once I learn that which being young. It took me a little while again my process was slow.

00:00:53:10 – 00:01:09:05
Boomer Cornwell
But once I learned that aspect of it, then it came a little bit more naturally. And people kind of began to follow at that point. And then kind of the, you know, the respect began to fall in line. If you look back and there’s people following you, you’re a leader. You know, if you look back and people aren’t following you, you can yell and scream all you want.

00:01:09:05 – 00:01:10:05
Boomer Cornwell
It’s not going to be effective.

00:01:10:08 – 00:01:11:09
Brandon Adams
Can’t make yourself a leader.

00:01:11:11 – 00:01:32:05
Boomer Cornwell
And so, you know, you, but you earn their respect by diving in and doing it. It doesn’t. You don’t have to get it right all the time. And I mean, I screw up more than anybody I know you.

00:01:32:07 – 00:01:50:11
Brandon Adams
Hey, everybody, welcome back to The Blueprint. Today I’ve got Boomer Cornwell. He is president, owner, CEO, the man of, Don Imus health care. He’s to tell us a little bit about some of the things that you’ve heard about things that are good for you, things that aren’t so good for you. And, we’ll find out what’s really was not.

00:01:50:13 – 00:02:05:03
Brandon Adams
Stay tuned. And also, if you guys could do me a favor, hit the subscribe button down there at the bottom. It’s really gonna help me get a lot more of these stories out. I’m here to to help you and inspire you and and get these stories out for these people and what they’re doing. So, look me up.

00:02:05:05 – 00:02:07:20
Brandon Adams
Boomer, thank you so much for coming on. I really appreciate it.

00:02:07:23 – 00:02:09:08
Boomer Cornwell
Absolutely glad to be here.

00:02:09:09 – 00:02:20:08
Brandon Adams
Yeah. All right, so I’m going to go in for just a few seconds. Someone give me give me a two minute spiel on what Don Imus is, and then we’re going to jump into, like, who you are and what you’re doing.

00:02:20:08 – 00:02:40:17
Boomer Cornwell
Got it. Dynamism is we try to be a little bit of everything to everybody. We’ve learned that that probably is not the best way of approaching this. What we look at is kind of the whole concept of what happens to a person, male or female, once you reach that critical age of 35 to 40 years, 30, 35, 40 years old, something like that.

00:02:40:19 – 00:03:00:22
Boomer Cornwell
We’ve got two choices. Okay. We’re going to, if you look at the if you look at your body, you look at your health, you look at your life in three stages. You’ve got the first third of your life. That’s whenever cell replication exceeds cell death. Okay. So we’re growing, we’re, you know, in our teenage years, you know, our hormones are and are completely aligned.

00:03:00:22 – 00:03:18:08
Boomer Cornwell
I mean, a raging. But they’re completely aligned, right? They’re working. We recover from injury. You know, we we notice that. And then I would say enjoy it. Although I don’t think the kids today really experience, much enjoyment that frame of life. But the, the whole aspect of that is that that happens up until we’re about 30 or so.

00:03:18:09 – 00:03:35:08
Boomer Cornwell
Okay. And then the middle third of the life of your life is kind of where everything equals out a little bit. Okay. And it it’s a little bit different for everybody. Give it, you know, ten years, 12 years, something like that. So maybe it’s not quite a third. And then the last third though, which typically happens around 35 or 40.

00:03:35:10 – 00:03:53:21
Boomer Cornwell
For some people a little bit later it, it our cell death actually exceeds our cell replication. So we’re actually preparing ourselves for the grave. One of the first thing that starts to go is our endocrine system and the endocrine system, which is directly tied to things like thyroid function, pituitary function, and hormone function, really begins to decline.

00:03:53:21 – 00:04:14:18
Boomer Cornwell
And so we look at that. It’s not just a one shot approach of, hey, let’s just go address your testosterone. There’s a holistic approach to the patient to combat what is happening. And that’s the aging process. And so you basically like I tell people you’ve got two choices, man. You can just get prepared for the grave and everything can suck and you can feel like crap the rest of your life, or you can address it, you can do something about it.

00:04:14:20 – 00:04:17:06
Boomer Cornwell
Those are your only two choices. Do nothing or do something.

00:04:17:12 – 00:04:41:19
Brandon Adams
Well, you know what they say. Age is just like a train coming down the track. Baby. You can’t get away from it. It. It’s happening. All right? Right. Well, let’s. Cool. So I’m going to I’m going to jump into the beginning. Then we’re going to get into some of that stuff I want to. Is it okay if when we get down a line a little bit, I started asking you things like what is true and what our pellets and what are these other things, because so many people have so many different, you know, questions about things like there’s a lot.

00:04:41:19 – 00:04:43:02
Boomer Cornwell
Of bad information about the two. So.

00:04:43:02 – 00:04:48:09
Brandon Adams
Yeah, 100%. Well, where did, where where did where were you born?

00:04:48:11 – 00:04:55:07
Boomer Cornwell
So I was born in Dallas. Raised in Carrollton. Okay. Right next to right is a bus up to Plano.

00:04:55:13 – 00:04:58:08
Brandon Adams
Okay. Yeah. What was family like as you’re growing.

00:04:58:08 – 00:05:19:04
Boomer Cornwell
Up, man? You know, family was good. So. Mom, dad, brother, sister. I was the youngest of three. We lived in a little 11 hard, square foot house in Carrollton, you know, very kind of middle class folks. You know, it was actually pretty good. I mean, I I’ve always said that it was there was a lot of I didn’t necessarily like being the youngest in a lot of ways, but the benefit was that I got to watch there’s there’s a big gap.

00:05:19:04 – 00:05:34:05
Boomer Cornwell
My brother, seven years older than I am, my sister’s 12 years older than I am. Okay. So, you know, I got picked on a lot and made fun of that kind of thing. But but the benefit was I could kind of watch what they did and watch what my mom and dad got mad at and say, you say, oh, I’m not going to do that, you know, and kind of, you know, didn’t repeat those same mistakes.

00:05:34:05 – 00:05:44:01
Boomer Cornwell
And so it was actually beneficial in a lot of ways. But it was good, man. We had a good upbringing. You know, went to school, played a lot a lot of sports. Well, not every sport I wanted to play but but every sport my dad wanted me to play anyway.

00:05:44:07 – 00:05:46:05
Brandon Adams
So you had pick sports for you to play in?

00:05:46:10 – 00:05:47:04
Boomer Cornwell
Kind of. Yeah.

00:05:47:06 – 00:05:49:06
Brandon Adams
At the beginning or.

00:05:49:08 – 00:06:06:24
Boomer Cornwell
No, I pretty much the whole way. No, no, no, it was fine. Ultimately it was fine. He was probably right because I wanted to play. Everything okay? You know, maybe not soccer, but I wanted to play everything else. And, my brother played, football, and, And I wanted to be like him. And so my dad wanted me to be like my brother as well.

00:06:06:24 – 00:06:24:04
Boomer Cornwell
And so, I got into it and played, but then I wanted to play baseball, and my dad’s like, no, no, no, we can’t do that. You know, you need to focus on one thing. I wanted to play basketball because all my friends were playing, you know, baseball, basketball, soccer, the whole thing about soccer. But, but he was like, no, I’ll just focus on one thing, you know, do one thing and do it well.

00:06:24:06 – 00:06:40:18
Boomer Cornwell
But then that culminated later into, well, if you want to run track, you could run track too, you know, if you want to do that. So I was allowed to do football and track growing up, but it was actually really beneficial. I mean, it really helped me in a lot of ways. And and I think mainly, focusing just kind of on the one sport like he wanted me to do was probably the right thing to do.

00:06:40:20 – 00:06:42:23
Brandon Adams
What was your first love for the first sport?

00:06:43:00 – 00:06:44:15
Boomer Cornwell
The first love for the first sport?

00:06:44:15 – 00:06:47:17
Brandon Adams
Yeah. What was what was it? Football. Baseball?

00:06:47:18 – 00:06:54:09
Boomer Cornwell
Oh, you definitely football 100%. Yeah. One of my one of my earliest memories in life was watching a Dallas Cowboy game.

00:06:54:11 – 00:06:55:20
Brandon Adams
There you go. Yeah.

00:06:55:22 – 00:07:10:03
Boomer Cornwell
And in fact, it was actually Believer Night. Was that Thanksgiving? 1979? It was a Thanksgiving Day game against the Redskins. Was one of my very first memories in life. And I can still see the TV, you know, and in my memories right now. So yeah, it’s. Oh, yeah, that’s that’s always at home.

00:07:10:05 – 00:07:14:10
Brandon Adams
That’s crazy. We just found out that we’re, like, a month and a half, age difference.

00:07:14:10 – 00:07:14:18
Boomer Cornwell
Yeah.

00:07:14:20 – 00:07:18:13
Brandon Adams
Right now, which is really cool. Yeah. Bicentennial babies.

00:07:18:19 – 00:07:19:17
Boomer Cornwell
Yeah. That’s right man.

00:07:19:19 – 00:07:23:18
Brandon Adams
Yeah. That’s right. Yeah. Really cool. So what position do you play?

00:07:23:20 – 00:07:44:02
Boomer Cornwell
Well, start off playing offensive line. Defensive line. Kind of dual positions there for a little while. And then finally when I began to get a little height and lose a little bit of the body fat, they moved me over to middle linebacker. Okay. So that and that was a lot of fun. I played a couple of other positions I don’t really care for, but I mean, mainly middle linebacker, you know, all the way up through, you know, middle school, high school.

00:07:44:04 – 00:07:45:17
Brandon Adams
Yeah. That’s a different mentality.

00:07:45:22 – 00:08:09:09
Boomer Cornwell
It’s it’s it’s a different mentality. It’s an aggressive mentality. You know, you and I grew up in a time we, we were I don’t know if you played or not, but but we were coached much differently than people are today. Yeah. Yeah, very much so. I mean, you know, we grew up in the days. I mean, I remember my coach grabbing me by the facemask and dragging me all over the field, you know, I mean, parents would lose their mind if they saw their kid, you know, having that happen to their kid today.

00:08:09:11 – 00:08:26:04
Boomer Cornwell
But it was I mean, we were expected to I mean, literally, I mean, there were like, you know, rewards and awards and trophies for, like, you know, taking the quarterback out of the game kind of thing. You know, I mean, it was just this real aggressive, go a hundred miles an hour and, and, you know, kill the guy kind of mentality, so to speak.

00:08:26:04 – 00:08:31:21
Boomer Cornwell
Right. So yeah, but it was fun, man. I enjoyed it. It actually taught me a lot of of who I am today, really.

00:08:31:23 – 00:08:47:16
Brandon Adams
I was a baseball player growing up and I wanted to play football really bad. Were playing sandlot. Like, I was really good at it, you know? And so, I got up to high school and I played all the way through organized sports up to high school, and my parents would not sign the waiver for me to play football.

00:08:47:16 – 00:09:01:12
Brandon Adams
Really? And I was like, why? And then I started going to high school, and I noticed every, every game there was a guy that would pull up in a wheelchair, and he had one of those little straws that he could drive himself up. That was one of their classmates who had broken their neck on the field playing football.

00:09:01:14 – 00:09:03:15
Brandon Adams
And they said, our kid will never.

00:09:03:17 – 00:09:04:05
Boomer Cornwell
Oh, man.

00:09:04:05 – 00:09:08:14
Brandon Adams
So from freshman year on, they were like, nope, you’re done. You know.

00:09:08:20 – 00:09:23:09
Boomer Cornwell
I think I was fortunate because the worst thing that ever happened, I was very fortunate to never really get injured. I mean, as hard as I played and as many years as I played, I guess God was looking out for me or something, man. But I had a one of our our teammates one time in Little League. He broke a he broke his arm.

00:09:23:15 – 00:09:32:09
Boomer Cornwell
Then I had a couple of buddies that, you know, their ACL got taken out kind of thing. But I think that was the worst that ever happened. I never saw anything like that. You know, thank goodness. Or maybe I wouldn’t have one to play as long as I did. But yeah.

00:09:32:14 – 00:09:53:20
Brandon Adams
Yeah, it’s it really is funny when you really start investing yourself into certain things. Right? And they become your identity. Yeah. And then all of a sudden something changes physically or which is we’re going to get into in a little bit like you could be defined as x, y, z. And let’s say you blow an ACL or say you have a bad knee or something, you need some PRP or something like that, you know, to, to, to get back to who you were.

00:09:54:01 – 00:10:04:20
Brandon Adams
You can’t do the things that you were to define yourself as a golfer nowadays. And these in your later in your second, third year, your third, third, you know your life, you know, those things change you up to be somebody. They do.

00:10:04:20 – 00:10:20:17
Boomer Cornwell
Man. And I tell you, it’s funny because my identity changed to a little bit. While a lot, I guess I should say, because, I was 100% convinced growing up playing football that I was going to go to the NFL. I mean, I just knew I was, you know, but my mentality changed course. I became a teenager, I started chasing girls.

00:10:20:17 – 00:10:36:08
Boomer Cornwell
And so football slowly, over time, became a little less important. The girls were becoming, you know, kind of taking a little bit more priority there for a while. And, and I began to realize, you know, I’m probably not going to go to the NFL. I mean, it’s I kept having these stats thrown at me. It’s less than one half of 1%.

00:10:36:08 – 00:10:50:08
Boomer Cornwell
You know, you probably ain’t it, dude kind of thing. I had, you know, people telling me that and, not a lot, but, but I just kind of thought to myself, you know, if I’m going to go to college and truth be told, I didn’t really want to go to college, but I did because my dad wanted me to.

00:10:50:10 – 00:11:05:01
Boomer Cornwell
And, I thought, man, you know, if I’m going to go to college, I should probably go for the education piece. I’m probably not going to go to the NFL. So playing sports in college is probably going to be a waste of my time, you know? And so, yeah. So it certainly changed for me, man.

00:11:05:02 – 00:11:09:12
Brandon Adams
Yeah, yeah. For sure. So you played sport, football all the way through high school.

00:11:09:14 – 00:11:11:10
Boomer Cornwell
All the way through high school and the first year of college.

00:11:11:11 – 00:11:15:23
Brandon Adams
Okay. So were there any other things in high school that you were into, like banned or.

00:11:16:00 – 00:11:27:08
Boomer Cornwell
Or. Not really. We we typically made fun of the band guys, you know, and. No, it was mainly football. Track, I would say. And girls football, track and girls, man.

00:11:27:10 – 00:11:29:16
Brandon Adams
And girls. What are we doing in track? Shotput.

00:11:29:18 – 00:11:36:17
Boomer Cornwell
Shotput. Discus. And then, it’s funny, in eighth grade. In ninth grade, they had what they called a fat man relay.

00:11:36:20 – 00:11:37:06
Brandon Adams
Okay.

00:11:37:06 – 00:11:55:05
Boomer Cornwell
And, and I wasn’t fat, you know, back then, I don’t know, maybe compared to some people, but. Yeah, but I was. But you know what it was. It was because I was tall and I played football, so I was a little bigger than the average runner. But what they when they call the fat man relay. But it really, you know, the coach came up and chose me for both of those years because I was actually pretty fast because I played football.

00:11:55:05 – 00:12:08:23
Boomer Cornwell
Right. So it wasn’t so much that I was fat necessarily. It was the fact that, you know, I ran fast. And so, but that was it. Other than that shot disc. And, I think that, yeah, I think that was it, man. That’s all I did. Yeah. I want to do the high jump, but I never did that.

00:12:09:00 – 00:12:12:09
Brandon Adams
I have that feeling. Somebody said, I want you to do the Fatman Relay and you don’t see yourself a fat.

00:12:12:09 – 00:12:29:23
Boomer Cornwell
What’s the matter with you? I thought it was funny. Honestly, I thought it was hysterical. Yeah. And, again, you know, it’s terminology we could use 30 plus years ago. Can’t use it anymore. But, Man, I ate it up. I thought it would. I thought it was pretty funny, and I actually liked doing it. Truth be told, because, I was kind of fast, you know?

00:12:30:00 – 00:12:41:22
Boomer Cornwell
Not so much fat, but fast. And, Man, I really enjoy it because we, I think each year, man, we we won the relays every time we did it. You know, because and, so I really enjoyed it. I didn’t I didn’t take offense to it at all.

00:12:42:03 – 00:12:55:12
Brandon Adams
And that’s cool. And so as you’re going through this transition of like understanding that your football thing is probably going to start to dwindle down, what’s what’s pops like in this scenario? Is he like, nah, man, you still got this? Or buckle up or hit the gym or let’s go fast, boy.

00:12:55:16 – 00:12:58:04
Boomer Cornwell
Yeah, not very happy.

00:12:58:05 – 00:12:58:17
Brandon Adams
Okay.

00:12:58:19 – 00:13:24:00
Boomer Cornwell
But I had seen the same thing happen with my brother. My brother played all the way up to high school, and then also told him he didn’t want to play in my. So my dad got upset with him. So I don’t think it was as earth shattering when I came and told him the same thing. He kind of, I think he maybe kind of halfway expected it, you know, and, but really, ultimately the most important thing to him was that I got a good education, go to college, get an education, and then learn what you want to do with your life.

00:13:24:00 – 00:13:25:16
Boomer Cornwell
You know, which took me a little while to figure that out.

00:13:25:18 – 00:13:41:16
Brandon Adams
Yeah. When you go to games and you see the dads that are not saying your dad was this way, I’m just made me think of all the sporting events that I’ve played through. And then as I had kids and I got older and I started to watch the other dads that are out there, you know, the dads that are just on the fence yelling through the fence and just ripping their kids new.

00:13:41:16 – 00:13:49:00
Brandon Adams
And the entire time, oh yeah. You know, how what kind did you have versus what kind are you.

00:13:49:02 – 00:14:03:18
Boomer Cornwell
You know, so interestingly enough, it’s so funny you ask a question because I was actually thinking about that yesterday, having no idea what we’re going to talk about here today. So my little league coach, his name was Rich Russell. I don’t even know if that guy is still around anymore. I hope he is. But he was the greatest coach I ever had.

00:14:03:20 – 00:14:18:20
Boomer Cornwell
And he made it very clear that at the beginning of each year, he would sit when he would go to the equipment check and he would sit all the parents in a room, and then he would tell all the kids to go play or whatever there. Right. And he would have a very candid heart to heart with all the parents.

00:14:18:20 – 00:14:33:10
Boomer Cornwell
And he would tell them, you know, I want you to come to all the games. I want everybody to be there. I want you to support your kids. I want you to support your sons in this. When they walk onto the field, they belong to me. When they walk off the field, they belong to you. Which means you’re not going to stand at the fence and yell at me.

00:14:33:10 – 00:14:46:23
Boomer Cornwell
You’re not going to stand at the fence and yell at your son. Okay, I’m the coach. When they walk off the field, you can have them back, but that’s it. And so he really set the stage for all the parents to not behave like that. You know, he really wouldn’t tolerate it. Yeah. He would have no qualms about going okay.

00:14:46:24 – 00:15:00:23
Boomer Cornwell
And this never happened because the parents behaved. But he made it very clear that if any parent did misbehave like that, yeah, kid was off the field and I don’t care what position he plays is off the field. He’s not part of my team anymore. So we really didn’t have much of that. But even then, my dad would have not been that way.

00:15:00:23 – 00:15:15:06
Boomer Cornwell
He was more of kind of like the quiet, you know, supporter. But when if he did something wrong when he got home, oh, he let you know about it, you know. But he wasn’t the guy that would yell at you on the field or anything, you know? And, you know, I think I’d probably be the same way.

00:15:15:07 – 00:15:20:13
Boomer Cornwell
Funny enough, man, I’ve. So I’ve got one, son, but I’m aware of it. He’s he’s 16 years old.

00:15:20:13 – 00:15:23:02
Brandon Adams
Shout out. Right, right. Yeah.

00:15:23:04 – 00:15:38:17
Boomer Cornwell
And, what’s up? And, No, I’m funny. Anyway, but we were going to have kids. My wife and I, we’ve been married. We’re coming up on 24 years, and originally we’re going to have kids, and and we were set in stone. We’ve already we have nieces and nephews, and we’re just going to be the cool aunt and uncle.

00:15:38:17 – 00:15:59:14
Boomer Cornwell
We’re not doing the whole kid thing. Not going to do it, not interested, you know, kind of thing. And, and then the doctor, you know, my wife’s doctor said, well, you probably wouldn’t be able to have kids anyway. So, you know, that’s probably a good decision. So anyway, but my dad, he’s passed away now, but, back then, this is we’ve been married a couple of years, and he sits me down one day and he says, are you really not going to have kids?

00:15:59:16 – 00:16:12:24
Boomer Cornwell
And I said, no, I don’t think I’m we’re not going to have kids, man. I’m not. He goes, well why not? He’s asking me all these questions. And I said, well, here’s a funny thing, dad. I said, you know what? Are we going to change our mind one day? Maybe? Well, clearly we did. But I said, here’s the funny thing.

00:16:12:24 – 00:16:24:03
Boomer Cornwell
God’s going to play a joke on me, and I know it because what he’s going to do, I said, I grew up playing football. You wanted me to play football. You know, I was all into sports, all this kind of stuff. You wouldn’t even let me play some of the sports I wanted to play. And that was all in my mind, right?

00:16:24:03 – 00:16:43:05
Boomer Cornwell
I mean, I had, you know, sports and girls. The only thing I. It occupied my brain 24 hours a day. And I said, but if I have a boy and that’s hopefully what I have, if I ever change my mind, God’s going to play a joke on me. And what he’s going to do is he’s going to give me the boy that is tall and muscular and athletic, and he is not going to care anything about sports, man.

00:16:43:05 – 00:17:04:01
Boomer Cornwell
He’s going to be all artistically inclined. And I’m telling you, God’s ear. Okay, I heard it that day because that is exactly what I have to this day. You know, my son, he’s he’s almost as tall as me. He’s, you know, very I mean, very muscular. I mean, very fit, very athletic. If he would apply himself to a sport, he would be the best at it.

00:17:04:07 – 00:17:20:18
Boomer Cornwell
I know he would be. He tried it. We are. I should say we had him try it. Early on in soccer. Baseball. God, he hated baseball. He tried golf. Were a couple of others. And he just, like, he he couldn’t connect the dots on why the other team wouldn’t let him have the ball. Like that’s what made him mad.

00:17:20:18 – 00:17:38:22
Boomer Cornwell
Like, not not the actual sport. He, like, got mad because the other kids on the soccer team weren’t sharing the ball stuff and were like this, you know, you’re totally missing the point. Get. Yeah. But anyway, we finally kind of gave up because he made a pretty clear, just in his actions, in the way that he behaved, he was really going more down the music route.

00:17:38:24 – 00:17:47:16
Boomer Cornwell
And so we said, you know what? I think I’m not going to groom him for something that, you know, I wanted to do. I mean, if he wants to be in music, go be in music, man. That’s what he does now.

00:17:47:16 – 00:18:10:00
Brandon Adams
So isn’t it funny how that happens? Like you, you see a path and you think, I don’t really enjoy this? I’m going to take the complete opposite approach to what I’m doing. And it’s not like I just turn it a little bit, like you just go the opposite way. You know? I remember I played for a long time as well, and I remember being on this, this one trip and one of the guys got drafted.

00:18:10:00 – 00:18:25:05
Brandon Adams
One of my buddies literally got drafted on the deal. And, and we were all, you know, had dreams and aspirations of the same scenario. But he actually got drafted, on that trip. And, I thought, dang, man, like, this is I’m not gonna see my buddy more. He’s not gonna be your next weekend. He’s going to leave to go.

00:18:25:05 – 00:18:49:24
Brandon Adams
You know, to the minors. And he showed up the next the next, trip, you know? And I was like, what are you doing? He’s like, well, to be quite honest, he’s like, I just decided not to go. And I said, why not? And he goes, from the day I was born, I have had to practice throwing practice hitting practice, fielding every day with my dad as part of part of chores.

00:18:49:24 – 00:18:58:24
Brandon Adams
And I’ve been chewed out about it. I’ve been yelled about it. He has driven it. Our relationship is terrible about it, and this is the first time in my life I can ever say if you to him.

00:18:59:01 – 00:18:59:20
Boomer Cornwell
A while and.

00:18:59:20 – 00:19:10:23
Brandon Adams
I said, pick something else, pick something else, like this is a great moment for you. And he’s like, not doing it because I’d rather come out with you guys and and play you came out and hit three bombs that day, and I was just like.

00:19:11:00 – 00:19:35:22
Boomer Cornwell
And you know, and that’s and that’s baseball, man. That’s a that’s a different sport. I’ve always had a lot of respect for baseball players. I’ve always said, you know, baseball is a it’s a team sport, but it’s an individual effort. Right. And you have to be insanely good at your at your position. Yeah. You know, whatever it is, I mean, even to make it into the NCAA, let alone for a professional leagues, I mean, that’s I mean yeah.

00:19:35:22 – 00:19:48:21
Boomer Cornwell
So you. Yeah I could see where. Yeah. You have to you know, if you play the outfield, you gotta field how many balls every single day. I mean, like, there’s never a day off, you know? I mean, you know, I, I don’t know if you know much about the biography of Pete Rose, but he talks about that, too, you know, and how his.

00:19:48:21 – 00:20:02:20
Boomer Cornwell
There are certain things, like his dad wouldn’t let him go to the movie theater because he was he was 100% dead set on the fact that the movie theater and the lights from the from the projector would ruin his eyes and that his eyes and he would not be able to see the ball coming at him, you know, if he watched the movie.

00:20:02:20 – 00:20:06:17
Boomer Cornwell
So he wouldn’t allow to watch movies growing up. I mean, is this crazy stuff like that, you know? So.

00:20:06:19 – 00:20:27:16
Brandon Adams
Yeah, it is funny how, like, all that stuff kind of feeds into creating the person in your mentality who you end up being like, but from that moment on, I just remember thinking like when he told told me, like, I’m f my dad. I was just like, I will never be that human. Yeah. I will never be the human that puts I love sports.

00:20:27:18 – 00:20:42:07
Brandon Adams
I’m the probably one of the most competitive people you’ll ever meet. I’m not saying I’m the most, but there’s bright people at my level. But I’m just saying, like, I want to win everything. Yeah, and tooth and nail. I’m a little brother, and I’ve always wanted to be that way. And I’ll. I’ll play you a thousand times until I do win.

00:20:42:07 – 00:21:08:02
Brandon Adams
And I’m like, I’m just that guy, right? And so, but I remember looking in that kid’s eyes and I thought, whatever feeling I have right now for winning is not worth losing my child or that feeling that I see here that he has with his dad. And I was like, I don’t care. Like I want my kids to get the the best out of competition and learn what it’s like to lean on each other and be a part of a team and to, get all the good attributes out of sports.

00:21:08:04 – 00:21:19:08
Brandon Adams
But I don’t care how far you go, right? This one, one thing and I will sign up for is if you sign up for it, you finish it, right? Right. Sign up for a season. I don’t care if you don’t lock in on game one. You got nine more to go.

00:21:19:08 – 00:21:23:07
Boomer Cornwell
Yeah, because you’ve committed to a team at committed. Yeah, right. You want to keep going after that I’m 100% agree.

00:21:23:07 – 00:21:30:04
Brandon Adams
Finish that up and then move on. But I just remember at that point I was like, I’ll never, ever, ever be that human being right there. So yeah,

00:21:30:06 – 00:21:45:19
Boomer Cornwell
I, I decided the same thing. You know, my son, I always wanted my son to win too, but I wanted him to win whatever it is he wanted to do. Yeah, right. And if it wasn’t what I wanted him to do. Yeah. You know, I mean, I would have love if he had played football or baseball or basketball or whatever he wanted to play, you know?

00:21:45:21 – 00:22:08:08
Boomer Cornwell
But now he’s into music, you know? So I don’t know exactly what winning looks like in music, but whatever it looks like, that’s what I want him to do. And that’s what I’m going to push him to do. Well, you know, because that’s and that’s, you know, but it’s also I mean, I think it’s generational, though, because, you know, I think our parents I’m not exactly sure when your parents were born, but probably around the same time I work and, you know, it it’s just a different mentality, you know, they were a little bit more, hey, you know, fulfill what I want.

00:22:08:10 – 00:22:14:19
Boomer Cornwell
Yeah. You know, and I think our generation is a little more. Hey, I’m going to help you. I’m going to help you win, but I want you to win or whatever it is you want to do.

00:22:14:19 – 00:22:15:08
Brandon Adams
Yeah. You know.

00:22:15:12 – 00:22:28:01
Boomer Cornwell
Because, And I don’t have any resentment toward my dad at all, at all, in fact. But I really would not to your point, I wouldn’t want that resentment for my son toward me either. Or it made me do what I didn’t want to do, you know? Okay.

00:22:28:03 – 00:22:29:22
Brandon Adams
So. And I get to live, I, I get to breathe.

00:22:30:02 – 00:22:38:00
Boomer Cornwell
Yeah. Or do what I want or, you know, or I finally get to do what I want. But I’m 40 years old, you know, I’ve missed 20 years of my life. I don’t I don’t want that for him either, you know.

00:22:38:00 – 00:22:43:17
Brandon Adams
Yeah, 100%. Well let’s go. So you did that all the way through high school? Yeah. You into a year into college. What college? You go to.

00:22:43:22 – 00:22:48:16
Boomer Cornwell
Stephen F Austin. Okay. Nacogdoches, Texas. Nice to know. Where is that call it.

00:22:48:17 – 00:22:49:19
Brandon Adams
What is that? Lumberjacks.

00:22:49:20 – 00:22:52:08
Boomer Cornwell
Lumberjacks. Yeah. Yeah, yeah. Great school.

00:22:52:08 – 00:23:08:12
Brandon Adams
That’s, that’s where my my oldest is going to go. And then, a girl came calling, so. Okay. Yeah. Can change on scenario to in there. And so anyway, so you went there, you played there for a year and then decided to take it into what, like you’re like, man, I’m done with this. I need to.

00:23:08:17 – 00:23:23:23
Boomer Cornwell
So it’s funny, I use the word play very loosely. I was part of the team. We’ll put it that way. I did not like the way that the coach dictated virtually every single thing that you did. I mean, they chose your classes. They chose your your schedule, how many you know, how many hours you can take.

00:23:23:23 – 00:23:39:22
Boomer Cornwell
And so my first realization was, I don’t know that I can do this beyond a year because my dad made it clear that college is four years. Anything beyond that is on me. And I said, well, if I keep with this man, college is going to definitely go beyond four years. This isn’t going to work. That was my first thought.

00:23:39:24 – 00:23:57:21
Boomer Cornwell
But the second, realization that I came to very quickly from the coach, sat me down in his office and said, hey, I really do appreciate, you know, you being here and being a part of the team. I want to let you know what you’re up against. You know, you’re your middle linebacker. That’s great. He said, number one on this team is Jeremiah Trotter.

00:23:57:23 – 00:24:19:06
Boomer Cornwell
And anybody who knows the NFL knows what a beast Jeremiah Trotter was. And so, you know, NFL scouts showing up. And so he says like, you know, we’ll put you and you may not even suit up for every game. I do expect you to be here at every practice. You may or may not travel with us. But look, you know, if if we’re in a game time and you’re suited up, if we’re up by 50 or down by 50, you’ll see some playing time.

00:24:19:06 – 00:24:35:01
Boomer Cornwell
But other than that, you know, no go. And so I thought, well, you know, I guess at the time I think about it retroactively, I was glad that he was at least honest to me about that. But but that was also kind of indication. Number two is, hey, you know, maybe maybe this is this is it. Let’s do this this one time and then you’re probably done after that.

00:24:35:01 – 00:24:35:14
Brandon Adams
And you know.

00:24:35:14 – 00:24:36:13
Boomer Cornwell
So.

00:24:36:15 – 00:24:43:09
Brandon Adams
Yeah let’s cool. And then so you had you had someone kind of put you in your place and made you rethink kind of what, what the purpose was or trajectory was.

00:24:43:11 – 00:24:57:09
Boomer Cornwell
Yeah. I mean, very much so, you know, very much so. And then, funny enough to like, I had no clue. I, I again, I went to college because my dad wanted me to go to college, so, but I didn’t know what I wanted to do in college. Right. So I went and, and like I said, I originally I wasn’t even going to play football, but I missed it so much.

00:24:57:09 – 00:25:15:24
Boomer Cornwell
I’m like, you know what? Let me just walk on and do it. Well, I’m glad I did it, but I guess maybe in retrospect I shouldn’t have. But, what’s done is done. Had no clue what I wanted to do, so I just my brother had gotten a degree in business, and so, I don’t know, what’s the first thing about business at the time?

00:25:16:01 – 00:25:37:07
Boomer Cornwell
Certainly didn’t know what Stephen F Austin had to offer in terms of a business degree, but I thought, well, he did that. You know, maybe I’ll just do that too. So I just went and applied, you know, for it to be in a business major basically. Absolutely. The most boring, mundane decision I could have possibly made. And, I, I’d never fallen asleep in a class before that, ever.

00:25:37:07 – 00:25:58:02
Boomer Cornwell
In the history of my scholastic career, I’d never fall asleep in a class, and it was the introductory to business course, and, I could not make it through it. I just could not make it through it without without falling asleep. It was so incredibly boring. And I remember I walked back to my dorm one day, and I and I sat down and I, and I told my roommate at the time, I said, hey, man, I gotta find something else.

00:25:58:02 – 00:26:13:08
Boomer Cornwell
I said, I can’t, I can’t do four years of this. There’s no possible way I’m going to make it through four years, and the classes are only going to get more difficult and more boring. I can’t do this. And so he says, man. And he was, you know, he was in shorts and t shirt and everything. Here I am and like pants and stuff.

00:26:13:10 – 00:26:27:11
Boomer Cornwell
And I’m like, I remember I asked him, I go, did you go to class like that? He goes, oh yeah. And I go, well class were you. And he goes, oh, physiology. I’m like, what’s your major again? He goes, biology. He goes, man, you got to switch over to biology. And I’m like thinking to myself, I’m like, yeah, I should probably do it.

00:26:27:11 – 00:26:43:19
Boomer Cornwell
And then I started doing some more research on it. And then it kind of dawns on me. I’ve always kind of naturally gravitated toward the health sciences and biologies of the world. I’ve always been really good. It was one of the few subjects I did well in in school. Every other subject I didn’t. And so I thought, man, what what am I doing in this business class?

00:26:43:19 – 00:26:51:12
Boomer Cornwell
So I so I went and I switched it, you know, I tapped out and said, I’m not doing that. To hell with it. And I moved over to biology and that was the best decision that I could have made.

00:26:51:12 – 00:26:53:04
Brandon Adams
So check with the folks on that. Or you just went, you.

00:26:53:07 – 00:26:59:15
Boomer Cornwell
Just did it, man. Just did it. And I let them know. Yeah. You know, my first report card came back that that first semester was not good.

00:26:59:17 – 00:27:00:09
Brandon Adams
Yeah.

00:27:00:11 – 00:27:13:06
Boomer Cornwell
At all, in fact. Yeah. I think if, you know, just this side of showing up to class, other than that, I probably got my name right on a few of the tests, and that was about it, man. Everything else didn’t look too good. And,

00:27:13:08 – 00:27:14:12
Brandon Adams
So after you switched.

00:27:14:16 – 00:27:30:12
Boomer Cornwell
Well, it was it took me. I it took me a little bit into that first semester to make that switch, and so I, I didn’t make the official switch until toward the end of it. So a lot of my grades were kind of already set in stone. So I officially started taking my biology classes, really toward that second semester.

00:27:30:13 – 00:27:42:24
Boomer Cornwell
Okay. And, but then that’s when everything drastically improved. I wasn’t falling asleep anymore. I actually enjoyed what I was doing. And so that luckily, was what eventually kind of led to what my career path would eventually be. Yeah.

00:27:42:24 – 00:27:46:05
Brandon Adams
It was fun that that’s cool. So you saw the grades start lifting. Yeah.

00:27:46:10 – 00:27:59:23
Boomer Cornwell
Yeah yeah. Which allowed me to stay in school. Which, which was good. Because again you know mom and dad both made it very clear. Hey, if these don’t turn around, you know, there’s not going to be another semester being paid for. And unless it’s by you. Yeah. So I had to get on the ball and get serious.

00:27:59:24 – 00:28:02:13
Brandon Adams
Yeah. Let’s. Cool. And so you wrote that out for four years.

00:28:02:13 – 00:28:24:12
Boomer Cornwell
I did. Yep. Did it graduated in four years. Came away with a with a with a biology degree and, went right into, kind of spinal device and rehabilitation services for a company there in Plano, called the Texas Back Institute. It was really it was a small, place at the time. They just had a couple locations.

00:28:24:14 – 00:28:34:00
Boomer Cornwell
Now they’re all over the place. I mean, they’re they’re huge now, but, but good group of guys, they took a chance on me. And so that was kind of my first, forte into the kind of the medical world.

00:28:34:06 – 00:28:35:15
Brandon Adams
What are you doing there?

00:28:35:17 – 00:28:55:23
Boomer Cornwell
A little bit of everything, man. I mean, so they had, at the time was kind of a unique, idea. Not so much anymore. But at the time, it was this. Excuse me? It was this all inclusive concept. They they did surgeries. They had a small kind of device, in medical, medical device, I should say, kind of arena sales area.

00:28:56:00 – 00:29:14:21
Boomer Cornwell
They did rehabilitation services. They did return to work, which is for workers compensation. People injured on the job, specifically spinal injury. And then they had a whole they had a whole gym, with personal trainers. I was a personal trainer there for a little while, and then I got promoted to manage the place, so that I was over everything.

00:29:14:21 – 00:29:31:07
Boomer Cornwell
I was, you know, I was over the personal training. I was over the worker’s compensation, over the rehabilitation services, the medical device piece of this. And, and it’s funny, man, it was kind of a fake it til you make it thing, because here I am. I’m only 20. Was I 23 at the time? And, man I didn’t know how to manage anybody or how to do anything.

00:29:31:07 – 00:29:43:24
Boomer Cornwell
You know I’m like you guys probably shouldn’t be promoting me on this but I’ll take it. Yeah. And, but it was good, man. It was a really good stepping stone into it. And, it, you know, we did. We did really well, actually, I was, I was actually I was there for a while. I really enjoyed that.

00:29:44:01 – 00:29:55:22
Brandon Adams
What was the hardest part about managing people that you got in went early on, early as a 23 year old, because, you know, a lot of people don’t respect you for that. They know who you are. They see what you’ve done and and they’re like, who’s this kid that’s, you know, trying to pop in and tell me what to do?

00:29:55:23 – 00:29:57:05
Brandon Adams
You barely wipe his nose.

00:29:57:11 – 00:30:16:02
Boomer Cornwell
There was kind of there was a little bit of that, because a lot of the people were considerably older than I was. Not everybody, but I think the hardest part for me was. Truly not knowing what I was doing in terms of it this much, I’d never been a manager before. So truly not knowing really how to manage people.

00:30:16:02 – 00:30:30:05
Boomer Cornwell
But how do I how do I make it look like I do? Yeah. But then also too, like, I always had this very kind of authoritative mindset because I was the youngest. And so I had a mom and a dad. You know, my dad was very authoritative. My mom could be very authoritative. Had a brother and a sister.

00:30:30:05 – 00:30:47:19
Boomer Cornwell
And so I had a house full of people telling me what to do at all times, you know? So I grew up in this in this environment of do what people tell you to do, especially if if they’re older than you are. Right. But here I am, reversed, you know, telling people older than me what to do. And so I could not connect the dots on why they weren’t responding to that.

00:30:47:19 – 00:31:02:24
Boomer Cornwell
Like, shouldn’t you? I mean, I’m called the manager. Shouldn’t you do what I’m telling you to do kind of thing, you know? And, so that was the hardest thing for me to realize. And, and I’ve always said, like, my process are slow. Like, if you, if something’s going on, it’s going to take me a little longer than everybody else to figure out what’s really going on, you know.

00:31:02:24 – 00:31:19:12
Boomer Cornwell
And so that didn’t help either, especially being young and naive and, you know, fresh out of college. But but it was a good experience, man. I mean, the owners of the company, which were they were all the surgeons, and the CEO and the executive leadership. I mean, they held on, man. They they grabbed me by the hand and convinced me to hang on and stick with it.

00:31:19:12 – 00:31:23:08
Boomer Cornwell
And so they they did a good job and really helped me out. So, it worked out well.

00:31:23:10 – 00:31:27:10
Brandon Adams
What was the biggest, breakthrough to actually starting to connect with people.

00:31:27:12 – 00:31:45:16
Boomer Cornwell
In terms of managing management? Yeah. You know, that’s a good question. Because there’s some people that I never broke through with, you know, there’s some people that just had this idea of, hey, you know, I’ve been here longer than him and he’s younger than me, and I’m just not going to do what he tells me. You know, there was a lot of that.

00:31:45:18 – 00:32:02:23
Boomer Cornwell
But I think really, it was it was connecting with people. And, you have to you have to gain the respect, right? I mean, it’s funny, we live in kind of a day in time. Now, respect is just kind of expected from people. You just have to, you know, it’s expected to be freely given. It’s not mean you have to earn respect.

00:32:03:00 – 00:32:24:19
Boomer Cornwell
And so it took a little bit of time. But I finally did earn a lot of their respect. Maybe not everybody’s, but eventually I did. But you do that by connecting with people, but you also do it by having very clear and concise expectations of people as well. I got a lot of it. So backing up a little bit, during the off times of college, like in the summers and breaks and things like that.

00:32:24:21 – 00:32:41:23
Boomer Cornwell
I worked at a gym in, downtown Dallas, called Larry North Fitness. And, Larry still around. I saw Larry a few months ago. He’s he’s good, dude. He’s retired now, but, he gave me my first chance in the in the gym industry. Well, my man, he owned it. But my manager, was a guy named Phil Schuler.

00:32:42:00 – 00:33:04:05
Boomer Cornwell
And Phil, to this day, is the greatest boss I’ve ever had in my life. And I’m just talking. I mean, I’ve had a lot of different positions and high profile positions, the whole thing. And Phil is still the greatest boss I’ve ever had because. And I really, really, admired and respected him, but admired his management style. He really had, I mean, he was very outgoing, very funny.

00:33:04:05 – 00:33:22:05
Boomer Cornwell
I mean, the dude could make you just. I mean, you would hurt from laughing. But he. I mean, he really expected a an excellent, level of service and extremely high performance out of you. And he made that very clear. And if you did not give him that, if you did not exude excellence in everything that you did.

00:33:22:08 – 00:33:39:11
Boomer Cornwell
And I’m just working in the gym, man, it’s not like we’re running Apple here. It’s just a gym. Right? But he expected and absolutely. I mean, there was discipline if you didn’t deliver excellence. Right. And he made that very clear. But I really respected that. And so that’s what I that’s what I was trying to bring into this and that.

00:33:39:12 – 00:34:02:04
Boomer Cornwell
Yeah. And so but the one thing that I it wouldn’t change your question I this is a long way of doing it. I’m thinking back okay. What what is it that, that Phil did that caused everybody to respect him so much. And so that’s what I need to do, you know? Well, the best, the best way that he did or the fastest way that he did it was he just he had a natural ability to just connect with people.

00:34:02:09 – 00:34:15:13
Boomer Cornwell
He could walk into a room and just connect with anybody. Didn’t matter who it was. And so I thought, okay, that’s what I need to do. I have to get rid of this authoritative mindset of, hey, I have this title, so you have to respect me. Well, that doesn’t work. You know, what I have to do is I have to connect with you.

00:34:15:15 – 00:34:34:08
Boomer Cornwell
You know, and I have to advocate for you and help you. And, you know, leadership is not I sit back here and crack a whip. Leadership is hey, I go, you know, put on the pack and and go with you. Simmons. You know, and I’m fact I got to go first, you know. So once once I learned that which being young, it took me a little while to get my process or slow.

00:34:34:14 – 00:34:43:23
Boomer Cornwell
But once I learned that aspect of it, then it came a little bit more naturally. And people kind of began to follow at that point. And then kind of the, you know, the respect began to fall in line.

00:34:44:04 – 00:34:54:18
Brandon Adams
Yeah, I mean, most leaders in general, once once they start to understand that, look, we’re all in this team together and we’re only going to succeed or fail based upon like, how well we can get this ship to move in the right direction.

00:34:54:18 – 00:34:55:19
Boomer Cornwell
That’s right. Right.

00:34:55:21 – 00:35:17:10
Brandon Adams
And if you if you’re in there and you’re just trying to think that this is another engine or another, you know, something that I can tune up or push it when I want to or take off that need a break or whatever. Like it’s not a tool. These people aren’t tools, right? And when they get treated like tools, next thing you know, they don’t they don’t want to connect with you because they just see that you’ve already given them that capacity.

00:35:17:11 – 00:35:36:08
Brandon Adams
Right? There’s no room for growth. They can’t get better. What they’re doing, you don’t you’re not connecting with them and teaching them and giving them like scope on where they can go. Like so all of those things that you’re talking about are true. True leadership skills, you know, and so also saying like, what are you doing today that I can help you with, right.

00:35:36:08 – 00:35:48:07
Brandon Adams
You know, each individual day because people get overloaded. And man, if somebody thinks, oh man, this guy is going to step down from his spot and help me take care of mine. Now, now you’re on a level together, right? And so it’s never a crack the whip scenario.

00:35:48:09 – 00:36:04:09
Boomer Cornwell
Will it. Right. It were in the cases where it is, it doesn’t work. Right. I mean I’ve, I’ve always I’ve never been afraid to jump and get my hands dirty and do it. And, I may not know how to do everything. I mean, even, like, even now and running dynamics, man, there’s stuff. Honestly, I know we’re on a on a podcast here.

00:36:04:09 – 00:36:18:09
Boomer Cornwell
Don’t tell my team. There’s a lot of stuff they do that I know how to do, you know, and I’ll I’ll dive in and learn it and do it. No problem. You know. But that’s that. And I’ve always been willing to do that. But I think that that’s where that respect is earned and that’s where the, the leadership, you know, leadership’s not hard, man.

00:36:18:09 – 00:36:32:24
Boomer Cornwell
I mean, it’s, it’s people make it hard, but I don’t think it’s hard. I mean, people have all kinds of different definitions of what a leader is. A leader is very simple. And if you look back and there’s people following you, you’re a leader. Yeah. You know, if you look back and people aren’t following you, you can yell and scream all you want.

00:36:33:00 – 00:36:33:24
Boomer Cornwell
It’s not going to be effective.

00:36:34:03 – 00:36:34:23
Brandon Adams
Make yourself a leader.

00:36:34:24 – 00:36:50:19
Boomer Cornwell
Know and so you know, but you earn their respect by diving in and doing it. It doesn’t. You don’t have to get it right all the time, man. I mean, I’ve screw up more than anybody I know, but the fact of the matter is, if you if you jump in and you do it and let’s learn this together, let’s screw up together.

00:36:50:19 – 00:37:02:23
Boomer Cornwell
Let’s totally blow stuff up together if we have to. You know, didn’t mean to. And then we come back and we fix it. But we’re all in this together, you know? Then then. Yeah. Absolutely, man. That’s that’s how you build a team, you know, and a team that really wants to work for you.

00:37:03:00 – 00:37:21:06
Brandon Adams
Yeah. You know and a team they want to be around for a long time as well. Yeah. Right. Yeah. That’s what’s the worst thing is going out and building a team up. And year over year your turnover rate is through the roof. And all you’re doing is spending time finding the right person, right training the right person for your business, getting to the spot where they’re comfortable and they leave and you start all over again.

00:37:21:06 – 00:37:22:18
Brandon Adams
I mean, all you’re just treading water.

00:37:22:20 – 00:37:38:22
Boomer Cornwell
Well, you are, and I wouldn’t say wasting time, but I would, I would it’s very close to it because, you know, as business owners and leaders, we need to be growing the business. You know, my job is to grow the business. Not necessarily to do the day to day stuff. I will do that if I have to, but.

00:37:38:22 – 00:38:02:10
Boomer Cornwell
But to grow the business, man, I can’t be, you know, constantly worried about, hey, this person’s leaving, so I gotta go on a hiring spree. And how do I go find the next person? And how do I find the right fit? And it’s expensive to man. Turnover is expensive. And as if you don’t realize it, you know, as an employee necessarily, but as a business owner, when you start looking at the numbers, you’re like, man, that was expensive to lose that guy and have to hire that other guy, you know, or gal or whoever it was.

00:38:02:10 – 00:38:27:09
Boomer Cornwell
I mean, it’s it’s it’s a long, arduous, frustrating process. You’re taking a chance. I mean, you know, people can interview well all day long. That doesn’t mean they’re going to work out well for you, you know? So you’re sitting there kind of on pins and needles for 90 days going, is this guy going to work? You know. And so yeah, I would much rather build a culture where people just want to be here and they want to be part of what we’re doing, you know, versus, hey, I got to go on a hiring journey every 90 to 120 days, man.

00:38:27:09 – 00:38:28:03
Boomer Cornwell
No thank you.

00:38:28:05 – 00:38:38:13
Brandon Adams
What do you do for people that are newly into your group? Do you say, hey, you’re on a contract? Do you say, I’m hiring you after two weeks? Do you do like, well, what’s the process to get onto your team?

00:38:38:17 – 00:38:59:06
Boomer Cornwell
I, I am a big fan of what I call a dating period. Okay. So it’s a 90 day dating period, so I will bring somebody on. You know, there’s, there’s ways of doing it to where. Hey, I could be a little bit more sure about this person. I tend to, I don’t interview I don’t believe in a lot of interviews, man.

00:38:59:06 – 00:39:11:08
Boomer Cornwell
I don’t believe in the whole corporate thing of, hey, we’re going to interview this guy 4 or 5 times that. We’re going to put him in front of a panel. I got time for that, man. Yeah, I’ve got work that needs to be done. And if I need you and I feel good about you after the first couple of conversations, we’re going to give it a shot, okay?

00:39:11:10 – 00:39:33:22
Boomer Cornwell
Now, we’re not going to exactly go get married. We’re going to date for a little bit and that’s going to be 90 days. So what we do is if we have an immediate need, a full time, immediate, immediate need, then we’ll we’ll do that, okay? We’ll bring that person into that capacity under a 90 day contract. Kind of a no harm, no foul time period where, hey, if this doesn’t work out for you or us, we’re just going to be real honest and transparent with each other.

00:39:33:24 – 00:39:51:14
Boomer Cornwell
And you can go on about, you know, going about your business and your life, whatever. If not, I then in my preference would be to bring somebody on, give them 1 or 2 or maybe three tasks and just see how they do it for 90 days and say, okay, now we’re going to measure your level of success.

00:39:51:16 – 00:40:06:23
Boomer Cornwell
What does 30 days look like? What is six days look like? What is 90 days look like? Have you been able to accomplish what I’ve asked you to accomplish? Conversely, is this place working out for you? You know, Am I doing what I told you I would do? Am I representing myself? Well? Is everybody else representing themselves well?

00:40:07:00 – 00:40:21:11
Boomer Cornwell
Are you going to be able to fit in this environment? The truth is, we actually know within the first 30 days even less than that. Really, if that person is going to work out, it doesn’t typically take me. I’ve always and I and I tell them this too, it may be a little bit manipulative, but I say, look, we’re going to try this for 90 days.

00:40:21:11 – 00:40:24:18
Boomer Cornwell
But I got to tell you, if I gotta get to 90 days, you’re probably not. You’re probably not the guy.

00:40:24:21 – 00:40:25:05
Brandon Adams
Right?

00:40:25:08 – 00:40:29:22
Boomer Cornwell
Because I should know a lot sooner than 90 days that this is going to work out, you know? Yeah, that’s how we do it.

00:40:30:01 – 00:40:42:02
Brandon Adams
That’s cool. So you got the your first, your first job, your you’re doing the back institute, you’re working the, you become manager now, like, what is the next step after that? Did that run its path for a while? Were you there five, ten years where?

00:40:42:07 – 00:41:00:24
Boomer Cornwell
I was there for a little while, and then, what was it, eight, eight years? Something like that. And, I guess it was you used to think about that, and, then I actually threw it through a buddy of mine, I learned of. Or he actually told me of an opening with his company. It was a genetic testing company called Myriad Genetics.

00:41:01:01 – 00:41:21:04
Boomer Cornwell
And they are the company, that are responsible for a lot of the predatory, cancer testing that’s available on the market today. So back then, this is back in what is this? Oh, six or 7 or 7, I guess. They were looking to launch, kind of a new sales team. That was really specializing in, like, women’s health, primary care kind of thing.

00:41:21:06 – 00:41:44:11
Boomer Cornwell
And so, I’d gone through the interview process with his help, obviously. He introduced me to all the right kind of decision makers. And then I became the, the sales manager for myriad in their women’s health primary care division, launching their products in the Dallas-Fort worth market. And so that was really my first kind of real, if you will, you know, medical sales job.

00:41:44:13 – 00:42:08:11
Boomer Cornwell
I mean, I did a lot of that at Texas back to do, but Texas back, we did a lot of different things, man. A lot of different things. And, so this was really kind of the first official, you know, medical sales job, which I really enjoyed, by the way. I really enjoyed it. So did that, that’s when I got to do kind of a little bit of traveling, with sales, which actually is funny because my dad was a traveling salesman for 42 years or 43 years, or however long it was.

00:42:08:13 – 00:42:30:03
Boomer Cornwell
And, he seemed to enjoy it. He complained about it, but he seemed to enjoy it. Yeah. And, and I learned pretty quickly why I actually really enjoyed it, too. I love the sales environment. I love you know, negotiating deals and presenting information and closing deals. I love traveling to go do it, you know, I mean, I really enjoy and and I like the space because, I mean, I got my degree in biology.

00:42:30:03 – 00:42:44:10
Boomer Cornwell
Biology has always kind of come a little bit easier for me. So I’m thinking, man, I mean, it’s a space I like. And I really like sales. It’s a little bit natural for me. You know, I kind of like the challenge. I like the team aspect. I like being accountable to a team and a manager and leadership.

00:42:44:10 – 00:42:46:13
Boomer Cornwell
And so I really enjoyed it. It was it was good.

00:42:46:14 – 00:43:05:09
Brandon Adams
You know, the funny thing is, is that if you think about the the so far where you’re at, you’ve gone to football sports route, and you’ve, you’ve gone the biology route. And then as soon as you get out of biology in school, then you, you go back to be a trainer, basically, and then all sudden you become a manager and then you go back into the medical field.

00:43:05:09 – 00:43:22:01
Brandon Adams
Yeah. To start doing sales. It’s like you’ve you’ve got your foot in two different worlds, but and, and at the time it seems these are not necessarily the same path. But when we get further down your line, you can start to see how those two start to become more. And right here at the tail end, that’s yeah, that’s true.

00:43:22:03 – 00:43:40:09
Boomer Cornwell
I mean, yeah, it was I hadn’t really thought of it like that. But this is true because I’ve always been I really enjoy kind of the like the, the physical aspect. I mean I enjoy playing football. I enjoyed being a personal trainer. You know, I enjoy being in the gym and working out, you know, I mean, I, I work out at 5 a.m. every morning, you know, that 45 up and, prosper overachiever.

00:43:40:14 – 00:43:54:09
Boomer Cornwell
Yeah. Well, but I really do like, work. I truly enjoy it. Yeah, yeah, yeah. And, it’s not the easiest thing in the world getting up that early, but, I mean, but I really do enjoy doing that. I mean, even if I had nothing to do, I’d still get up and do it. But then at the same time, I’ve also had to realize too.

00:43:54:09 – 00:44:12:02
Boomer Cornwell
And it’s funny you bring that up, because I had to realize fairly early on that, hey, one day I’m going to be. I wasn’t married at the time. What I was thinking this, but I thought, I’m going to be married one day, maybe have kids, maybe not. This is a lot of fun, man. You know, playing sports and being in the gym and working out and doing this training and everything is really a lot of fun.

00:44:12:07 – 00:44:27:13
Boomer Cornwell
But it’s not going to pay the bills like it needs to pay the bills one day. I probably don’t need to go get a big boy job and start, you know, doing big boy things, right. So but it’s funny because it’s true. Like, I’ve really enjoyed the medical sales experience. I enjoy the business ownership now, really enjoy what we do.

00:44:27:17 – 00:44:38:20
Boomer Cornwell
But I still got to scratch that itch of I got to do something, you know, active and athletic and challenging and physical. And so yeah, it’s it’s it’s funny you say that. I hadn’t really thought about it like that before, but.

00:44:38:22 – 00:44:50:07
Brandon Adams
When you go down the line, that’s where I’m bringing this up. Because when I was, after I graduated high school, a coach gave, told me I needed to put some some muscle on.

00:44:50:07 – 00:44:51:04
Boomer Cornwell
That.

00:44:51:06 – 00:45:05:05
Brandon Adams
Gave, me and my buddy this container full of something that had, like, a printed label around the outside of it. Okay. Right from his home computer, right? Yeah. And it was called power optimizing system around the outside.

00:45:05:07 – 00:45:07:09
Boomer Cornwell
What is power optimizing system?

00:45:07:11 – 00:45:12:05
Brandon Adams
Well, let’s just say I went from bench pressing 180 to 240 and like.

00:45:12:09 – 00:45:14:03
Boomer Cornwell
Two weeks a month. Okay.

00:45:14:05 – 00:45:32:12
Brandon Adams
Like real quick, you know, and, I started swelling up. I got a lot of size on me really, really quick. Right through the football side of things. And your interest in biology, did you have any help, you know, physically, as you’re coming up through the, through the ranks?

00:45:32:14 – 00:45:49:09
Boomer Cornwell
You know, it’s funny, so we it back when I and, well, I guess would be our first, my first and last only year of of playing college ball. We had a team doctor. Okay. That certainly offered a lot of help. I didn’t take it. Yeah. You know, it was honestly, I wanted to, but I was too scared.

00:45:49:11 – 00:46:06:00
Boomer Cornwell
Do you remember the movie, the program? Remember that? Okay. Remember that the character Latimer. Yeah. That’s who I wanted to be. Yeah, that’s who I wanted to be. But I was too scared to do what he did. Yeah. So I stayed away from it and was like, no, I probably shouldn’t do that. As it turns out, I’m glad I didn’t, but, so nothing like that.

00:46:06:02 – 00:46:20:14
Boomer Cornwell
No, I didn’t have anything like that. But, it’s something that quite a and not because I didn’t respect it or wanted I maybe I didn’t want to, but, I knew it was out there. I knew that kind of stuff was always available. The truth is, I was always just too scared to do it, you know?

00:46:20:16 – 00:46:42:03
Boomer Cornwell
Just really too scared. But at the same time, I really had I mean, not not to not to toot my own horn here, but, I mean, I kind of felt like I didn’t really need it. Like, I had a a fairly natural athletic ability. Younger. Not now that I’m 49 so much, but you know, all the way up until I was probably 30, I mean, it just it was just kind of natural, like, I didn’t really feel like I needed a lot of help.

00:46:42:05 – 00:46:45:24
Boomer Cornwell
You know, I really didn’t, but, but I know some guys that did.

00:46:46:00 – 00:46:54:18
Brandon Adams
Yeah. You know what I mean? There’s two different body types, right? There’s ones that can put muscle on really easily and and fast, and there’s ones that can shred down really quickly.

00:46:54:18 – 00:46:55:08
Boomer Cornwell
Right. I’m the first.

00:46:55:08 – 00:47:10:09
Brandon Adams
One. I’m the first one. The first one I can’t trade down for anything I could change my whole life to, to do anything like that. But but it’s funny, you go lift weights for three days and people were like, hey, man, all you been working out? And you’re like, three days, you know? Yeah.

00:47:10:11 – 00:47:11:22
Boomer Cornwell
But your bench went from 180 to 2.

00:47:11:23 – 00:47:28:19
Brandon Adams
Yeah, yeah. But but, you know, I start to see a little bit of the same vein going through that performance and sports right as we start to get through this. So I’m going to bring that back up as we get a little further down the line. Right. So you went through sales and medical you know. And then how long did that last.

00:47:28:19 – 00:47:30:12
Brandon Adams
How long were you there for that man.

00:47:30:14 – 00:47:44:21
Boomer Cornwell
So the whole career, I guess, I guess I would say it officially started in, well, right out of college. So 99, all the way up to kind of my last hurrah in all the medical sales area was 2019.

00:47:44:23 – 00:47:45:05
Brandon Adams
When I.

00:47:45:05 – 00:48:11:09
Boomer Cornwell
Officially gave it up. Now, at the time, I was overlapping because I had started the business. Myself and my, my partner Clay had started the business. We started in 2017. Okay. But and it’s funny, because I had met him, I had met through a mutual friend, but he and I had didn’t really compete. We’d been in a very similar sales space for a long time, but how we never met each other was beyond me, because I thought I knew everybody in this world that did medical sales.

00:48:11:11 – 00:48:19:00
Boomer Cornwell
But, anyway, we just kind of hit it off and opened the business, our management consulting business in 2017.

00:48:19:04 – 00:48:20:08
Brandon Adams
Both from the same area.

00:48:20:10 – 00:48:35:19
Boomer Cornwell
Yeah, yeah, he’s actually from, Rowlett and, and I was I mean, I haven’t really ventured out much. In fact, college was the furthest I’d ever ventured out. So I grew up in Carrollton, you know, went to college, came back, lived in Plano, then Frisco. We’re in McKinney now. So I’ve stayed right there.

00:48:35:19 – 00:48:38:15
Brandon Adams
So this location is the furthest you’ve been? Yeah.

00:48:38:17 – 00:48:56:08
Boomer Cornwell
This is the boonies, man. This is a drive. Yeah. We don’t look him out this way very much, but, not for a while anyway. But, Yeah. So, Man, I, we both kind of held on, and I held on to our respective sales jobs until we realized that this, that this business was going to work.

00:48:56:10 – 00:49:12:02
Boomer Cornwell
And so we I remember standing in my office, one day, and we and I just kind of kind of started challenging, challenging each other, going, okay, let’s just do this, man. Let’s let’s just, you know, let’s just jump. Let’s just go, you know, and let’s, let’s let everything else go and just focus on this full time. And so we did not exactly the same time.

00:49:12:02 – 00:49:19:08
Boomer Cornwell
I think, you know, he, he kind of gave up his. And then a couple of months later I gave up mine. And then man, it’s just been entrepreneurship full time ever since then.

00:49:19:08 – 00:49:21:02
Brandon Adams
What was this business?

00:49:21:04 – 00:49:21:24
Boomer Cornwell
What was the business?

00:49:21:24 – 00:49:22:23
Brandon Adams
What type of business?

00:49:23:00 – 00:49:47:01
Boomer Cornwell
So similar. It was, medical consulting. So health care consulting and management. Okay. We had discovered a need. It was funny. I had seen it, this need previous to me ever meeting him, I think he saw the same thing. You know, the environment for doctors was changing. Still is. But it was changing drastically right around 2015, 2016.

00:49:47:03 – 00:50:09:09
Boomer Cornwell
And what we saw back then, we saw these, these larger hospital systems like your, your Baylor’s of the world and things like that. They were going they were gobbling up these doctor’s offices, and you had these individual doctors practices or maybe 2 or 3 little doctors, you know, but they weren’t necessarily affiliated with the hospital system. They just been running the practice for 20 or 25 years.

00:50:09:11 – 00:50:28:21
Boomer Cornwell
And these big hospital systems were, were, were like vacuuming these guys up left and right. Well, the truth is, most of these guys didn’t want to sell out to the big hospital systems because what would happen is the hospitals would come and they would negotiate rates and everything in these. But these doctors thought that they had to have insurance coverage or they wouldn’t they wouldn’t be able to stay in business.

00:50:28:23 – 00:50:51:12
Boomer Cornwell
That’s not correct. It’s never been correct. I think finally now a lot of that mindset is finally changing. But even as recently as ten years ago, doctors fully believe they had to take insurance in order to make any money. Yeah, it’s never been true, but maybe a long time ago, but not anymore. And so to but to get that that mind shift, it was virtually impossible.

00:50:51:14 – 00:51:11:04
Boomer Cornwell
Okay. Very, very few doctors would, would listen to us when we would say, well, why don’t you give up the insurance and go all cash? You know, they would sit there and oh, I can’t do that. I can’t do that. But the truth of the matter is that these larger systems were negotiating hospital rates at and or I should say insurance rates, because they had they had a lot of size, they had a lot of bargaining power and they had lobbyists.

00:51:11:06 – 00:51:31:00
Boomer Cornwell
Doctors don’t. And so these guys were losing a lot of their insurance contracts or their insurance, payment on these contracts were just going down and down and down 20 or 30% every single year. And so the only thing they knew to do was go add more patients. So these guys are, you know, single provider practices, 2 or 3 provider practices.

00:51:31:02 – 00:51:51:18
Boomer Cornwell
Back then, thinking they had to see 40 or 45 patients a day just to keep the lights on. And, and so we would go in and I kind of noticed that. So in, in the sales world, I remember going in and you know, and again, mainly laboratory and these doctors would ask things like, well, hey, you know, what is it that this is going to do for my business?

00:51:51:18 – 00:52:14:11
Boomer Cornwell
How is your laboratory going to help me stay in business? And at first I couldn’t connect the dots on why they were asking me that. And then it finally dawned on me that these guys, a lot of these guys were really struggling and that that there’s a need, you know, it’s it’s it wasn’t for me. It wasn’t that I think I had a kind of a bigger perspective than some of these doctors did.

00:52:14:13 – 00:52:30:15
Boomer Cornwell
And some of them did. Well, but I would think, okay, there’s a need here. Okay. These these guys are having a hard time, and they’re if they’re asking me for help and then they need help. I mean, all I am is, are bringing a lab to to them, and they’re asking me for help on what they can do about their business.

00:52:30:15 – 00:52:55:05
Boomer Cornwell
So, that’s what led to the discussion. When I had met Clay, he had told me the same thing. And that’s what led us to this. Hey, why don’t we open up this management consulting business and see if we can go help these guys? And the neat part about how it worked is we didn’t need a lot of contracts, and we only needed 3 or 4 contracts, you know, to, in fact, even just from a manpower perspective, I didn’t even know that we could take on any more than that if we wanted to.

00:52:55:05 – 00:53:15:00
Boomer Cornwell
Right. So, but really 3 or 4 contracts paid the bills and paid the bills fairly well. You know, and so we had an opportunity to expand and do a couple of things. And, man, it worked out. You know, we thought this, this is going to work out a lot better than medical sales ever did. So when we had that conversation about, hey, do we think that this is sustainable?

00:53:15:00 – 00:53:25:20
Boomer Cornwell
Do we think we can do this? And do we think we can support our families on this and this alone and leave the sales aspect to the side? Then that’s what we did, man. We just took the leap of faith. And it and it worked out.

00:53:25:22 – 00:53:28:13
Brandon Adams
When you say 3 or 4 contracts you mean 3 or 4 doctors.

00:53:28:13 – 00:54:00:13
Boomer Cornwell
Yeah. Our offices and offices. So yeah. You had, they were mainly single provider practices, but you had some that had multiple, you know, providers in there. But they were typically small, you know, and that’s what we wanted. We wanted kind of those small, individual guys and gals that, that tried to run their own deal. You know, they’d been in business for a while, had a good patient base, but had no interest in joining the hospital system because what would happen is these these hospital systems come in and they they don’t pay these doctors anything close to what their practice is worth.

00:54:00:13 – 00:54:18:04
Boomer Cornwell
You know, what they do is they just take a look at one year total top line revenue, and they just write them a check for equal of what. So if if the is running a $3 million practice then he just writes them a check for $3 million. Okay. Now there’s some there’s some legal aspects of that. That’s, that’s the safest and legal most legal way of doing it.

00:54:18:06 – 00:54:37:18
Boomer Cornwell
But the truth is, when you just look at sheer numbers, they’re underpaying for the practice if they do it that way. And but the doctors would take it because, you know, they, they’re enticed by a $3 million check, but then they would go on staff at $150,000 a year salary. And they were miserable. They were absolutely miserable because they now became a hospitalist, basically.

00:54:37:18 – 00:54:51:13
Boomer Cornwell
And that’s not what that’s not what they get in the medicine to do. Right? You know, and they didn’t want to do it. And then it doesn’t take long to burn through $3 million, you know, over the next 5 or 6 years. That’s not retirement money when you’re 50 years old.

00:54:51:15 – 00:54:56:11
Brandon Adams
You know. So you’re in. You guys were in that business for how long?

00:54:56:13 – 00:55:02:04
Boomer Cornwell
Ran it for, gosh, seven. But, a little over seven years.

00:55:02:08 – 00:55:04:14
Brandon Adams
Okay. Yeah. Straight through Covid.

00:55:04:16 – 00:55:23:02
Boomer Cornwell
Straight through. In fact, Covid was, man, Covid in a lot of ways was a blessing to us. I mean, not too many people can say that, but I can. We had a doctor who ran a good practice. A very heavy volume for a lot of patients. Many patients would come all over the place, you know, to see him.

00:55:23:04 – 00:55:40:04
Boomer Cornwell
And so we were having lunch with him one day pre-COVID, and we had no idea Covid was coming up. And, man, we were sitting there taking him out to lunch and, asking him, hey, you know, what do you want to do? I mean, what is it? You want it? Because he’s he was in this little space, and he’s kind of busting at the seams.

00:55:40:06 – 00:55:59:23
Boomer Cornwell
But we could kind of tell, too, that he was getting a little bored, and, so he said, what’s the next step, man? What do you want to do? And he says, well, and he was mainly in the HRT wellness weight loss space. And he did a few other things, but mainly that. And he said, he goes, I want to open up a whole kind of chain or franchise of wellness clinics.

00:56:00:00 – 00:56:13:18
Boomer Cornwell
And we said, well, that’s great, but we wouldn’t know where to put it. Do you know where you want it to go? Oh, I don’t have to get rid of a lot of thought. Maybe Dallas. Well, the problem with that is you have too many people that come from Dallas to see you. So what you would be doing is just cannibalizing your Dallas patients.

00:56:13:20 – 00:56:29:01
Boomer Cornwell
We could build you a place down there, but it’s not going to make a whole lot more money than you’re making right now, because you’re just going to take everybody that was already coming to see you in Dallas, and they’re just going to go to your Dallas place, okay. And that’s going to not necessarily help you there because it wouldn’t be any new business for you.

00:56:29:03 – 00:56:49:04
Boomer Cornwell
Or so you maybe a little bit, but then it’s it’s going to it’s going to affect you in the space that you have up north. And so probably not a good idea to do that. So we thought, well, why don’t we take a look at doing something online and we’ll do a telemedicine concept. Telemedicine at the time, I mean, it was actually, not as big as it is now.

00:56:49:04 – 00:57:07:08
Boomer Cornwell
There’s a lot more telemedicine than there is now, probably because of Covid. But, at the time, there wasn’t a whole lot. And so we started writing clay and I started writing this business model for what a what a telemedicine practice might look like. Again, having no idea that Covid was around the corner. This was when it Covid hit at 19.

00:57:07:08 – 00:57:29:22
Boomer Cornwell
So this is probably early March 2020. Yeah. So this is must have been okay. So you’re right. So this must have been about the fall of 2019 that we’re starting to write this business model. And we were going to take our time. We were going to take a good, you know, 18 months or two years to really, you know, put some money in this and think about the marketing and do this right and really, really devise a good business plan.

00:57:30:00 – 00:57:30:07
Brandon Adams

00:57:31:01 – 00:57:51:06
Boomer Cornwell
But then Covid hit and overnight, you know of course if you remember we were all told to stay home and don’t move and don’t go outside and all this. Well in the doctor’s offices, that means patients are not coming into the practice and that’s not a good thing. So overnight in, in the, in the clinics that we were managing, we had to go to kind of a telemedicine concept.

00:57:51:06 – 00:58:08:06
Boomer Cornwell
Right. We had to sit there and go, okay, great. You know, doc, you’re going to be at home. The Ma is going to call the patient at their appointed time and do the intake over the phone, then transfer the call to you, and you’re just going to do their visit at home on your computer. You know, and and it worked.

00:58:08:06 – 00:58:30:03
Boomer Cornwell
And the funny thing is we were at we were noticing previous to all that, about a 20% cancellation rate every single day in the practices, which is about right by the way. I mean, that’s about par for any doctor’s office. But whenever Covid hit, it went down to zero. The cancellation rate went down to zero. Because people are on the phone, there’s no reason for them not to have their appointment.

00:58:30:04 – 00:58:53:15
Boomer Cornwell
Right. So we actually these clinics noticed an increase in revenue during Covid. And that’s when I looked at each other and said, we need to launch this telemedicine concept, like right now. So we launched it, on September 1st of 2020. And, and it grew. It grew exponential from there. We, we had paid for a study through a company called Guide Point.

00:58:53:17 – 00:59:15:09
Boomer Cornwell
And, guide point. They they did a pretty good job. They didn’t survey a lot of people as much as we wanted, but they did a decent job. But what it came back and told us was that it was 70. I think it was 72% of everybody under the age of 40 prefers a virtual service versus versus an in-person service when it comes to their health care.

00:59:15:15 – 00:59:32:16
Boomer Cornwell
So there’s some things that you’re never going to like. You can’t do virtual dentistry, right? I mean, you can’t do virtual surgery. So some things are always going to have to be in-person. But for certain services like primary care services, HRT and wellness services, things like that, you know, that that can be online, man. That can be a telemedicine concept.

00:59:32:18 – 00:59:54:22
Boomer Cornwell
And so I found those numbers to be staggering. Again, my processor is slow. I didn’t realize the, the virtual world we were living in at the time. And, so I, he and I were talking one day client and I said, man, everybody under the age of 40, well, most of them have kids, which means these kids are going to grow up in an environment where they’re going to want virtual services, too.

00:59:54:24 – 01:00:09:00
Boomer Cornwell
Yeah. So that’s not going to change. We’re going to see this grow. We’re not going to see it shrink. We’re going to see it grow. So let’s just move with this Covid ended up being our unexpected test pilot for this concept. And it worked man. We lost it and it worked.

01:00:09:02 – 01:00:12:21
Brandon Adams
Just a rush rush to the to the to the top on that deal. Right?

01:00:12:22 – 01:00:28:11
Boomer Cornwell
I mean pretty much I mean, you know, there were there was there were a few others doing what we did. Yeah. We had a little bit at the time, a little bit of a unique business model. And it worked. You know, and yeah, we man, we came out and we were, we were, we had profitability in the first 90 days.

01:00:28:11 – 01:00:34:12
Boomer Cornwell
Yeah. You know, and, and it just it just snowballed from there, man. And we, we there was a point in time we couldn’t hire fast enough.

01:00:34:14 – 01:00:38:15
Brandon Adams
You how did you get out in front of people. Like, how did you how did how were people able to find you.

01:00:38:17 – 01:00:55:23
Boomer Cornwell
So we had, it was the marketing, 100% the marketing, which, I didn’t know a lot about at the time. But there was, you know, I’m not a very techie guy at all, in fact, but we had brought on a guy, that was really good at going out and kind of doing some digital marketing for us.

01:00:56:00 – 01:01:13:17
Boomer Cornwell
And he was just a real kind of this gritty go out and make it happen kind of guy. And he did a good job. He, he got a pretty good online presence for us, through all the major platforms, you know, again, I was familiar with the platforms. I was not familiar with how to use those platforms from a marketing standpoint.

01:01:13:19 – 01:01:31:03
Boomer Cornwell
And so that’s how he did that. And then our concept work, too, because going back to this, to this doctor that wanted us to, you know, open up this telemedicine concept, honestly, some of his patients just wanted to use the telemedicine and go, oh, great. I don’t want to drive to your office anymore. So let me just come on line.

01:01:31:03 – 01:01:48:04
Boomer Cornwell
So, some of those patients moved over to us. It was a it was a he actually didn’t have anything to do with it was a different medical director, but the patients were aware that we were opening up this telemedicine, concept. And so they moved over, and then they liked it so much that they were referring all their friends, you know?

01:01:48:07 – 01:01:55:15
Boomer Cornwell
So the referrals really got us started. But then our marketing guy took it into the stratosphere after that.

01:01:55:20 – 01:01:58:09
Brandon Adams
Okay. Yeah. So you guys rode that for how long?

01:01:58:11 – 01:02:25:13
Boomer Cornwell
Man? About four years. Okay, yeah, about four years. And then, we the business shut down for a little bit. We had to kind of revamp everything a little bit. He went on. He really. It’s funny, backing up a little bit. We own the company, but we also were very active in the company. And so when, in fact, he and I, you know, we both had really strong sales backgrounds and sales leadership backgrounds.

01:02:25:15 – 01:02:42:19
Boomer Cornwell
And so for a while there, we were kind of butting heads on who’s going to be the sales leader here. You know, kind of thing. And, when really and truly what we needed to do was focus on being owners and not necessarily focus on working in the company. But we just really enjoyed it. And so finally, I just kind of relinquished it to him and said, you going to be the sales and marketing guy?

01:02:42:21 – 01:02:58:10
Boomer Cornwell
I’m going to be the boring, mundane guy behind that does like payroll and finances and compliance and all the good stuff that nobody cares about. Right. So that’s kind of how we split responsibilities aside from ownership, too. So he had his team of people that he was hiring. I had my team of people that I was, I was hiring.

01:02:58:12 – 01:03:14:23
Boomer Cornwell
But in doing that, he learned a lot about the sales and marketing aspect of of things. And he was teaching me a lot about, like, a lot of stuff I didn’t know. So he has, you know, I don’t know if he has a love of it or not, you know, but, but he he has a buddy that has a marketing company now.

01:03:15:00 – 01:03:29:12
Boomer Cornwell
And so he went on and to work with him and, and he’s doing good, man. He’s doing good out there. But I thought, man, you know, I’m going to I’m going to dive, am I? We’re going to revamp this thing. I’m going to rename it, you know, we’re going to we’re going to jump back on board and get this thing going again.

01:03:29:14 – 01:03:44:10
Boomer Cornwell
And so now I’m kind of wearing all the hats. I’ve got the sales and marketing hat, and I’ve got the finance hat, and I’ve got the compliance hat and the a little bit of the HR hat. And so probably too many hats man. But but that’ll, that’ll, that’ll change whatever the time is. Right. But I, I enjoy it, I really do.

01:03:44:12 – 01:03:45:13
Boomer Cornwell
It’s, it’s a lot of fun.

01:03:45:18 – 01:03:50:10
Brandon Adams
So coming back online you guys got back online. It a year ago. Six months ago.

01:03:50:15 – 01:03:51:20
Boomer Cornwell
We’re coming up on a year okay.

01:03:51:20 – 01:03:51:24
Brandon Adams
Yep.

01:03:52:02 – 01:03:55:23
Boomer Cornwell
Coming up. And, in fact, at the end of this month, it’ll be a year. Yep. February 26th.

01:03:56:01 – 01:04:16:09
Brandon Adams
Congratulations on the. Yeah. Thank you man. Well let’s cool. So let’s talk about your business now and what they kind of focus on. There’s so many questions about what people are hearing out there in social media or in the news or whatever. So let’s talk a few things. First off TRT, I hear a lot of pros and cons about TRT.

01:04:16:09 – 01:04:34:18
Brandon Adams
You know, I, I’m on, TRT currently. Yeah. And when I, when my doctor, I talk to my, regular physician and they’re like, I don’t want you on that, you know, and then I’ll talk to my TRT doctor and they’re like, yeah, man. Let’s just, you know, get you up real quick, you know what I mean?

01:04:34:18 – 01:04:53:17
Brandon Adams
And so, yeah, and I’ve even had to throttle back that part of those guys because I mean yeah, you want to you want to get the most you can get out of there. But there’s a lot of complications that come with the gassing up. Right. If you let people over gas you. Right. Yeah. So too much TRT is going to cause like the thickening of blood.

01:04:53:17 – 01:05:01:12
Brandon Adams
You got to start taking estrogen blockers and no one knows what that does. Yeah. And it causes hair loss. And then it’s like then you know stuff happens.

01:05:01:12 – 01:05:02:19
Boomer Cornwell
Mine came before that by the way.

01:05:03:00 – 01:05:06:20
Brandon Adams
Yeah. Well I mean I’ve been on it for a couple years and it’s not too, too terrible man.

01:05:06:21 – 01:05:08:23
Boomer Cornwell
I take a piece of that.

01:05:09:00 – 01:05:24:16
Brandon Adams
But you know, at the end of the day, too, like, there’s a lot of things that start to spin out of control, like I you have to go donate blood because your blood gets too thick. Right? And so and then I just heard the other day is like, you can’t be on this for forever. Oh, or can you.

01:05:24:18 – 01:05:25:24
Boomer Cornwell
Did you read that? Or somebody tell you.

01:05:25:24 – 01:05:36:19
Brandon Adams
That somebody told me this. And so that’s what I’m asking, is like, you can’t be on it for forever if it’s a lot or if you’re mis prescribed or like, what is what is it? I just want to kind of put that to bed.

01:05:36:19 – 01:06:06:19
Boomer Cornwell
Yes. What do you think? You’re right. So first of all, we’ll start with the fact that you’re right. There’s a lot of really bad information out there. Yeah. The the vast majority, excuse me, of our bad, information came from what was called the Women’s Health Initiative, which goes back to the 90s, and it was funded by a pharmaceutical company that I won’t name, but it was specifically designed to paint the whole idea of HRT, specifically, HRT therapy in women in a negative light.

01:06:06:21 – 01:06:30:09
Boomer Cornwell
Right. What they were doing is they were completely manipulating the study, but and in doing so, they actually killed a lot of the women that were a part of the study. And so but the whole point of the conclusion was to was to perpetuate this idea that testosterone replacement causes cancer. A lot of doctors, unfortunately, just bought into that and said, oh yeah, testosterone causes cancer.

01:06:30:11 – 01:06:46:06
Boomer Cornwell
But even me in my and I remember reading the the conclusion of this day was some years later when in the 90s, I think it was in the early 2000 when I was reading the study, and I just couldn’t connect the dots on that in my head. And I wasn’t clearly even close to running a business at that point.

01:06:46:06 – 01:07:06:06
Boomer Cornwell
But what didn’t make sense to me is how can testosterone cause cancer? Because it when when men and women, especially men between the ages of 18 and 25, I mean, we’re we’re naturally pumping out levels of testosterone, you know, and that if we were going to get cancer, if testosterone causes cancer, shouldn’t every 19 year old have cancer?

01:07:06:08 – 01:07:29:20
Boomer Cornwell
Because especially every 19 year old male. And then I remember a few years ago, I was talking to a urologist. And, a lot of urologists are good folks, and in fact, a lot of them do believe in doing TRT therapy. Some of them still don’t. And I was talking to this one guy in Dallas and, I forget how he even met this guy, but, he was trying to convince me that testosterone causes cancer.

01:07:29:22 – 01:07:49:01
Boomer Cornwell
And I asked him once how he got. He got upset when I asked that, said, you’re waiting room. Is it full of 18 year olds or 80 year olds? This is Wallace, 80 year olds. And I said, why? Well, they all have prostate cancer. Okay. Have you checked their testosterone level? Well, I mean, they’re not pumping out like they did when they were 18, I said.

01:07:49:01 – 01:08:08:13
Boomer Cornwell
Exactly. So if if testosterone causes cancer, then every your waiting room should be full of 18 year olds and 19 year olds. Not not 80 year olds, right? Of course he got upset about that. Now there’s there’s again that’s me being a little bit manipulative because there’s a difference between your own natural source of testosterone, which is called endogenous.

01:08:08:19 – 01:08:28:02
Boomer Cornwell
But then you’ve got the exogenous form, which is what we give ourselves whenever we don’t create it like we should any more, we have to give ourselves and exogenous form of it right now, it’s what form of it that you’re taking. And then how does your body react to it that will determine whether or not you have any kind of physical or, I should say, physiological problems with it.

01:08:28:02 – 01:08:52:20
Boomer Cornwell
Okay. So like going back to this study, this women’s health initiative, what they were doing was they were giving women an exogenous form of testosterone. And and then also like some it was a very wide study, but some women got estrogen, some of them got progesterone, some of them got testosterone. And the vast majority of them that were given the estrogens ended up dying of cancer.

01:08:52:20 – 01:09:16:03
Boomer Cornwell
Some of them that were given that testosterone died of cancer as well, because it was all being given from what was called, equine units or horses. Okay. But it was it was derived from the urine of pregnant horses. So these women were being given hormone levels of literally three and 4000 times higher than their body was, was meant to, to take or produce for that matter.

01:09:16:05 – 01:09:36:03
Boomer Cornwell
Right. So yeah, when, when you, when you load anybody up with that level of hormones, I don’t care what it is. You’re probably giving them cancer at that point. Okay. So but so that was a bad study. And in fact, the doctor that led it, several years later came back and admitted to a bad study. He admitted that it was it had a prescribed outcome.

01:09:36:05 – 01:09:57:08
Boomer Cornwell
So since then, slowly, albeit slowly, the the thought process around HRT therapy has begin to kind of change and evolve into really what I consider to be good medicine today. And that’s what we that’s what we practice. That dynamic is good medicine, okay. Because you’re right. There’s there’s still some of those primary care guys that go, no, no, no, you don’t want to do that.

01:09:57:08 – 01:10:18:03
Boomer Cornwell
You don’t want to do it. Or they’re going to try to convince you that a a low level is therapeutic. It’s not okay versus the other guys are just going to load you up, take as much as you want kind of thing. You know, you don’t want to do that either. Okay. For a lot of different reasons. Not necessarily because it’s going to cause cancer, but because there’s literally no need to.

01:10:18:07 – 01:10:23:00
Boomer Cornwell
Yeah. Okay. You’re you’re just saturating yourself with something that your body doesn’t need or can’t use.

01:10:23:02 – 01:10:28:19
Brandon Adams
Yeah. And you’re and you’re causing other results to happen. You got to do something to fix that and say something to fix that and whatever. Right.

01:10:28:20 – 01:10:50:11
Boomer Cornwell
Because you talked to about okay. You know, you know, what about if you converted to estrogen. What that that process is called a romanization. Well, some men do some men don’t. Okay. I don’t really aromatase. So the good news is that I can take test. I don’t take like a whole lot. But I am on therapy. Clearly. And the in fact the first, the first doctor that I ever spoke to about this, I was 36.

01:10:50:11 – 01:11:11:22
Boomer Cornwell
So what do we had 13 years ago? And he had prescribed it for me because I think my testosterone level was like at a 600, even at 36, which is low for a 36 year old. Very surprising actually. And, so I was a little taken aback by that. And, to your point, he, he gives me the therapy and tells me how to, you know, you’re going to give yourself this shot, but he only gives me the injections and says, go home and self administer at home.

01:11:11:22 – 01:11:32:20
Boomer Cornwell
Okay, fine. So, I do and the first thing I noticed was like, I guess I was aromatase ng back then because like, my ankles were swelling up and, and that my face was getting puffy and red and I was getting kind of angry at stuff and I couldn’t figure it out. And so I called him and I told him one day and he says, oh, you, you may be converting into estrogen.

01:11:32:20 – 01:11:47:23
Boomer Cornwell
Don’t worry about that. That’ll go away. He didn’t give me anything for it. He just said, don’t worry about it. It’ll go away. And I thought, well, I don’t know if I like this very much, man. So I said, how long do I have to be on this? He goes, well, forever. And I said, forever. Like as in forever, forever.

01:11:48:00 – 01:12:00:15
Boomer Cornwell
And he goes, yeah, he goes, you’re now married to two things. You’re going to be married to your wife, and you’re going to be married to your to your HRT therapy. And that hit me like a ton of bricks. I thought, man, I don’t know if I can do this forever, but, I mean, I don’t want to feel like this.

01:12:00:15 – 01:12:20:19
Boomer Cornwell
I don’t want I’m going to have swollen ankles forever. I’m going to have puffy red face forever be mad at everything forever. I don’t think that’s going to work, you know? So I went to somebody else who, ended up getting me kind of dialed in a little bit better. Yeah. Made me feel a lot better. Right. But it’s getting back to this whole idea of good and bad medicine, right?

01:12:20:19 – 01:12:38:11
Boomer Cornwell
Yeah. One of the things that we do whenever I reinvented this company, in fact, I think it’s the primary thing that we do is we really, really want to educate people, you know, we want to educate them on why you need more than what your primary care guy is telling you. Sure. Okay. But you don’t need what your buddies at the gym are telling you.

01:12:38:11 – 01:12:51:06
Boomer Cornwell
You you can, by the way, don’t get anything from your buddies at the gym, right? Yeah, that’s one of the worst things. Not the worst, but it’s one of the scariest things that we hear. Yeah. You know, when we ask him. Well, tell me about your current therapy regiment. Well, you know, it’s my buddy at the gym. We get it from his gym bag.

01:12:51:06 – 01:13:08:24
Boomer Cornwell
I’m like, oh my gosh, stop. Stop getting it from your buddy at the gym. Don’t get anything out of a gym bag, okay? Yeah. For the love of God, don’t do that. You know? So, anyway, it’s, you know, therapy is somewhere in the middle for people. It is forever, you know? Because, like I said at the beginning of this, you’ve got two choices, right?

01:13:08:24 – 01:13:37:14
Boomer Cornwell
You can, you can go into that last third of your life and just prepare yourself for the grave and feel like crap while you do it, or, you know, we can’t ever beat the clock. I’ve always said, you know, the clock is going to beat us, but you can feel really good during that time. You know, you can, I mean, every piece of science, that’s out there, that’s that’s legitimate science shows that we can tolerate the same levels of hormones at 60, 70, 80 years old that we did when we were 18 years old.

01:13:37:17 – 01:13:59:22
Boomer Cornwell
Right? So if at 18 or 19 years old, if us guys are naturally pumping out, you know, levels of 800 or 900 on our testosterone, we can absolutely handle that. You know, later in life, there’s there’s zero science that says that we can’t handle that. Now, that doesn’t mean we need to jump up to 1500 or 2000, which a lot of people think we have to we don’t we don’t necessarily want to do that.

01:14:00:01 – 01:14:00:16
Brandon Adams
Sure.

01:14:00:18 – 01:14:18:11
Boomer Cornwell
For a lot of different reasons. One is just cost. But yeah, so that’s what we do is we educate men, we educate people, tell them why you have to do better than this, why you don’t need this, what to do with it? I mean, we don’t we don’t have dreams and aspirations of putting people on 25 different things.

01:14:18:11 – 01:14:22:11
Boomer Cornwell
That’s not what we do either. You know, we really try to practice good medicine.

01:14:22:13 – 01:14:35:16
Brandon Adams
So talk to me. Also, there’s two types of, testosterone. There’s like two different types, like, like where what what the what the combination of materials are for the, I’m I’m learning this myself. Right. Okay.

01:14:35:16 – 01:14:37:01
Boomer Cornwell
So like what? Like, what’s one kind.

01:14:37:02 – 01:14:41:20
Brandon Adams
What the the compounds are like. The one is like. Like you said, bovine or one is.

01:14:41:22 – 01:14:59:08
Boomer Cornwell
Well, well, boy, there’s if you when we get to that, if we talk about that and into that world, there’s all kinds of different kinds. There’s, you’ve got the really the two forms. You have exogenous and you have endogenous. Right. So you’ve got endogenous which your body makes, but then you’ve got exogenous, which is what you have to give yourself as a replacement therapy.

01:14:59:08 – 01:15:18:08
Boomer Cornwell
Right now when we when we give ourselves exogenous, it’s it’s really we’re just talking about the form is really all we’re talking about okay. And we would talk about form. We also talk about administration. Right. So from an administration standpoint, you have the pellet therapy, which you touched on at the very beginning. You’ve got injections, which is what I do.

01:15:18:08 – 01:15:36:02
Boomer Cornwell
I don’t know what you do. There’s there’s topical there’s creams. No. Now they have trophies which look like a little gumdrop, and you dissolve it in your mouth. They don’t really work very well. But. So there’s different types of. It’s just a it’s just a form of administration. Is all it is. Yeah. So you’ve got people out there that love pellet therapy.

01:15:36:02 – 01:15:51:16
Boomer Cornwell
Well, the reason a lot of doctors love pellet pellet therapies because they can charge a high price for it. So they try to convince you all pellet therapy is better than injections. Well, I don’t think that it is, but all it really is, is a different administration is all it is. It’s not like it’s a different testosterone. It’s going in your body.

01:15:51:16 – 01:16:07:05
Boomer Cornwell
Okay. I mean, a little bit maybe. But at the end of the day, the whole point is to get the hormone inside the body and how you do it. It’s kind of up to you, but the point is to get it inside. So what we use, the kind of the base form is called a SIP unit.

01:16:07:07 – 01:16:18:12
Boomer Cornwell
Right. And you’ve got sipping it, you can do different combinations. We can do a sip in a appropriate blend. You can do a predominantly appropriate blend. Some people like pure propionate. I don’t know.

01:16:18:12 – 01:16:20:01
Brandon Adams
What are those. What are those mean?

01:16:20:03 – 01:16:22:24
Boomer Cornwell
It’s just it’s just literally a different chemical structure. Okay.

01:16:22:24 – 01:16:25:05
Brandon Adams
It’s really a synthetic. Or is it from animals?

01:16:25:07 – 01:16:50:02
Boomer Cornwell
It’s synthetic. So it’s going to be a synthetic form. Okay. But then you’ve got the compounded versus commercial. Maybe that’s what you’re talking about in the two forms. Right. So you’ve got compounded, which is where, a compounding pharmacy will actually take the raw material and actually create it. Yeah. Right there, a lot of times they’ll created specifically to the formulation you want, you can want, you know, 150% sip you need to fit to or I’m sorry, it’s so 75% SIP.

01:16:50:02 – 01:17:11:11
Boomer Cornwell
You need to 25% appropriate. Something like that. Like a blend. Okay. You can there’s different kinds you can do. There’s some of the street names of things like, you know, D ball and stuff like that too, which we don’t deal with any of that kind of stuff. Yeah. It’s it’s predominantly just incipient propionate blends. We see that, you know, scientifically and physiologically, it works a lot better in patients.

01:17:11:11 – 01:17:30:05
Boomer Cornwell
They respond to it a lot better. There’s other things you can do. Like there’s one out there called trend people. And a lot of people know what trend is or trend of bowl is. They call it we don’t do it. Yeah. It was, you know, to your point about bovine, it was specifically designed for Brahma bulls to get them to mate.

01:17:30:07 – 01:17:47:20
Boomer Cornwell
We are not Brahma bowls and we don’t we don’t want to act like that. Yeah. You know, a lot of bodybuilders like it. They, a lot of them abused it. Still do. Because they look like a Brahma bull. I mean, you can definitely tell with somebody walking around on trend. The problem is you want to talk about just absolute organ damage.

01:17:47:20 – 01:18:13:06
Boomer Cornwell
I mean, your kidneys will almost not recover from it, you know? So we don’t do anything like that. There’s crazy stuff out there. We don’t we don’t we don’t touch that arena with a ten foot pole. But, Yeah, I, I personally, and I’ve done both commercial and compound. I really do like the compounds. Okay. Compounds are typically on average about 80% more effective than your commercial brands, the commercials, people like them.

01:18:13:08 – 01:18:33:16
Boomer Cornwell
Sometimes, if if their testosterone levels fall within a certain category, then insurance will cover a commercial brand, whereas they insurance will not cover a compound, of any kind, not just testosterone. So some people use it for that. They’re typically only about 20% as effective as the compounds, which is why I prefer the compounds.

01:18:33:18 – 01:18:48:08
Boomer Cornwell
The commercial brands will have a longer shelf life the last a little bit longer, compounds last, depending upon the pharmacy. That makes it 90 days, 120 days, maybe 180 maybe, in most cases not. But, they’re still a far superior product.

01:18:48:10 – 01:18:53:03
Brandon Adams
Okay. Yeah. And so you’re saying pellets don’t work as well in your opinion, because why.

01:18:53:05 – 01:19:10:17
Boomer Cornwell
So they can work as well? I just don’t prefer them. I don’t like them. I’ve done them. And I don’t have anything against anybody who does do them. Yeah. You know, we have a physical location and prosper. And if people want pellets, we’ll do pellets. It’s perfectly fine. I don’t mind doing them. I just personally prefer the injections.

01:19:10:19 – 01:19:30:16
Boomer Cornwell
The issue that I have with pellets, for me, it’s it’s a little bit invasive. Now, some people just don’t like to give themselves a shot. Right. And I, I don’t mind get myself a shot thing, but some people don’t. And so they prefer the pellets. Well, it’s still, in my opinion, a little bit invasive because what you have to do is you go in there not like it’s a surgical procedure, but you go in there and you lay down.

01:19:30:17 – 01:19:49:00
Boomer Cornwell
They have to numb the area. They make a little incision and then they place the peloton. It’s it’s typically just a few for for the females it can be up to 12, in some cases more for the men. But the incision is really small. They don’t even have to use sutures. They just kind of use either a medical tape or sometimes even a glue and just put it back.

01:19:49:02 – 01:20:07:06
Boomer Cornwell
It can be pretty uncomfortable for about a week. You’ve got a, you know, pretty big bruise on your hip, you know, or wherever they want to put it, for about a week. But the, the issue that I have with them is once they’re in, they’re in, you can’t take them out. And now there’s some, plastic surgeons out there that swear that you can’t take them out.

01:20:07:06 – 01:20:19:24
Boomer Cornwell
You really can’t. You really? As a general rule, you can’t. So the issue is, if you’re going to have any kind of negative or adverse reactions to it, you kind of stuck at that point. Right? So,

01:20:20:01 – 01:20:21:03
Brandon Adams
Until it dissolves away.

01:20:21:03 – 01:20:40:11
Boomer Cornwell
Until it dissolves. Right. So, in, in females, for instance, the pellets will last about three months, maybe four months. If they’re if they’re really active and work out, a lot is going to be closer to that three month time period. Because it will dissolve, faster with more physical activity in men. It’ll last about six months.

01:20:40:13 – 01:21:00:22
Boomer Cornwell
Okay. Because they just they just literally give us a lot more than they give the women. And so, you know, we have to do it about every six months now from a cost perspective, pellets, in my opinion, are considerably more expensive than than the, the injection therapy can be again, depends on what the doctor is charging you, but I still think it’s more expensive.

01:21:00:24 – 01:21:26:17
Boomer Cornwell
But again, it’s not like. I mean, those guys are not really going to have, too many adverse side effects to it, but there have been a couple of cases, not many, but a couple of cases of where a female would get the pellets. But then sometime later, maybe a month later, two months later, she she’s diagnosed with a cancer of some kind, not because of the pellet, because the cancer was there before she got the pellet, but it wasn’t diagnosed till after the pellet therapy occurred.

01:21:26:19 – 01:21:54:09
Boomer Cornwell
Well, you can’t take the pellet out now, so what? But you. So now you’ve got this hormone that’s in the body just feeding this cancer. And there’s nothing you can do about it. You can give yourself a blocker, I guess. Yeah. But it’s I mean, you can’t do anything about it. You can’t go in and take that pellet out now, you know, so, again, if that’s not an if, that’s not a concern and, you know, you’ve completely ruled out any kind of cancer which a good medical professional will always do before a pellet therapy, right?

01:21:54:09 – 01:22:01:16
Boomer Cornwell
We do that. We rule out anything that looks like a cancer. And once the patient understands that, then it’s not a bad therapy. I just don’t I just don’t prefer.

01:22:01:17 – 01:22:05:04
Brandon Adams
Yeah, yeah. And the topical cream. Tell me the what’s the drawback to that.

01:22:05:05 – 01:22:25:23
Boomer Cornwell
Topical creams. Typically again not very effective in terms of again, some people like them, I don’t absorption is different from everybody. You’re right. So are you going to do you spend more time in the sun? Do you not spend more time in the sun? If you spend enough time in the sun, your absorption typically seems tends to be a little bit better.

01:22:26:00 – 01:22:43:18
Boomer Cornwell
It’s good to have a little vitamin D along if you’re going to have that topical. The biggest issue we see with the topical is, is transference. So you first of all, the compliance on it is crazy to be fully compliant with a topical. And nobody’s going to do this. You in a perfect world you would take a shower okay.

01:22:43:20 – 01:23:06:13
Boomer Cornwell
Completely dry off. Don’t put any clothing on whatsoever for about 30 minutes. Completely dry off. Administer the topical you typically have to administer in a very sensitive area. Then you have to thoroughly and I do mean thoroughly wash your hands and then you can’t have anything touch that area for again, another 30, 45 minutes. Once that’s done then you can go ahead and get dressed, put your clothes on, go about your day.

01:23:06:15 – 01:23:21:00
Boomer Cornwell
To be effective, you have to do that twice a day. Okay, so who in the world is going to do that to? The world is going to take a shower, walk around naked for 30 minutes, apply it, walk around naked for another 30 minutes, then finally get dressed and you’re going to do that twice a day. Nobody’s going to do that twice a day.

01:23:21:03 – 01:23:42:00
Boomer Cornwell
But then the other problem, too, is very rarely can you get it completely off your hands once you’ve administered it. So you’re you’re getting it into your clothes, okay. If you’re going to pet the dog, you’re transferring it to the dog, okay. And now your dog’s being aggressive because he’s all full of testosterone, right. And then you’ve got, you know, are you hugging your your wife and kids now you’re transferring it to them.

01:23:42:02 – 01:23:45:20
Boomer Cornwell
So that’s that’s the biggest issue we see with with the topicals.

01:23:45:20 – 01:23:49:04
Brandon Adams
And if it’s a sensitive area you definitely transferring it over to 100%.

01:23:49:08 – 01:24:05:23
Boomer Cornwell
Yeah, that’s exactly right. Yeah. Exactly. So again some people like it, some people swear by it. I mean, again, I’ve tried it. There’s there’s really not a form of testosterone I haven’t tried, which is why I can speak to why I don’t like them. Right. And why most people don’t. But again, topicals work for some people.

01:24:06:02 – 01:24:25:09
Boomer Cornwell
Some people can be compliant. And that’s fine. You know, I mean, it’s something we do have them. We don’t we don’t we don’t have a lot of people interested in them, but we do have them. Yeah. Another form is a trophy and a trophy, if you’re familiar with those. If you think about this, like a little, imagine like, kind of like a hard gumdrop type of thing.

01:24:25:11 – 01:24:42:19
Boomer Cornwell
Typically they’re flavored, sometimes they’re not. And then you would just put it under your tongue and let it dissolve. The benefit to that, there’s two benefits. One, it’s not a shot. Right. And then two, it goes directly into the bloodstream. All right. Kind of like, almost like an injection. Kind of. Or almost like a pellet.

01:24:42:19 – 01:25:07:19
Boomer Cornwell
It goes right into the bloodstream. It’s not having to do a bypass the liver or anything like that. So, which is good because you don’t want to go into the liver, but in doing that, the issue with, with that is you do you do lose some of the efficacy. Okay. I, I personally just think that the, that the science or formulation of a trophy has not caught up with what the concept is supposed to be.

01:25:08:00 – 01:25:31:01
Boomer Cornwell
Meaning is supposed to be super, super effective and it’s going to address your Roman levels. I have not yet seen a trophy that will actually get your hormone level up to where it needs to be. And I also and again, different formulations, but in order to be completely effective, like you want it to be, you would have to do it 3 or 4 times a day in most cases, you know, and again, this is kind of annoying.

01:25:31:01 – 01:25:47:02
Boomer Cornwell
And again, now we talk about compliance. Anytime that you do any kind of trophy or anything under the tongue, you can’t have anything in your mouth for 30 minutes. Anything. I mean, not even really water. Then you do the trophy. It takes about 10 or 15 minutes to dissolve. Then again, nothing in your mouth for another 30 minutes.

01:25:47:04 – 01:26:04:11
Boomer Cornwell
And if you’re now you’re having to do that 3 or 4 times a day. So, you know, is it a convenience thing or what is it supposed to be? Because to me, I just rather give myself an injection twice a week and be done with it, and I’d have to be compliant with a topical or a trophy, 3 or 4 times a day.

01:26:04:11 – 01:26:05:09
Boomer Cornwell
No thank you.

01:26:05:11 – 01:26:07:18
Brandon Adams
You know, so you’re doing you’re doing two shots a week.

01:26:07:20 – 01:26:15:03
Boomer Cornwell
I do, I divide mine up and do it. Do it twice a week just because of the way the testosterone, peaks and valleys in the body. It’s just.

01:26:15:06 – 01:26:16:16
Brandon Adams
Are you doing thigh are you doing back?

01:26:16:21 – 01:26:31:06
Boomer Cornwell
So I rotate. I’ll do, you know, like top of the leg one day, then I’ll do side of the hip or butt area of the next day. Then I’ll do the delt one day. Then I go to the other side of the body and go delt and then hip and then leg. Just to kind of vary it up a little bit.

01:26:31:09 – 01:26:47:13
Boomer Cornwell
Yeah. If you keep injecting in the same area you’ll develop scar tissue. Yeah. And I’ve got scar tissue in certain places. And so I know certain places not to go, but you know, you have scar tissue whenever you know, it’s a needle, but when it hits and it doesn’t go in, you got scar tissue, you know. So just to kind of mitigate that a little bit, I just rotate.

01:26:47:15 – 01:27:08:19
Brandon Adams
Oh that’s cool. Yeah. So what what we’ve got so far is TRT is good, long as it’s managed correctly. Several ways to go about it. Check with Don Imus after this. And and Boomer can tell you all kinds of ways that you guys can check in on that, weight loss. Yeah. There’s been the shot that is change the world.

01:27:08:21 – 01:27:28:10
Brandon Adams
Yeah. You’ve had heavy people that have fought it for their entire life, that have just completely have a whole new life. And they’ve gotten off like, you know, blood pressure medicine and all these, all these things are starting to go away with this shot, right? Such a bad stigma at the beginning. And then even people were being guilted for taking it.

01:27:28:10 – 01:27:35:08
Brandon Adams
And they’re talking about like, oh, you do the shot or blah blah blah or whatever, right. Like talk to me about this. Pros cons. Yeah.

01:27:35:10 – 01:27:56:13
Boomer Cornwell
Man. I, you know, when it came out, I was honestly I wasn’t a believer because, well, there just wasn’t a lot of science behind it at the very beginning. Or I should say, there wasn’t enough anecdotal evidence, meaning we had not seen enough of the general public responding to it in the way that the drug companies were tell us were telling us that they were responding to now that their own study groups did.

01:27:56:13 – 01:28:15:12
Boomer Cornwell
But the general public had not yet had it long enough to see the effects of it. So I was very skeptical of it. Yeah. But then I did notice that it was. I hadn’t yet tried it, but I did notice that it was working okay. The people who were openly admitting to doing it, they were actually losing weight and losing weight.

01:28:15:14 – 01:28:36:12
Boomer Cornwell
At a far more rapid rate than they than they had initially anticipated. But but it was lasting longer, too. Like like there didn’t seem to be this bounce back effect. Yeah. And I thought, man, okay, what is this? You know, so I started doing some research in it. We didn’t really, at the time and we had we had the business, but we really didn’t launch the product right away.

01:28:36:15 – 01:28:54:12
Boomer Cornwell
We because we want to do our due diligence and make sure that it’s a good, safe, you know, effective product. We don’t want to offer an unsafe product clearly. So we we didn’t jump on the bandwagon at first, like a lot of other companies did, back when it was launched. But then finally we did because we, we had a lot of experts around us.

01:28:54:12 – 01:29:15:13
Boomer Cornwell
A lot of them were our pharmacists, that were telling us, hey, this this is actually a good thing to do, you know, and here’s why. And so, there’s, when I really learned a lot about it at first, and I saw a lot of the anecdotal evidence, and we had some we we launched it a little bit, kind of like a little test group, if you will.

01:29:15:15 – 01:29:34:14
Boomer Cornwell
And our, our first clinic with it. And, and we watched these patients and we would monitor them, we will come back and look at their progress. And they did so well with it that there was a time I, I literally said to somebody, I said, I think we’re going to see a day when bariatric surgery will be considered malpractice.

01:29:34:17 – 01:29:56:03
Boomer Cornwell
I mean, because this stuff now, again, that doesn’t mean there’s not a place for it. I mean, if somebody is really, really, really overweight and they have a couple 100 pounds losers, then absolutely bariatric surgery. But if you, you know, you have anywhere from call it 30 to 150 pounds to lose. Yeah, they work man, and they work really well.

01:29:56:03 – 01:30:15:03
Boomer Cornwell
And if, if they’re, if they’re administered correctly. So in the, in the funny thing is man, it’s so they’re, they’re in a class of medications called GLP. Right. So you have and we refer to them as GLP ones. The truth is, I don’t even know that there really is such a thing as a GLP one because the GOP is a receptor and there’s more than one of them.

01:30:15:05 – 01:30:30:23
Boomer Cornwell
So you’ve got some that may hit one receptor depending upon, you know, your epidemiology. But most of them are going to hit more than one receptor. So there’s really they’re really GLP fours or GLP twelves or whatever it is they’re hitting on those receptors. It’s not it’s not really a GLP one, but whatever, we’ll call it that.

01:30:31:00 – 01:30:49:18
Boomer Cornwell
And really what it is, there’s not a whole lot of, you know, extraneous science behind it. It’s it slows digestion. And in slowing digestion, you’re, you’re balancing out your insulin because as we get older again, let’s go back to the last third of our life. We become more and more insulin resistant. And there’s a lot of reasons for that.

01:30:49:18 – 01:31:16:17
Boomer Cornwell
One of it is age. One of it is our hormone production. A lot of it has to do with our thyroid. That’s another thing we look at. But a lot of it is just this environment that we live in, man. I mean, we, for the most part eat a lot of too many people eat garbage, man. We eat preservative filled garbage, you know, or a lot too many sweets, you know, too much refined sugar, too much processed sugar, too much processed anything, you know, alcohol.

01:31:16:23 – 01:31:30:07
Boomer Cornwell
A lot of people that can’t lay off that. So, I mean, and alcohol is liquid fat and it’s just liquid fat. Not that it’s not good, but it’s liquid fat, so it’s the poisons, not bash. Not at all, man. You know, I’m not to say that’s not what this podcast is for. But, what.

01:31:30:07 – 01:31:32:20
Brandon Adams
About old fashion? So they love them. Love them. Hi.

01:31:32:20 – 01:31:55:02
Boomer Cornwell
I’m a big fan. Big fan. And, so. But, you know, in doing that, we, we become resistant to that insulin phase as we get a little bit older. Right. And so what the GLP one does in, in just kind of creating kind of this society a little bit between, you know, am I going to eat too fast or am I going to eat too slow?

01:31:55:02 – 01:32:15:24
Boomer Cornwell
If you can balance it out and and it slows the digestion process. So now you’re not inhaling everything off the plate or eating the entire bag of cookies. You know, maybe it’s just 1 or 2. Then your insulin can level out and create a little bit more sensitivity versus resistance. And in doing that, okay, that’s how we lose the weight at that point because our body is not holding on to those fat stores.

01:32:15:24 – 01:32:41:19
Boomer Cornwell
Our body’s not holding on to the sugar. We’re not converting excess insulin into fat stores, not converting excess insulin into sugar and things like that. So that’s all it is. It’s a balancing act. It’s a it resets, if you will. Kind of the way that our metabolism worked back when we were younger, you know. So we think back to those days, people who are 40 or 45 think, man, you know, back when I was 18, I could eat a whole cheese pizza and not gain and not gained a pound.

01:32:41:19 – 01:32:58:09
Boomer Cornwell
You know what? You can’t do that on a GLP one, but you will feel the same way. You can go and eat. You want to eat good, you know, not not like you don’t want to eat, eat good. But kind of no matter what you eat at that point, you’re you’re going to slow that digestion. You’re going to create that insulin sensitivity.

01:32:58:11 – 01:33:18:07
Boomer Cornwell
You’re going to slow your roll a little bit, even if it’s a little bit of a, of a pizza. Right. And you’re not going to gain that weight. Aim. Well, you’re not going to just sit there and hang on to you’re not going to hold on to those excess fat stores. In doing that, one of the biggest benefits, that we see in the, in the weight loss drugs is the, the inflammation piece of this.

01:33:18:09 – 01:33:41:16
Boomer Cornwell
And so as you address your insulin sensitivities, you’re also addressing the inflammation piece of it. And one of the first pieces of science that come out about the GLP ones after the initial weight loss studies were the fact that it reduced swelling in the brain. So you had a lot of neurotrophic effects, right? You had neurologists talking about how great GLP ones are for the brain, and they are, by the way.

01:33:41:19 – 01:34:06:19
Boomer Cornwell
But they’re not just great for the brain. The reason that they’re good for the brain is because it reduces inflammation systemically. And one of the first places inflammation goes in our body is the brain. So yes, is it reducing inflammation in the brain. Absolutely. But it’s reducing inflammation everywhere. You know, a lot I just heard this terminology for the first time about a month ago called, called Semaglutide Face.

01:34:06:21 – 01:34:23:22
Boomer Cornwell
Something and somebody else called it turns appetite face. Right. Maybe, maybe we call it GLP one face, but I couldn’t figure out this was a lady at the gym, actually, that told me about this. And I said, what in the world is semaglutide face? And, she goes, oh, my face is not as swollen as it once was anymore.

01:34:23:22 – 01:34:41:03
Boomer Cornwell
And it’s because the semaglutide that I’m on and I thought, oh, okay, when that makes sense. Now I see why you’re calling it that. So basically what she’s saying is a lot of the swelling and inflammation in her face has gone down because she has been on the semaglutide for eight weeks, you know, and I thought, well, I never heard of it referred to that.

01:34:41:03 – 01:35:12:14
Boomer Cornwell
But it makes a lot of sense, you know? So the cool thing is it’s happening everywhere. You know, women love it because their skin is clearing up. Well, their skin’s clearing up because the inflammation is going away. You know, you don’t have to do these fake topicals anymore that, that promise to take all your wrinkles away. You know, if you’re if you’re battling some weight issues and you want to do one of the GLP ones, give it a little bit of time and in the next, you know, six, eight, nine weeks, you will see not in every case, but you’ll see for the most part, that inflammation and those wrinkles and those those topical

01:35:12:14 – 01:35:33:17
Boomer Cornwell
blemishes will begin to go away, because anything topical like that on your skin is inflammation pushing to the surface. Whenever we were, teenagers and we, you know, had pizza faces because we had acne meant. Yeah, well, that’s because we were pumping out our hormones. And hormones can be inflammatory. Testosterone specifically can be inflammatory. So when that happens, we develop things like zits and acne.

01:35:33:17 – 01:35:53:08
Boomer Cornwell
And that’s just inflammation pushing to the to the surface of the skin because our body’s trying to get rid of it. Well. And whenever you administer GLP ones it’s reversing that inflammatory process. And so we’re going to see that’s why man I’m telling you not only are they good for weight loss okay. I mean they are. But we’re going to see a lot of other health benefits associated with these things.

01:35:53:09 – 01:35:59:08
Brandon Adams
What are we what are we saying. Some of the cons are for some of these GLP ones.

01:35:59:10 – 01:36:23:13
Boomer Cornwell
You know, oddly enough, and again, anecdotally, we have not heard many people say anything negative about it. And, and specifically, you know, from a, from like a physical standpoint, I have we haven’t had any negative side effects that we’ve seen, any kind of negative feedback that we get or anybody, any, any, you know, physician practice would get really has to do with the administration piece of it.

01:36:23:13 – 01:36:43:09
Boomer Cornwell
So, because it’s a subcu injection, and you typically do it once a week, there’s kind of this new idea around microdosing it. I don’t really haven’t seen a lot of science as to the benefit of that necessarily. But really some, maybe some injection site reactions, a little bit of swelling and some itching, around the injection site.

01:36:43:11 – 01:37:07:07
Boomer Cornwell
That is not specific to the GLP one. That’s just specific to the to the needle that you’re sticking yourself with. But honestly, we’re not seeing a lot of it. Again, I can talk about my personal experience and what I noticed, which would be about the only kind of negative feedback or negative reaction. I would say, I again, I try to do a little bit of everything, and if we offer a product, I want to be able to speak intelligently to it.

01:37:07:07 – 01:37:27:00
Boomer Cornwell
So I’m probably going to try it for a little bit just to kind of see what it does. And so I remember when they first came out, or I should say a little bit afterward, and we launched it. I did get on the semaglutide, and I learned pretty quickly that I was not as insulin resistant as I thought I was because it had it worked too well for me.

01:37:27:02 – 01:37:55:24
Boomer Cornwell
It it made me hate food. Okay. And I have never really had much of a problem with control like that. But I, I guess it was probably around. I was on it about eight weeks and I got off of it, because I didn’t want to feel that way about food, man, I really didn’t. I don’t consider myself to be an over eater anyway, but I remember looking and we were at a at my, my in-laws house, actually, and my, my father in law’s a fantastic cook.

01:37:56:01 – 01:38:11:19
Boomer Cornwell
And he had made I mean, it was like brisket and all this stuff, man. I mean, and it looked phenomenal and I didn’t want to touch it. And I remember and I, I literally took the plate and pushed it away. And I told my wife, I said, I’m getting off. This not happening. This is working too well.

01:38:11:21 – 01:38:34:20
Boomer Cornwell
I don’t want to feel this way about food. I just don’t want to feel this way about it. So I’m getting off of it. So that was my own personal if you want to say negative, you know, effect of it. The other piece of this though, and I wouldn’t call this negative so much just as something that we do encourage people to look out for, and that is that whenever you start losing weight on this, you are going to lose muscle too.

01:38:34:20 – 01:38:35:23
Brandon Adams
That’s what I was going to bring up.

01:38:35:23 – 01:38:56:13
Boomer Cornwell
Yeah, yeah. So you’re going to lose the fat. You’re going to want to lose the fat for sure. And that’s going to happen. But if you’re if you’re in a, in a, in a very strict recall like calorie reduction scenario, be it intentional through a diet or a GLP one, you’re going to notice that there’s going to be muscle loss for sure, right?

01:38:56:15 – 01:39:12:13
Boomer Cornwell
So you want you want to combat that. So what do you want to do? Well, one of the first things you want to do is essential amino acids. Okay. So not necessarily branch chains because that’s not going to do as much for you as you as you think it would. There’s not a lot of science behind what a branch chain really does for you.

01:39:12:13 – 01:39:29:03
Boomer Cornwell
Besides, you’ll make a branch chain if you need it. But the essential amino acids essential, meaning we have to have it. Okay. In other words, we don’t make it. So we have to go supplement for it. Well, the essential amino acids are really the building blocks of a protein or of a muscle fiber anyway. So it’s kind of funny.

01:39:29:03 – 01:39:49:15
Boomer Cornwell
We take in protein, protein converts to amino acids. Amino acids build protein. Right. Kind of funny. That’s the way it works. Bypass that and supplement amino acids every day. About five grams of amino acids. And typically it’s a little powder form. You can put in a drink okay. And take that along with if you’re doing a GLP one to combat that muscle loss.

01:39:49:17 – 01:39:52:14
Boomer Cornwell
But really other than that we don’t see a lot of negative side effects with.

01:39:52:15 – 01:40:13:11
Brandon Adams
Yeah you really don’t. Yeah. That’s awesome because that’s that’s the one thing I’ve heard about and that’s I’ll make sure that I’m passing that info along as well. Yeah. And the last thing I want to jump into, kind of the newest thing that’s out because we’re getting close to the end here. Peptides. Okay. Peptides are supposedly the miracle drug, the, the future.

01:40:13:13 – 01:40:18:21
Brandon Adams
Yeah. Right. Yeah. I’m not even going to waste the minutes even getting to this. Only I’m going to give it to you.

01:40:18:23 – 01:40:39:10
Boomer Cornwell
Well, funny enough. So that’s another one of those, areas where there’s a we see a lot of bad information out there about peptides, by the way. And I would encourage everybody do your research on these things because there’s a lot of fly by night companies. And they’re, they’re operating unethically. They’re giving people bad information. They’re giving people incorrect information.

01:40:39:12 – 01:41:00:09
Boomer Cornwell
They’re setting expectations for these things that these things were never designed to do. So definitely get with your health care provider. It’s again, it’s one of the areas we really try at Dynamos to educate our patients around these things. If you’re going to do it, I’ll preface it by saying, go with a good, reputable company, even if it’s not us, go with a good, reputable company.

01:41:00:12 – 01:41:22:17
Boomer Cornwell
Get a provider that knows what they’re talking about and not just feeding you garbage. Don’t go with these online companies, man. I mean, a lot of these online peptide companies, these things are becoming all the rage right now. And there’s a lot of these companies that are not, again, not not, behaving ethically or morally, but they’re not even based in the U.S a lot of these are based outside of the U.S the company is not a US based company.

01:41:22:17 – 01:41:35:23
Boomer Cornwell
The product is not coming from the US. You don’t know what you’re putting in your body man. I mean you can buy it online because they put it in a cool looking bottle with a cool looking label and they’re charging you 19 bucks for it. And so if you’re price shopping, I’m telling me, go price shop with something else.

01:41:35:23 – 01:41:57:18
Boomer Cornwell
Don’t price shop with your body, man. Okay? Do your research. Get a good, reputable product from a good, reputable company. You know where it’s made. It needs to be made in a compounding pharmacy that is inspected and regulated by the FDA, as well as their state licensed agency. That’s where you need to get the product. If you’re if you’re going to if you’re going to reduce costs someplace, don’t reduce it here, okay.

01:41:57:20 – 01:42:18:05
Boomer Cornwell
Take a little bit of extra money. Spend that little extra money on a good quality peptide from a good quality company. I’m telling you, don’t buy the stuff that you’re seeing online right now. So that being said, when we launched peptides in our clinics years ago, again, seven, eight years, seven years ago now, we we had said it was longer than that.

01:42:18:07 – 01:42:36:05
Boomer Cornwell
We said this was going to be the medicine of the future. And we said it back then and we said that providers are going to have to get on board with these things. If a one day you could build a whole medical practice on nothing but peptides if you wanted to. And that day is here, right? It’s one of the things that we do at dynamic, and we do it very well.

01:42:36:07 – 01:42:59:13
Boomer Cornwell
We don’t do every single peptide in the world because quite honestly, some of them are just not necessary. All the peptide is getting back to the concept of a branch chain amino acid. A peptide is simply a, a formulation typically of about seven, sometimes five branched chain amino acid combinations. Okay. And it just it mimics the way that something should naturally occur in your body.

01:42:59:13 – 01:43:16:22
Boomer Cornwell
Let’s go back again to when we were 17, 18 years old. And let’s say that we twisted our knee and, you know, our knee is all jacked up. Okay. Well, it swells for a couple of days and then it fixes kind of on itself. And a week later our knee is good and we’re back out playing sports and playing, you know, whatever it is that we’re doing doesn’t happen whenever you’re 50 years old anymore, right?

01:43:16:22 – 01:43:35:24
Boomer Cornwell
I mean, you twist your knee, that thing’s out sometimes for a month, you know, and it’s like, why is this thing not healing? Well, yeah. So there’s there’s a concept called sentient cells, or sometimes they’re called zombie cells. And what that is, it’s a cell that has many that is either dead or dormant. It’s been in your body for God knows how long since you were 12.

01:43:35:24 – 01:43:53:22
Boomer Cornwell
Forever, really. But, I mean, it hasn’t worked since you were 25 or 28 years old, or maybe 30 in some cases. Right? So that’s why we don’t heal as fast, right? There’s, there’s there’s cells. There’s all kinds of different cells for all kinds of different reasons. But the mitochondria in those cells have been lying dormant, or as I say, dead for a long time.

01:43:54:03 – 01:44:13:20
Boomer Cornwell
So what a peptide will do. Typically it’s an injection that can be an oral, but the injections work better. It’ll go in and it’ll wake up those micro mitochondria and wake up those dead, sentient cells or those zombie cells, and they’ll make them work for about a 48 to 72 hour time frame. So that’s why these peptides are designed to do different things.

01:44:13:20 – 01:44:36:00
Boomer Cornwell
You’ve got peptides that are designed for gut health. You’ve got peptides for injury, peptides for weight loss. Okay. The very first peptide, ever regulated or approved by the FDA was insulin. Insulin is the original peptide, okay. But other than that there’s other peptides for different reasons, as I say. And so you take it specific to what it is you’re trying to address.

01:44:36:00 – 01:44:51:15
Boomer Cornwell
So let’s go back to our injury for a second okay. So we heard our knee or our elbow or our shoulder I’ve got shoulder issues. So there’s a peptide called BPC and there’s different combinations. It’s BPC 157. You can combine it with a TB 500. You can combine it with a k-p-d. There’s other things you can combine it with.

01:44:51:17 – 01:45:11:07
Boomer Cornwell
And it’s it’s referred to as an injury peptide because it’ll go in. And again we’re going to wake up those helper T cells and make the mitochondria work again. And we’re going to it’s going to it’s going to repair that injury. It’s going to repair that problem that’s occurring in your shoulder or your knee or whatever. Now if you have to let’s say you have a full tear.

01:45:11:13 – 01:45:30:16
Boomer Cornwell
There’s something really major going on. Well, probably we have to have surgery at that point. Okay. But if it’s something like a microscopic tear or a pull or a strain or something like that, that doesn’t require kind of like a surgical intervention. A peptide is the way to go. There’s other ones for there’s one for sexual health called 141.

01:45:30:18 – 01:45:50:10
Boomer Cornwell
It’s not an Ed medication, although people think it is. It’s not. What it does is it works on the central nervous system. So it actually creates desire or desire wasn’t once there. Right. As we get older, some of our desire goes away. Well, this works on the central nervous system to bring that back for the next 24, 48, 72 hours.

01:45:50:16 – 01:46:10:03
Boomer Cornwell
Right. There are there there’s a peptide BPC again for injury, but there’s an oral BPC that you can take for gut health. So as we our gut health as we get older, typically begins to go away for, for various reasons to where can we do it to ourselves a lot to like like I say, processed foods and things like that.

01:46:10:05 – 01:46:27:04
Boomer Cornwell
If we have to repair that gut lining. Some people have leaky gut syndrome. The oral BPC will do that. It will go in and for the next 40 to 72 hours, it will repair that gut lining. So we have to take some people. Can they take the BPC every single day. But you would want to take it about every three days.

01:46:27:06 – 01:46:46:03
Boomer Cornwell
So those are just a couple of examples of what these are doing. Now we’re seeing peptides for all kinds of different things. And there’s more and more and more coming out. There’s things for I talked about the whole dead zombie cell thing. Well, you know, there’s a there’s a protocol where we start with something called a foxo four and a Foxo four goes and clears out a lot of the dead cells.

01:46:46:05 – 01:47:09:04
Boomer Cornwell
Then there’s one called an SS 31, which goes and helps replace a lot of those other cells that you just cleared yourself from. So we’re beginning to tell our body to function like it’s 18 years old again. Then we have one called a Motsi. A Motsi comes in and addresses those new cells that you’re now creating, and basically it pours gasoline on them and makes them work again like they did when you were 18 years old.

01:47:09:06 – 01:47:32:01
Boomer Cornwell
So there’s there’s all different kinds of peptides for all different kinds of things. It is well, I say the future of medicine. I think the future is probably here now. And, and I think that, you know, in a lot of ways, these providers who call themselves naturopathy doctors or wellness doctors or HRT doctors are going to have to get on the train because this is what the patients, the patients are researching them.

01:47:32:03 – 01:47:43:05
Boomer Cornwell
We have a very educated patient base now. And, and they’re going to be demanding it. They’re going to be asking for it. So it’s something I highly recommend. I’m a big fan of peptides, big fan. I’m doing several of them right now.

01:47:43:11 – 01:47:48:17
Brandon Adams
Okay. You know, so what you’re saying is peptides are about to replace HRT.

01:47:48:19 – 01:48:08:01
Boomer Cornwell
I don’t think they’re going to replace HRT. I don’t I think we’re always going to have, we’re going to have a need for your testosterone. We’re going to have a need for your progesterone. We’re going to have a need for the estrogens. It’s a completely different mechanism. Right. I think that we’re still going to have that HRT therapy, along with thyroid therapy as well.

01:48:08:01 – 01:48:25:17
Boomer Cornwell
I mean, if you’re not addressing your thyroid, then you can throw your HRT out the window. You’re going to have to address both. It works on a, on a, on a different scale because it’s a little bit longer lasting. Right. Again, the peptides are only, you know, depending upon what you’re addressing. It’s a 2 or 3 day cycle on those things.

01:48:25:17 – 01:48:57:09
Boomer Cornwell
Right. And you have to keep it going. So I don’t ever see those specifically doing anything to address the hormone levels that we have that we or issues, I should say, as we get older, I, for instance, you know, we don’t put in our practice and I think any doctor would do this. We don’t put really anybody under the age of 30 on any kind of HRT therapy unless they specifically have like an endocrinology issue, in which case we would get some kind of a clearance from another doctor to go ahead and start that therapy.

01:48:57:11 – 01:49:17:01
Boomer Cornwell
Peptide therapy. I mean, you can do it fairly young. There’s there’s 18 and 19 year olds doing peptide therapy right now. Now, you know, their bodies are still functioning as good as they’re ever going to function. But sometimes they do need a little bit of help. And you can, you know, with with an injury or something like that, if they’re coming off of, of a knee surgery, they’re coming off with some type of an injury.

01:49:17:03 – 01:49:34:09
Boomer Cornwell
An 18 year old can take a peptide for 30 days to kind of help facilitate that injury a little bit, you know, whereas they really wouldn’t want to touch the hormone therapy at that age or to be no reason to do that. It’s really cool. I think the cool thing we’re going to see again, this this has been going on over in Europe for a long time.

01:49:34:09 – 01:49:59:05
Boomer Cornwell
Europe typically tends to be about 20, 25 years ahead of us in medical science. What we’re seeing now, today, they’ve been doing over there for 25 years. And so we’re getting a lot of our research from them. And what a lot of the data shows is this is the tip of the iceberg. We are going to see more and more peptides rolling down the pike over the next ten, 15, 20 years, you know, to address virtually everything that we do.

01:49:59:10 – 01:50:09:21
Boomer Cornwell
I say we may not have to do testosterone. I don’t know, man. I don’t see it right now. But you may be right. You never know what ten years may hold, man. Maybe we don’t have to do testosterone therapy anymore. I don’t know.

01:50:09:24 – 01:50:29:07
Brandon Adams
Yeah. That’s crazy. Yeah. You know, it’s it’s going so fast. I’ve said since I come out the the knowledge base and how people are answering questions and sourcing information, it’s just been a hockey stick of. Yeah of growth fruit through everything. Right. And so yeah, I’m really excited to see kind of where this goes in the next 3 to 5 years.

01:50:29:07 – 01:50:49:15
Brandon Adams
And honestly, like from a guy who, was a jock, you know, linebacker, you know, who wanted to be on the program to a biologist, man, you’ve given us some really good information here and honestly, quite, quite impressed with with how you’ve explained that. And, I want to give you an opportunity to tell everybody where they can find you at.

01:50:49:17 – 01:51:13:10
Boomer Cornwell
Yeah, man. So, so it’s, we have website, WWE database online.com. That’s DNA Amis Dynamix online.com. That’s the best place to find us. You you can research now. I’m having you guys do some things on our website. So just bear with us a little bit while you guys are formulating it for us and rebuilding it. It may look a little quirky, but, that you can definitely find our products there.

01:51:13:12 – 01:51:31:05
Boomer Cornwell
Learn how we work, man. We have. It’s all inclusive pricing. We’re not going to ask anything out of pocket from you up front. Okay? We want you to. Come on. I’ve really done as as much diligence as I can do to break down all the barriers as to why somebody would not want to use us. Okay, so we’re not going to ask for any money out of you up front.

01:51:31:05 – 01:51:48:14
Boomer Cornwell
We’re going to get you signed up. We we do, we do collected deposit but that’s only to hold your spot. Right. Given we want to make sure that you have get your labs, we want to make sure that you have your provider visit. We want to make sure that you get started on therapy and that deposit will be returned to you.

01:51:48:14 – 01:52:06:00
Boomer Cornwell
So whatever program and counseling session you decide to go with, with one of our coaches that deposit that you pay upfront will be returned to you. So you’re really out. Nothing to do this, okay. There’s nothing there’s nothing up front. But it’s really simple, man. You go online, you can get signed up right there. You can take a look at what we have to offer.

01:52:06:00 – 01:52:23:09
Boomer Cornwell
We have most of our products on there. It talks about our coaching and how we work. We are truly a coaching concept. We’re not a transactional concept. So when you come to us, you’re going to get help and you’re going to get education. You’re not just a number to us. I mean, it’s not just, hey, we’re going to prescribe this pay us and we’re not.

01:52:23:10 – 01:52:44:01
Boomer Cornwell
No, it’s not even that at all, in fact. And we we are truly a coaching concept and we are a counseling concept. And so we want to educate and help people. And in doing that, you know, you, you get some labs, some basic labs, have an appointment with one of our licensed providers. You’ll be right there, kind of in the virtual room with one of our health coaches who will take over the call at the end of that.

01:52:44:07 – 01:53:00:15
Boomer Cornwell
Explain everything to you, get you set up on one of our counseling packages, one of our coaching packages, be it HRT or weight loss or injury or sexual health or thyroid or whatever it is. Man, we’ve got a package designed for you and we’re going to get you going on the therapy. So there’s really no harm, no foul.

01:53:00:15 – 01:53:08:19
Boomer Cornwell
You’ll never go with anything that you don’t agree with. So we’re not price locking you into anything. We don’t work like the other guys do, man. This is not a transaction. This is a relationship.

01:53:09:00 – 01:53:23:07
Brandon Adams
Yeah, I appreciate that. Honestly. Like, I’ve learned a lot during this whole session, and, it looks like I’d love to have you on again so we can kind of hit some of these topics one by one. Yeah, because we honestly have a thousand more questions. I want to ask you about each one of these, but we’re an hour and 52 minutes already.

01:53:23:07 – 01:53:34:18
Brandon Adams
And, you know, it’s been really cool, honestly, to have you on and I appreciate it. So you guys check them out. Don Imus online. Dot com. And, you know, look forward to what you guys have to say. So, until next.

01:53:34:18 – 01:53:37:04
Boomer Cornwell
Time, man, I appreciate you having me on here. This has been a lot of fun.

01:53:37:04 – 01:53:40:16
Brandon Adams
Yeah, man. Appreciate it. All right, everybody, well, that’s the blueprint.