Ken Goodrich got into the trades at 15, working nights with his dad. By 16 he’d bought his first house and gutted it himself. When his father died, he took over the family business, and then the IRS showed up with four agents, tow trucks, and guns, and cleared out every account he had. This episode covers the full arc: how he rebuilt, what he took from The E-Myth, why he started acquiring small competitors specifically for their customer lists, and how rebranding as “Yes!” turned into one of the most-recognized home service names in the Southwest. He also gets into the advisor who told him to spend $1 million on radio or not bother calling — and why he said yes.
