From a simple sketch to a legit shoe brand with a booth at the Magic Show to a letter from Nike. In this Blueprint episode, host Brandon Adams and Tex spend 74 minutes going through the whole story: how YUMS started, how they moved product through boutiques and terms deals, his legal battle with Nike, and why Tex is relaunching the brand right now when the silhouette is finally cycling back into style. They also get into his street art career and how it still feeds everything he designs, and the moment he watched his daughter’s clothing brand catch fire on social media when she was still in high school. This is one of those conversations that ends and you realize you never looked away.
