SEO Services That Show You The Data
How we do SEO
Before we change anything on your site, we sit down with you to understand what your business actually does, who you want to reach, and how those people search for your business. That conversation drives the strategy:
- Keyword research and mapping: we find the specific phrases your customers type into Google and match your content to those searches. We go after the keywords that bring people who are ready to call or fill out a form, and filter out the ones that only look good on paper
- Custom strategy: your SEO plan is built around your business goals and your competitive landscape. We also look at how your customers actually search for what you sell, then plan and build around what we find
- SEO audit: before we build anything, we assess where your site stands today. We look at technical health, keyword positions, and what your competitors are doing, then use that as the starting point for your strategy
What Your SEO Services Include
SEO covers a lot of ground. The short version: we make your site easier for Google to understand and easier for customers to find:
- On-page optimization: title tags, meta descriptions, header structure, internal linking, and schema markup, all tuned to match what your audience is searching for
- Technical SEO: site speed, crawlability, indexing issues, mobile usability, and the backend work that keeps Google from skipping over your pages
- Content strategy: blog posts and service pages written around what your customers are actually searching for. Everything we publish has a keyword target and a job to do, whether that is bringing in new visitors or converting the ones you already have
- CRM compatibility: our work plugs into whatever CRM you already run, so your existing tools stay in place
Search is also changing. AI tools like ChatGPT and Google’s AI Overviews now pull answers directly from web content. Our strategy accounts for that, so your business shows up whether someone uses Google the usual way or asks an AI platform.
The Head Spa — February 2026: 564 Visits (New Site Launched); March 2026: 960 Visits; April 2026: 1,141 Visits (On Going SEO Work); May 2026: 1,455 Visits; June 2026: 1,525 Visits (On Going SEO Work); July 2026: 2,099 Visits
DirtRock — December 2025: 57 Visits; January 2026: 179 Visits (New Site Launched); February 2026: 256 Visits; March 2026: 293 Visits (On Going SEO Work); April 2026: 345 Visits; May 2026: 343 Visits (On Going SEO Work); June 2026: 506 Visits
Brandon and the crew at Smoking Gun have changed the way I do marketing for my business. They are able to strategize and execute on ideas my last marketing company said couldn’t happen. Definitely plan on this being a long-term partnership.
Smoking Gun is nothing but amazing! I’ve been using this agency for a year now and every expectation has been met/exceeded. Our website and marketing materials have improved significantly. Not only do they make your business look good they give the proper data analytics to back the enhancements they create. I would highly recommend using smoking gun!!
I have worked with Brandon and his team over the last couple of years to support my online vision for my clinic. I find the whole team responsive, creative, and genuinely invested in our success.
The creativity and intentionality behind everything they produce is next level. I had the opportunity to be on their podcast, and it was a first-class experience the whole way through.
From branding to the website build, everything shipped on time and looked incredible. Could not recommend them more highly.
Don’t look any further for your marketing agency, these guys are smart, professional, and will set your business in the right direction. Trust the process and let these guys work. Brandon, Francisco, and August have been awesome to work with.
What to expect when you start
We make SEO easy to follow, even if you’ve never thought about it before. Here’s how it works:
Rank Tracking and Live Reporting
We track your rankings, traffic, and conversions in one place, whether the source is organic search, paid ads, or a referral link. Most SEO agencies send you a PDF once a month and call it reporting. You get live dashboards where the data is current, not 30 days old.
You also get regular meetings with your SEO team where we walk through what we are working on and why we chose that direction. If something needs to shift, we pivot and find what works better.
Traffic Sources
Every session gets traced back to where it came from. You see which channels actually bring people in and which ones you’re overpaying for.
Renevenue Tracking
Bookings, booking rate, phone clicks, revenue. Not just traffic money. When a campaign drives 193 bookings, you know which one did it.
Conversion Detail
Purchases, engagement rate, and top landing pages in one scorecard. You see which pages are earning their keep and which ones need work.
The team behind the scenes
You are not hiring one person. You get a strategist who looks at your project before any design work starts, a designer and developer who build it together, and an SEO specialist making sure the right people find you.
Each person brings their piece, and you get the combined result.
Before & after.
X-Golf Rockwall — "Indoor golfing sim near me" moved from position 35 to position 3. X-Golf Rockwall — "Floor repair near me" moved from position 44 to position 8. X-Golf Rockwall — "Exterior painter near me" moved from position 21 to position 2. DirtRock Dallas — "Bathroom Renovations Caddo Mills" moved from position 35 to position 3. DirtRock Dallas — "Floor repair near me" moved from position 44 to position 8. DirtRock Dallas — "Exterior painter near me" moved from position 21 to position 2. The Head Spa — "Bathroom Renovations Caddo Mills" moved from position 35 to position 3. The Head Spa — "Floor repair near me" moved from position 44 to position 8. The Head Spa — "Exterior painter near me" moved from position 21 to position 2.
Rankings only matter if they’re the ones your customers actually type. We don’t chase vanity keywords with no buying intent; we find the searches that end in a phone call, then work them until you own them.
The results on the left are real client movement over real timeframes. No paid placement, no tricks. Just technical fixes, content that answers the question, and consistent local signals.
Progress takes months, not days. What you get in the meantime is a clear view of exactly where you stand.
SEO's Frequently Asked Questions
How long does SEO take to show results?
Most businesses see measurable traction within 3 to 6 months. The timeline depends on how competitive your industry is and how much ground your site needs to make up. The work compounds, so businesses that start sooner tend to pull further ahead.
How much do SEO services cost?
It depends on the scope. A local business targeting one city costs less than a multi-location company competing in several markets. We scope every engagement to the work that actually needs to happen, so every dollar goes toward work that actually moves the needle. Contact us and we will give you a straight answer based on your situation.
What's the difference between SEO and local SEO?
SEO improves your visibility in organic search results across broader queries. Local SEO focuses specifically on Google Maps, the map pack, and location-based searches like “near me.” We offer both as separate services because each one requires its own strategy, tools, and success metrics.
Can you work with our existing website and CRM?
Yes. We optimize sites built on WordPress, Squarespace, Shopify, and Duda. Our SEO work integrates with whatever CRM you already use, so everything works with what you already have.
Do we need SEO if we already get most of our business from referrals?
Referrals are valuable, but they plateau. SEO captures demand you do not know you are missing: people who need your service right now and are searching for it instead of asking a friend. A strong search presence means you are not leaving those leads for a competitor who happens to rank higher.
Start ranking for what your customers search
Your customers are already searching for what you offer. The only question is whether they find you first.
Contact Smoking Gun Creative Agency to talk through your SEO goals. The first conversation is just that, a conversation. We will walk you through where you stand and where the opportunity is. (214) 771-8450