Episode 58 – Weston Richey

I was always scared I thought of fear. Mm-hmm. I wasn’t scared of fear. I was scared of judgment. Okay. I was scared of people watching me fail. Wasn’t scared of failing. For me, pressure’s an interesting thing. So there’s 2 kinds of pressure: 1, busted pipe, where pressure makes diamonds. You connect people and you, uh, you really, you really inspire, uh, a lot of people, honestly, and well beyond your years, you know? That’s why I was excited to have you on here. But, um, I don’t know if that’s the answer you’re looking for, but that’s, that’s what I see when I see you. What I love, brother, when I have 24 hours of my life, is people. Purpose. Mm-hmm. Passion. Those are the things that pop in my head. Mm-hmm. When I get around, be around people that are passionateBut the thing that I have a gift in is pulling things out of people that they might not be able to pull out themself. You don’t know what you don’t know. All I knew is that I had to be tough. All I had to, knew that I had to do was just hold it all in, because that’s strong. The weakest man is the guy that can’t control his emotions. Mm-hmm. And I learned that the hard way. I’ll give you a little clickbait here. My CPA tried to kill me. Really? Yeah, yeah. Hey, everybody. Welcome back to The Blueprint. Today I am here with Weston Richie, exclusiveLife, everything, just in general. One of the things I’m really excited about is to hear this guy’s story. He’s such a genuine human being. Uh, can’t wait to hear his story. But if you could, you guys could do me a favor and just, uh, subscribe at the bottom, that’d really help us push a lot more of these out, um, we’re here for you. Weston, my boy. My dawg. You know, I’m, I’m, I’m really happy that you’re here. first off, you’re the, the first person that’s in our new studio. Hey, man, to me that’s a big deal. Yeah. Because, you know, you walk in and there’s a, there’s an aura. There’s a peacefulness, kindness. You got some great guys, shout out. Um, you know, and it’s just, everybody who’s around you is, it seems like good people, man, every time we connect, so- Wow, thank you. always excited about that. Thanks, man. I feel the same about you. It’s, uh, good people, man. Surround yourself by good people, right? SoTry to. Uh, you know, you know, the really cool thing thatWe just met each other, oh, gosh, man, 3, 6 months ago, something like that. Yesterday, you mean? Not even sure how far it is. It feels- 3Yesterday. Yesterday. Yesterday, yesterday. Um, but man, instantly, like from the time I met you guys to the time that, uh, to today, it feels like we’ve known each other for forever. We literally sat down and talked so long, you know? It was just like, it was really cool. It was an instant click. And, and, uh, the passion that you guys have and, and what you do for, for your business and everything, it’s been, uh, really inspiring to see that, you know, from, from the next generation, too. So not that I’m super old, but, you know, it is cool to see you guys really hustling. Well, man, appreciate that. I mean, we, we look at you as our funcle man, our fun uncle, man-that’sIt’s like, you really wanna grow in life, just look ahead. Yeah. Look to people that are living the life that you kind of aspire to live, you know? Mm-hmm. When we see you, the way you carry yourself, family man. “Hey, y’all come over and check out the studio. “You know, you welcomed us in your home. Yeah. Um, and we know how, you know, grateful and, like, appreciative we are to that, because, uh, maybe a lot of people have been in your house, maybe not, you know? But at the same time, you’re very open and welcome. But looking down the road and asking people those questions of like, “Hey, do you enjoy your life? “Mm-hmm. And you can truly see that you’re doing what you want to do with your life. So it’s like, that’s the clearest way, I feel like, to living a life you want to live is seeing people do it. Yeah. Well, I appreciate that, man. You kinda got me on the spot here and got me a little choked up, but it’s, you know, that’s good, man. I really appreciate that. You guys are, uh, you know, good people. Um, enough about me. Let’s talk about you for a second. Um, where does, where, where’s Weston come from? Man, being born and raised here kind of in Rockwall, outside of Dallas, you know, and grew up many different lanes. Mm-hmm. Um, but I will say most of my life was very simple, very easy, very, you knowHow do I word it? Uh, I was the kid that, you know, had everything, to be honest with you. Okay. My dad worked his ass off- Mm-hmm. um, to provide the way he did. And then one day, my whole world got flipped upside down in different directions. Okay. Um, great wake-up call, man. Mm-hmm. So life has been a journey. Um, I’m so grateful for the struggles, though. Yeah. Born here, born in Hunt County, I’m guessing? Yeah, Rockwall. Okay. Literally Rockwall’s been my whole life. Okay. Um, so what was school like? Was, uhYou guys played sports, I’m guessing? Man, I grew up playing everything. Okay. I think as a kid, you, you know, you really want to make Dad proud. Mm-hmm. And for me, like, sports back then, I meanGraduated in 2012. I’m 32 years old, right? Yep. Before social media, we’ve been on both lanes of like not having social media to having social media. Yeah. So parents think social media’s stupid. Young kids think it’s everything. Yeah. Sandwich. Well, I’m literally in the middle of the dynamic of seeing both sides of it. Yeah. So going through high school and that kind of shifting into the world, sports was still at that point everything. Mm-hmm. You, you were the cool guy if you played sports, you were this, that, and the other. Nowadays, it’s cool asTo be the cool guy, you don’t have to play sports. Mm-hmm. You know? So as a kid, you’re kind of driven by movies, TV shows to play sports. Mm-hmm. Uh, you know, and that’s where confidence came from for me. Yeah. So I played literally every sport. And then finally, man, I got to the point where I picked up a basketball and I was like, “This is a, a love I’ve never had. “And, uh, I would lo- How old were you? How were, how old were you at that point? You know what’s crazy is one of my best friends, Blake Salin, at the time, he was my neighbor and we lived, you know, 10 acres from my neighbor. I had to drive, go down- Yeah, yeah. far over, over there to go get him. he was always shorter than me, but he was justHe played AAU basketball. Mm-hmm. And, man, I was scared to play basketball ’cause I wasn’t good at it, right? Mm-hmm. Like, that’s a lesson we all go through. Yep, mm-hmm. And, um, picked up a basketball, I think, in like 6th or 7th grade and just was good at it. Yeah. I was like, “Yo, this is easy. I can cross over. I can jump. “Mm-hmm. I watched AND1 mixtape. Yeah yeah. Like, it’s all I studied. Yeah. And so I got to the point where like 7th, 8th grade rolled around-And I was ballin’. Yeah, Skip to My Lou? Yeah. Skip to My Lou. So yeah, man, uh, basketball, I was, I was ballin’. I was the, you knowUh, to be honest, I was the White kid that could just- Yeah. cross anybody up. Yeah. Um, then I got really good left-handed, which was like, you know? So went in and played basketball, played football, baseball, soc-I was actually really good at soccer. Mm-hmm. And then, uh, I went to Philadelphia for a trip with my family, and all the scouts for the select teams- Mm-hmm. were at the game I didn’t go to. And I was the captain, I was the- Yeah. I was literally the, uh, MVP of the league. Mm-hmm. And all my, my whole team got picked up, and I wasn’t at the game. Uh-huh. And I was too chicken shit- Yeah. to go try out. That’s wild. Isn’t that wild? And it was like- Well, I mean-this fear I had as a kid, where it makes me so mad, ’cause I- Hmm. was the best player. Yeah. But I didn’t, didn’t wanna fail. Mm-hmm. You know? That’s, that’s a, that’s an amazing thing, when you see someone who is so driven, who’s done so much. And, and, uh, you know, the little insights into their life of their failures. And that’s kinda what this podcast is about anyways, is like, hey man, everyone’s life changes on a whim, you know? Like, a decision I decided to make, or a decision I decided not to make- Right. you know? Like, did fear get in my way or, or did I just punch that, or kick that door down, right? And so there’s, I’m sure, a lot, a lot more parts of this story that you’re gonna tell in the next hour and a half that are gonna be, hey, look, I learned from that and I kicked this door down. But you still live with that one, I can feel. Right. Yeah. Yeah, man. I mean, you learn as you go. Mm-hmm. You know? But I think I was always scared, I thought, of fear. Mm-hmm. I wasn’t scared of fear. I was scared of judgment. Okay. I was scared of people watching me fail. Hmm. Wasn’t scared of failing. Yeah. Right? And I think a lot of people live in that space too. It’s like, if I went to Bali, and I failed, and nobody knew who I was- Mm-hmm. would I really care? Yeah. No, I really wouldn’t. Right. But I don’t wanna disappoint my family, I don’t wanna disappoint my friends. And so, as a kid, I just didn’t wanna disappoint anyone, ’cause I justI was always the happy, run-around kid. I didn’t wanna make anybody feel like, you know, I wasn’t that person. Mm-hmm. When you say, “A happy, run-around kid,” is that, uh, for a purpose? Were you, um, trying to be the happy kid? Or it just naturally came to you? When I was a kid, I wasn’t really close to my grandparents, but I’ll never forget this. My grandparents called me Smiley. Mm-hmm. You know? I’m always just been that uppity, smiley, goofy kid. Mm-hmm. Um, with no care in the world. Mm-hmm. And that’s kinda how I was just, that’s just who I was. Mm-hmm. I was always positive. So, I don’t know. I don’t know really where it came from. But like, you look at both my parents, they’re both goofballs. Yeah, yeah. That’s cool. So you went through that. After, after you didn’t make the soccer team, you pushed on into, what? Into high school? Were you in high school at this time? Yeah, no, I was in, I was in middle school, right? Okay. So you go through middle school. Mm-hmm. Grew up playing quarterback. Yeah. Didn’t even pick up a basketball, like I said. Okay. And then I got into middle school, made A team. Okay. Made A team. 7th to 8th grade year, football, basketball. Went to linebacker. Mm-hmm. Outside linebacker. Mm-hmm. You know, I did okay in, in, you know, 8th grade. But like I said, I have a July birthday. Hmm. So I had to play up. Yeah. So when I played select sports, there’s a difference between a sixth grader playing an 8th grader-in football than basketball. Yeah, sure. Yeah. Like, there’re some full-grown men in there in 8th grade that- Yeah. you can seriously get hurt. Yeah. Like, I’ve been in that position. So when I played football, I was very timid. Mm-hmm. I was good at what I did. Mm-hmm. But I used to play quarterback, so I was always the guy. Mm-hmm. So when I had to shift down into just playing a role, it was kinda weird for me. Yeah. And then basketball, like I said, just got super athletic with it. Mm-hmm. Um, and then rolling into, m- you know, high school- Yeah. back in my era, we had, you know, coaches that were one sport only coaches. Mm-hmm. You go play other sports, they get pissy at you. That was, that was mine. And it’s, it’s frustrating now. I look back and I’m like, “Screw all y’all. “Yeah. You know? Like, let kids be kids. If they wanna go do something, don’t twist their arm becauseOr, or the other side is like, I’m gonna go spend time with my family, and y’all are gonna literally make me run 47 suicides? Yeah. it shouldn’t be like that. Yeah. You’re in high school sports. Mm-hmm. You know? Like, I, I used to fish with my dad e- myI was in middle school. Mm-hmm. And, uh, teacher would call me out of class and say, “Hey, your grandpa’s here to pick you up to go fishing. “Mm-hmm. was my dad. Oh, nice. Right? Yeah. So I used to go fishing with my dad at Lake Fork once a week. Like- Okay. deer, you’re deer hunting, fishing, and then- Mm-hmm. all of a sudden high school hit. was just trapped. Mm-hmm. So I stuck with basketball and, and I end up getting injured twice in basketball growing up, and then- What were the injuries? I went snowboarding. Mm-hmm. Snapped my collarbone in half. Mm-hmm. And then, uh, forget what else happened. I broke a rib or something, I don’t remember what it was. Mm-hmm. ButAnd then I made the, you know, varsity team as, as a sophomore. Mm-hmm. Um, didn’t play as much, but my junior year I played a lot, and then my senior year went and played football. Mm-hmm. Which wasn’t too happy. Um, and at the time, all this is going on my junior here, junior year is when my, my life flipped upside down. Okay. So, you know, having this perfect life and then waking up and your whole world flips upside down, how do you respond? Well, explain what flipping upside down means. You know, you go through life as a kid with no worries, or you go through a kid with just worries. Mm-hmm. You know, there’s different worlds, different boats, different shoes. Everybody’s walked a different path or- Mm-hmm. traveled a different way. For me, my life was easy ’cause my parents went through so much pain. I’ll never put my kids through that. Mm-hmm. Um, but, you know, my junior year I wake up and can’t find my mom. And I’m like waking up, I’m so confused. I’m like, “What? Where, where’s my mom? “My mom used to wake up, scratch my head, make me breakfast, all these things. So I get out of bed, I miss my alarm to go to school. You know, I’m driving at this point, so I, I walk around this whole house. Dude, we had a 10,000 square foot house. Mm-hmm. People don’t understand this term very well, but there’s a difference between a house and a home. Mm-hmm. When, when you really know what that means is when life changes. Mm-hmm. And when you run around this house, you know, looking for your mom, just like a little boy looks for their mom, like, I don’t know those challenges yet. So I run through this house, I go upstairs, can’t find my mom, and I’m like, “Where in the heck is my mom? “garage. Why don’t I just check and see if the car’s there? “So I sprint down to the car, her garage, open it up, no car. pick up my iPhone, my first generation iPhone with a steel back. Mm-hmm. Called my mom twice, no answer. Didn’t hear from my mom for two and a half years. What do you do? Mm-hmm. right? In my mind, the strong way to do, my dad’s rough tough, man. Like, my whole life c- my dad’s quote was, “Play with the rough, you gotta be tough. You wanna be tough, play with the rough. “never forget it. Mm-hmm. And so for me, I went through high school pretending life’s good. I’m the happy guy, I’m the sport guy, I’m the funny guy. And I had to bottle all that in for years. Mm-hmm. And so, you know, going through high school, going through sports, my coach was such an asshole that finally I exploded on him. Mm-hmm. I’m like, “Dude, I can’t, I can’t, I can’t live like this. “Finally I broke down to him and, you know, life changed a little bit, but then when I went and played football my senior year, ended up being the best decision for me. Mm-hmm. I loved football. Um, the brotherhood was amazing. Mm-hmm. And, uh, went back to basketball. Had extremely bad knee problems and didn’tI didn’t get to play basketball my senior year. I heard you, uhWell, 2, 2 parts on the basketball really quickly. Um, I heard you could dunk decently. Yeah. The thing is, is I likeI, once I graduated and myIt’s called Osgood-Schlatter. I have crazy knee- Yep, I had it. Crazy knee pain, but, um- Yeah. once I graduated I joined a rec league and everybody was like, “Where in the heck did you play college basketball? “Yeah. I’m like, “Dude, I didn’t get to play senior basketball. “Like, I didn’t get to play ’cause my knees were so bad. Yeah. Um, yeah, I can fly for a white guy. Still, still got it? Still got it. Dunked the other day actually- Good. even though my feet are all jacked up, but- The funnest part about it is going to a pickup league or- Yeah. pickup game. Mm-hmm. You get picked 10th, you know? White boy. Yeah. Whatever. Yep. And then I’d jump over these guys to get a rebound, and they’re like, “Holy shit. “Yeah. Like, “You won’t, you don’t wanna pass me the ball? “Yeah. “I’ll go get the ball- Yep. off the backboard and then you’ll respect me. “Like, that’s how it always happens. It’s so funny. Yeah. That’s awesome. Yeah, no, it’s fun playing all those pickup games andI mean, they got them all over the place where there’s like pro, pro, pro players walking in ou- out the, off the street, you know, and stepping in there. It’s pretty crazy. It’s wild. Yeah,Pretty good. Did you play basketball? I had a best friend who was, uh, all everything. And I kind of, same thing as you, is like, he was Texas Tech MVP every year and, you know, it was just like, I thought I was terrible at it. I wasI’ve beat him one time in my life, you know, and soBut I realized later on I could beat a lot of other people, just not not him. And so, uh, I, I played a lot, you know, as, uh, not, not, um, uh, not in a team aspect of it, but we played a lot of pickup games and- Right. a bunch of my buddies and I got, you know, pretty good. And so we started playing like, uh, you know, the big 3 tournaments and, and a lot of like, uh, the sponsored tournament leagues and things- Yeah, yeah. And so we got pretty good. I was, I played with, um, some guys who were, again, ex-pros, you know, that were walking into some gy- You know the gyms you walk into and everybody’s stacked? Everybody’s a player, somebody’s been doing something or whatever. And so I was kind of the guy that everybody was like picking last as well, right? And so- Give him the, give him the rock though. But it was, it was amazing because, you know, you’d throw, you’d throw me in there and I hadMy, my game was different than my body, right? And so the point guards always wanted to guard me, but had, I had post game, you know? And so they’d come out there, they’d put the little guy on me and everybody that w- after that found out that I could play, they’d pick me knowing that they were gonna put a little guy on me and I would dominate ’em. Yeah, you win. I win every single time. And so we all have our advantages of stuff, but, uh, no, I had a, I had an older friend that-or, uh, say my, my best friend growing up, was feeding him around the, on the, around the 3point line and he went like 7 for ten around the 3point line. I was like, “Oh, that’s nice. “He goes, “All right, now hit me back. I’m going back the other way but going left-handed. “And he went ten for ten back the other way, and I was just like, “I justI’m not, not for this. Like, this is-” That’s unbelievable. That’s crazy. So,And you only played basketball? No, I played baseball. Oh, so baseball’s your sport? Yeah, baseball’s my sport. And now golf’s my sport, but, um- How are you in golf? I’veI was scratch for a long time. Uh, probably or 6 handicap now. Oh, wow. still get to play much? I know you got a bunch of businesses and- I got a client that is a-you got a studio. You got, you got people. You ain’t got much time, huh? Well, I got a client that’s, um, that’s, uh, uh, you know, they have XGOLF which is like a, a simulator, indoor simulator. Mm-hmm. I go there once a week and support their, uh, their, their initiatives and, and things that we’re putting out as well. But, um, as far as hitting it on the course, it’s like, 10, 12 times a year. Um, and so a lot of my buddies are still mad that I can go out there and can still put up a good number. Still smash. And, you know, uh- That’s annoying ’cause I, I truly think golf’s the hardest sport. Yeah. I agree with you. Yeah. Now, I know that’s a crazy thing to say- Yeah. ’cause I’ve played all the sports- Mm-hmm. but, you know, there’s a difference between relying on a team and then relying on the pressure of, “Oh my gosh, if I make-” Yeah. ” this putt, I make $100 1000000. “Yeah. This is 6 inches from the thing. Yeah. Yeah. Like, shaking the club. Or, “You know what? I have, you know, 300 people surrounding me, super quiet, hitting a driver. “Mm-hmm. Like, y- nobody’s been in that position. Yeah. Like, I guarantee you’re probably pretty good, but you put 300 – Yeah. people around you- Yeah. and then put, “Oh, you know what? We’re gonna put aWe’re gonna put 100 grand on this hole. “Yeah. That, I’ve never played for 100 grand. I have played with a lot of people around me before. Like, that’s, umAnd I’ve actually performed very well in those situations. And, and I even have some buddies who are better than me. Well, when I was even better, they were still better than me. But, um, and they used to ask all the time, how did I win? How did I come, how did I come out winning in those situations? They’re like, “Man, we would, we would beat you if we just went heads up on something, but it comes to a tournament or it comes to something with something on the line, you, you win every time. What is the deal? “And I had a conversation, and I said, “Let me ask you what you think when you get on the first box, you know? When you’re standing up there and you’re looking down the fairway, and you go to hit your shot, what are you thinking? “He’s like, “Oh, don’t go this,” or, “Don’t do that,” or whatever. And I’m like, “All right, man. Let’s just take a drone for a second, and let’s put that drone right above your head. And I just want you to take this visual just for a second. Look down the fairway, and what do you see? “And he’s like, “I see the obstacles that I have to stay away from. “I said, “Take that thing 100 feet up in the air. Now what do you see? “”Well, I see us standing on the tee box and I see the layout of the fairway. “”Take the thing another 200 feet up in the air. Now what do you see? “”Now I see some green and I see some whatever. “And I said, “Take that thing up again. “He goes, “Now I see our city and whatever. “And I’m like, “My point is no one cares that we’re out here playing golf. No one’s gonna remember this crap. “”No one’s gonna care who wins. We are nobody. We are ants on the ground. So if, if you’re putting pressure on it, you’re just putting it on yourself. “No one knows who won The Masters 5 years ago. No one. True. It’s the biggest tournament out there. No oneI go talk to half the golfers, good golfers, and ask them who won 5 years ago. Ask them last year. Ask them this year. And they’re probably not even gonna remember. But we build this pressure up on ourselves. We make it up. And to me, I just, I just want to see what I can do, you know? No, man. I think that’s a good way to just look at life in general. Yeah. It’s a bird eyes, bird’s eye view, you know? Yeah, man. Zoom out. The fishbowl. I call it the fishbowl effect. Yeah. Everybody looks through a straw. Why don’t you look at the fishbowl? Yeah. See it all. Yeah, no. I truly agree with, with that scenario. I think we, most of the pressure that is applied to us today is self-inflicted. It’s not what someone sees. There’s not all these eyeballs out there looking at you to see how you look or how you react or how special you are or waiting for you to fail. That’s bullcrap. That is stuff that we think ourselves. That’s us jumping into someone else’s mind and thinking about what they’re thinking about us or how are they doing at it. Man, look, get over yourself. Yeah. You know? We’re not that special. At the end of the day, like, I get up. Like, what my grandpa taught me, you put your pants on one leg at a time just like everybody else. They’re not better than you and you’re not better than them, period, you know? So just do your thing and do the best that you can with your thing. And if you wanna put added pressure on yourself, cool, because I’m just gonna keep coasting over here doing my thing and keep churning away because I don’t have that added pressure to, to knock me down or to slow my pace. Right. Right? That’s, that’s where I’m at with it. at with it. For me, pressure’s an interesting thing. And IMy actual editor, Jace, freaking unbelievable. He’s 20, 21, or 20 years old. And he said this to me, and I was like, I’ll never forget it, ever. He says, “There’s 2 kinds of pressure. 1, busted pipe, or pressure makes diamonds. “And I started thinking about it some more, and I’m like, “I’m an extremely good procrastinator. “Mm-hmm. I do good in pressure. Mm-hmm. I get things solved so quickly- Yeah. because I haveIt gives me that edge- Mm-hmm. with pressure. Yeah. You know? It’s weird. I don’t know if you’re like that, where you’re like, “Man, I gotta figure outOh, you know what? I need a studio. Cool. What am I gonna do? I’m gonna find-” Mm-hmm. ” a thousand studios in 30 seconds. “Yeah. Like, that’s how my brain operates. Mm-hmm. Versus, “Hey, Weston, you have a week to find a studio. “Like, my brain doesn’t do that. So I think, like, when it comes to pressure, I think what you’re saying is a great thing, is let the pressure go. Yeah. Everything else is in your head. It doesn’t really matter. Right. You know? The end of the day, like, no one’s gonna re- remember it in 100 years. Tomorrow. Get out there and do what you’re gonna do. Yeah. Um, you know, I have been having this conversation a lot with people. How much, how many Instagram followers do you have? 10,000. You wake up tomorrow with 100,000. Mm-hmm. What do you do differently? 0. Would you? 0. 0 differently. And let me tell you why I’m doing it differently. I don’t, I don’t know that those people even care what I’m doing now. Right? It should not change my outlook on myself. Now, if I use that as a money generator, or if I’m using that as a business outlook, or platform, well, okay, now I have more stock to start to put into things. Right? I have more opportunities to sell something. But how does, how do I, how does it reflect how people see me, or how does it change me? Does it boost me up? No. Doesn’t boost me up. I guess what- I’m not better because of it. Yeah, yeah. I guess what I’m saying is, like, what do you do differently? Like, you have your own business. Mm-hmm. You got amazing guys. You got the painting company, artist company, creation company, whatever you- I don’t even know exactly what you call it, besides Batom’s. But, you wake up tomorrow with 100,000 followers. Your brain automatically shifts differently. Mm-hmm. Not on your ego. Mm-hmm. And not on like, “Oh, I gotta do something different with who I am. “Yeah. Your brain shifts into this next phase of going, “Wait a minute. I need to put content out. “Mm-hmm. “I need to put my stuff online. “Yeah. “I need to reach out to some more connections. “Your, your body transitions differently- Mm-hmm. with that kind of pressure. Mm-hmm. Right? Now, I want you to think about this on another face. Okay. Now jump it to a million. What do you do differently? Mm-hmm. I’m asking you. Well, again, uh, I think I’mI, I, I see what you’re putting down. I, I don’t necessarily know that I’d, I’d take it from that approach. I don’t feel the pressure for that. I can promise you that I put more pressure on myself to succeed than anyone that’s ever looked at me and said, “What has he given me? What is next? What’s he gonna keep up with? “Look, my mind is on, if I am able to create something I’ve never created before, can I do that? Can I beat my last time? Can I beat my last thing? Can I be better? Am I growing? That’s the pressure I put on myself. Am I working hard enough? I had a friend of mine that died when I was 35 years old. He was the most healthy person. Out of the blue, random thing, he died. It broke me. And it broke me because I never knew- Orlife was so short. Or it built you. Or it built me. Uh, uh, 100%. It sent me into overdrive, is what it did. Because I never knew life was so short. Like, I thought, “You can control some of the aspects. “You know, make your way, walk your walk, do your thing, and do whatever, and you’re gonna survive longer. And I’llAnd hey, man, I’m gonna be 82 when I85, I’m gonna be old and I die. Maybe not. But it made me think this. What am I doing to say something? What am I doing to leave a mark on this earth? What am I doing to communicate to people how I f- how I feel in my heart so I can look at you and say what it is that I’m feeling, and we, we make a true connection? Like, like I said, when we talked the first time, that’s a true connection, man. It was super cool to talk to you guys, hear what was on your heart, and it was honest. It wasn’t shallow. It wasn’t some surface conversation. It was real. And I wasI love that. I got all the time in the world for stuff like that. don’t got time for people to say, “How you doing? “And they go, “Great. “And they’re doing terrible. I don’t have it, you know? Well, you know how I think about that. Yeah. But that’s kind of where I’m going with this. Like, I’m, I understand where you’re going with, as far as, like, I have more, there’s more opportunity for me to succeed, because I have from 10,000 to a million. Okay, now there’s more avenues for, for growth. Like, I get that. I need to put stuff out to make sure I’m capitalizing at the moment that, while that stuff’s there. I get that totally. But you as a human- Stays the same. stays the same. Yeah. And that’s, that’s kind of where I’m trying to con- help people in the social media realm, is like, what do you really want to do? Mm-hmm. You know? And then whenYou have to almost train your mind to think you’re already there. Yeah. Because if you’re waking upI’ll give you an example, but you’re a little different than most people, right? Mm-hmm. People are scared to post. Mm-hmm. People are scared to go chase an adventure- Yeah. or chase a g- dream, right? But what if you had it? Mm-hmm. Then you would do all these different things to get it. Yeah. And so, there’s a phase of like, “Okay, I’m not posting, ’cause I’m scared of judgment, I’m scared of pressure, I’m scared of fear on social media. “Yep. But if you had 100,000 followers, your brain would go, “Whoa, whoa, whoa. Get more content out. “Yeah. “You need to sell your business. You need to do what you’re doing. “Yeah. Yep. You gotta shift your mind to get there first. Yep. Then you think about a million. Mm-hmm. “Well, now I gotta build a team. “Mm-hmm. “I gotta build other people up around to make this thing function to help others. “Keep bandwidth, yeah. You know what I mean? Like, you can’t just scale everything like that- Yeah. and not scale the people around you. Yeah. And so I think it’s a good way to look at it, is like, if you expect you’re gonna go somewhere, start doing the things that you need to do to get there. Mm-hmm. Yeah. No 100%. Like, um, yeah, I, I don’t know that I’mI don’t want to say I’m unique or different or whatever. I think that’s- Hey, bud, I’ll say it for you. Uh, I’ve always tried to stay humble in my situation with the things that I have, period. Like, lucky to have what I have. Lucky to have the brain that I’ve been given, to think the way that it thinks. I didn’t make that. I didn’t create that. That was a gift,So do the best with what you got, while you got it, you know? So at the end of the day, like, I really do expect myself to succeed. I expect myself to win because I apply myself. Because I get out there and I, I promise you, there are people that are better at everything than me. There are people that are better than art, they’re better at thinking, they’re smarter, their concept and theory and all this other stuff, there’s people that are out there that are better. Hands down. I challenge you to find someone who works harder than I work. I tax myself to the limit. And I put myself in buckets to make sure that I take care of everybody in their section: family, kids, work, art, business, all that stuff. And I compartmentalize to make sure that you get your amount of time every time, but I am tapped. Like- You’re intentional. 100%. But that’s part of your gift. Yeah. Right? Like, you have, you have multiple gifts. You know, you have the art of creation that people can’t think of necessarily. Yeah. Or you’re an extreme innovator- Yeah. where you’re able to see something and go, wait a minute, I can make this cooler. Like, I’ve seen it in- Yeah. 10 different ways. Yeah. When you wear shoes, when you do your art, when you show up at the, you know, the studio in Dallas. Mm-hmm. Like, you see different sections of different people and then you see like y- your brain. Mm-hmm. You see the design aspect of doing things, like, oh, I’m gonna line the floor up with the shot when you stand right here to see this whole different 3D effect that you would never know unless I told you. Yeah. Your brain thinks a little different. But the cool thing is, is you’re able to help people unlock- Mm-hmm. their brain and their gifts. Mm-hmm. That’s what you’re great at, from what I’ve got to pick up, is you’re not making you better, you’re making things around you better. Oh, thanks man. Right? It’s like almost the gardener effect. It’s like- Mm-hmm. the gardener’s job is not to control the flower, it’s to protect everything from it. Right. And when you really get to g- be around people that actually give a shit- Mm-hmm. and watch out for you and look for you and care about the priorities. Mm-hmm. Yeah. Right? And what’s important to you, family, friends. The things you just said about the buckets. Mm-hmm. Those things are what’s lost. Mm-hmm. What’s important to people today? Ain’t that. Yeah. You know what I mean? Yeah. It’s ego. Yeah. It’s me, it’s not we. So I think that’s kind of is just, uh, getting the right values and intentional of what’s important to someone. Mm-hmm. To me, bro, that’s where I think growth is. Yeah. It’s like me, if you mean you think the same, that means me and you are rowing the boat at the same speed- Right. to get to the island- Right. versus previously I would get in the boat and row with somebody that’s going 60%- Right. and now we’re doing a big circle. Right. Yeah. It’s a- it’s, it’s t- it’s draining. Yes, it is. When you’re str- when you’re sprinting towards something, but if the values and the morals don’t align- Mm-hmm. you ain’t gonna get there. Yeah. I heard this. I went to a, and I’m gonna stop making this about me because this is a interview for you. But I want you- Hold on. I want to stop you. What do I love to do? Say it again. What do I love to do? You love to talk to people, that’s for sure. You love to cultivate. I, I, you know, even going over to your place and hearing the motivational stuff that you guys have done over there, you connect people and you, uh, you really, you really inspire a, a lot of people, honestly, and well beyond your years. You know? That’s why I was excited to have you on here, but, um, I don’t know if that’s the answer you’re looking for, but that’s, that’s what I see when I see you. What I love, brother, when I have 24 hours in my life, is people. Yeah. Purpose. Mm-hmm. Passion. Those are the things that pop in my head. Mm-hmm. When I get to around, be around people that are passionate. But the thing that I have a gift in is pulling things out of people that they might not be able to pull out themself. Mm-hmm. Which is also one of your gifts. Yep. Which is why you’re able to sit across from somebody- Mm-hmm. and pull all this stuff out and get a really good podcast. Mm-hmm. Yeah. But for me, I also believe, and the people that are listening to this, they need a Brandon. Mm-hmm. So if, if someone over here is not asking these questions to, to hear your heart, hear your mind, hear your struggle, ’cause those things have helped me- Yeah. I wanna ask those questions in return- Yeah. because I know how valuable it is. That’s why I like going back and forth- Yeah, that’s cool. I feel like that’s the value. I appreciate that. I can sit over here and talk about me all day. Mm-hmm. That ain’t valuable. I want to be able to connect with someone and relate with someone, and then let people hear that side of it. Because how many people know your story? Yeah. How many people know the real you? Yeah. If you’re asking everybody else questions- Mm. how do they know you? Great point. Uh, no, I, I appreciate that insight. And, um, you know, I understand it. Appreciate it. Um, we’ll see. We’ll see. We’ll, I’ll try, I’ll try to pull out more of it as, as I go. But, um, but anyways, like, I mean, you know, the really cool thing is, is that, you know, you guys have gone through some growth and, and a lot of the, you know, building your business. And getting to that point is kinda where I want to take this next part of that, is like, you know, you went through the football. You went through, uh, sports and, and the love for that, and the passion, and pouring yourself into that. So if your mom disappeared, you said it turned your life upside down, but it’s something you didn’t really talk about. And then you quickly went back to sports again. Yeah. You know? I’d like to spend a couple minutes if that’s okay. Of course. How did that make you as a human being feel at that point? Like, where were you at mentally? Human beings being human. You do the best with what you got in survival mode. Mm-hmm. You gotta give people grace, because they think they’re doing the best thing they can. Mm-hmm. Is that what you think now or that’s what you thought then? That’s the forgiveness. I had to forgive my mom- Yep. and to accept that it’s okay. Mm-hmm. And I- How long did that take? 9 years. There was a lot of things in between. You know, you, when you go through a, a trauma, or you go through a struggle, or you go through an abandonment, or you go through a fear of rejection, you gotta learn why. Mm-hmm. And sometimes those answers don’t come. Mm-hmm. And you gotta just keep going, you know. Like, my dad has a bunch of stuff that’s happened to him that he’ll never have the answer to. But he’s gotta forgive. So for me, going through that chapter of my life as a kid, you don’t know what you don’t know. Mm-hmm. All I knew is that I had to be tough. All I had and knew that I had to do was just hold it all in, because that’s strong. Mm-hmm. The weakest man is the guy that can’t control his emotions. Mm-hmm. And I learned that the hard way. Mm-hmm. And now, that’s, that’s my biggest walking testimonial, is going, “Hey, can I do this? “And being tested in the furnace, going all my triggers, all my traumas right now in the situation, “How do I handle it? “Mm-hmm. Is being vulnerable, is it able to communicate, or do I just shut down and just keep moving- Mm-hmm. and be Mr. Strong Denzel Washington? Yeah. No. The strong man in the room controls his anger, controls his emotions, and loves on people. Mm-hmm. And that’s what I want to walk into. Right. So as a kid, it taught me to go through the struggle, use it as purpose, and, you know, as I have to deal with my mom’s situation, I gotta deal with my dad’s situation. Mm-hmm. 25 years of marriage is an intenseSo I’m going through school acting like everything’s good. I’m, I’m literally pushing all this down. Well, you know what happens when you push stuff down? It comes up. And after I went through life, and I didn’t go to college, to figure it the fuck out- Mm. excuse my language, but that’s, that’s the hard truth of life. Mm-hmm. Right? You, it’s a breaking point for God’s building point. Mm-hmm. I call them furnaces. So I went through a furnace in a situation where abandoning my mom, Dad is mad at the world. Who’s he take it out on? Me. Mm-hmm. And I don’t know anything else. I don’t know anything different. And then all of a sudden, Dad kicks me out of the apartment. I move in with Chris. Chris and his mom take me in. And then I hit my furnace. And I don’t know how many furnaces people have been in or listening to this too, or how many you’ve been in, but I saw God one day. And He let me crash and burn. He told me, “This is where you’re at. Back’s against the corner. “I remember hysterically crying, hysterically bawling, empty as you can imagine, lonely kid, 18 years old. “What am I gonna do? “And I remember sh- literally shutting down and shaking down. Walls got in. I f- I’ve, I stumbled, I cried. I fell back into a wall and just slid down. And when you slide down and you sit there and you cry for 15 minutes, 30 minutes, and then you realize no one’s coming to fucking get you, that’s the day that I became a man. That’s the day I said, “Never again. “never be in this position. “And that’s when the mental health kicked in of going, “I’m gonna get up and I’m gonna make something happen of my life, and I refuse to rely on others to do it. “Mm-hmm. That’s why I’m driven. Mm-hmm. That’s the greatest lesson I ever learned, was my parents’ divorce. my best testimonial- Mm-hmm. walking through that. That’s a pretty amazing story, to be quite honest, to see. I mean, you and I have had some conversations, but that’s pretty, that’s a pretty, um, self-reflective moment for a kid that’s 18 years old to have to go through something like that and then- Get to go through something like that. The reason I went through it, and this is everyone else’s story as well-I don’t compare my story to David Goggins. But what I do do is realize that I, it’s my purpose, it’s my pain going, “You know what? “why did this happen to me? It’s to help other people. Mm-hmm. And when you really tap into your pain and go, “You know what? I’m gonna help someone down the line,” 6 years later, 8 years later, 9 years later, everything I went through was worth it. I don’t ever wanna go in a position realizing all that pain I went through was for nothing. I want it to be for everything. Mm-hmm. What I get to go through was, uhYou shook me there for a second. We all, we all say stuff in our lives and our stories and everything that we go through, right? We, we all got a story to tell you why something happened or how it was unfortunate or, or whatever. But if you take the side of, “I got to go through this. This thing made me stronger. It made me, uh, forged, you know-” Mm-hmm. Furnace. ” for, for this purpose,” right? Uh, it’s a great outlook, because that means, like, all you did was bolt on armor. Mm-hmm. You know, made you better, made you, made you bigger, better, stronger, you know, by going through that. But a lot of times we don’t see it that way. You know, we focus on, “Why me? “Or, you hear all these people all the time, like, “If there is a God out there, why did they let this happen? “You know? Um, your perspective there is, “Because I need to do something for somebody else down the road, and I needed to learn this lesson, or I needed to feel this, or I needed to understand this, or”You know, myLike I said, my, my good friend passing away, you know, changed me. Changed me. know? Made you need to be changed. Yeah, 100%. But- I saw something today. And I’m not saying I was the reason for that, but it was one of the things that came out of it, you know? Well, and it helps you be better with people and different things. Like I s- I read something today is, “A flood is designed to remove everything except for the things that need to remain. “And it shook me, dude. Because when you go through that storm, it’s designed to wash it all away, except for what’s supposed to be there. Get you back to the bare minimum. Sometimes we pray for things and don’t realize that they’re removals. Mm-hmm. And those are hard. “God, help me. “Oh, there went your relationship. “God, help me. “There went my business. “God, help me. “Negative bank account. Then you look 3 years, 5 years, ten years later, and it’s, that’s the moment that built me. Hmm. Those are things that I look for in life. Those are things I look for in people, because I already know, real recognizes real, that you’ve had these stories, which is why you’re so kind to people. The billionaires, the millionaires, the people that I’ve met that are truly genuine people have those stories. Mm-hmm. Treat everyone the same. Mm-hmm. Always open. Nothing goes up. Nothing goes down. Because they’ve gone through the storm. Yeah. And when you think about the forge or the furnace inside of what myWhen I speak, I talk about the sword. Mm-hmm. It gets thrown in the furnace, gets heated up, it gets expanded, it goes back out. It gets beaten, and beaten, and beaten, and beaten to get shaped. Mm-hmm. Goes back in, gets heated up again, comes back out. It gets beaten, and beaten, and beaten again. But what does it create? Strength. A sword- Mm-hmm. go through what it’s supposed to go through. Mm-hmm. And so it’s like, what I’ve figured out in my life is, I call it the furnace, the identity, and the happiness. You throw a piece of block steel in a furnace, that creates a shape to get refined, to get defined. Mm-hmm. That now creates a sword, which the sword ends up becoming an identity. Then you build the armor around your body because you’ve now gone through these struggles, realized, “I can do a lot of things. “Mm-hmm. This new identity appears. Well, now you have this armor built on you that, when stuff comes at it, it just bounces off. Yeah. ‘Cause you already went through the first furnace. Mm-hmm. Then you go back, that, “Wow, I’m proud of myself. I did this. “So you have this identity shift, which creates the happiness, because you truly figured out who you are. Right. You’re not living for someone else. Right. You’re not pretending to be anybody else anymore. And so I call it the cycle of life, where you go through these furnaces, you go to identity, and you go to happiness. And what I’ve tried to figure out how to do, for me personally, is walk the line of constant happiness. Mm-hmm. Sounds insane. Mm-hmm. But now I’ve rewired my brain. Even when I’m in the furnace, to be grateful, opportunity and joy. Those 3 things make me happy because I know it’s gonna come out of it. Mm-hmm. So when you’re going through this shit, you’re going through the storm, storm’s not gonna be there forever. Yeah. And the sun’s gonna come out. Yeah. But being grateful for the opportunity or growth while you’re in pain has changed my life. Yeah. Yeah. That’s pretty amazing. I love the outlook on that, to be quite honest. Um, pretty cool. Feel like you need to make a, a life painting with- Yeah. furnace, identity, and happiness at some point. Yeah. That’s- Feel like you could do something cool with that. Yeah, 100%. I mean, that cycle’s real. Like I, I think, you know, part of the things that we story tell with is because we’ve been a sponge to other people and seen their struggles or our own struggles, or we’re empathetic for certain reasons. And, uh, talking about the journey is the thing thatYou know, part of this podcast is like, look, we’ve all fallen. We’ve all hit our face. We’ve all done this. This is encouragement for you to get out there and do it for yourself too, right? Right. There’s different people in this chair every single time that do XYZ, right? Right. Pair yourself up. Everyone’s gonna tell you how they were not good at something, or how they failed, or how they thought they were gonna be successful and sucked, you know? And it’s just not easy. Life is not easy. And if you expect it to be easy or something to be handed to you, or the government to take care of you, like it just doesn’t happen. That’s not what life is. That’s not how it happens. Find, listen to these people. They’re just telling you how to do it, you know? Extreme ownership, right? Mm-hmm. And, you know, running a business, that’s, that’s, that’s my “I, I, I fucked up. “Even though somebody else messed up, I will 100%- Own it. give me the tattoo gun, I’ll write that on my chest. You have to because you’re showing support. Even though you messed up, I’m still here. Yep. And that’s the grace I think that people need in life is like we expect things perfect, but the imperfections is what makes things perfect. Mm-hmm. Truly, right? And I, I look at you as a creative book. Like I really do. You got all these chapters, or you have multiple books. But I tell people this too often, is like you have bottoms on the front. Flip over the chip cover, right? Imagine just skipping chapter one, two, three, and all the way there, and then all of a sudden, you go to the last page and it says “The End”. Mm-hmm. Nobody wants to read the end of a book. Mm-hmm. They wanna read the storytelling that makes it all the way to the end of the book. So people that aren’t vulnerable enough to open their scars- Yeah. and put it out there, they can’t attach to it. Mm-hmm. if, if you just act like you’re good and I just read the end of your page of your book- Yeah. I don’t know you. Yeah, 100%. I know the cover of you. Yeah. So I think that’s something super important is you just gotta get those things out there and let people attract to it. Yeah. Yeah, 100%. No, I, I think there’s, there’s something to the, um, being receptive, you know, to, to people or having, hoping people are receptive to you. Um, again, I will say this. I am so driven on certain things I’ve become aloof to, uh, people who are not engaged for it. If you got, if you are interested, I’ve got all the time in the world for you. If you don’t feel that way, I, I, I’m cool with it, you being in your own world and I don’t, I don’t need you. Right. You know? That’s not a healthy place either. You know, I need to be looking out for anyone and everyone. Um- I think that’s hard though, right? Yeah. ‘Cause you’re, you’re, you have a lot going on, right? Yeah. There’s a question that, uh, something that popped in my head. You’re a very driven person, yes or no? Yeah, 100%. Why? I, uh, well, like I said, um, I think I’ve been given some things that, you know, I need to make sure that I’m taking care of. And again, I, I had life thrown in my face to see that, uh, it’s, it, it needs to ha- I need to be able to take advantage of the things I have because life is so short, and I have to leave something for my family and my kids to live with and give themI have to level them up or give them something that they can survive on. That’s my, that’s my goal in life is taking care of ’em. So your, your, your, your drive comes more from legacy- Mm-hmm. than anything? I would say so. Where does your drive come from pain? UhWhat wakes you up in the morning? What, like for me, like there’s a, there’s 2 sides of it for me, so. Yeah. 1, I wake up and think of my guys. Yeah. Right? The other thing that, that drives me is not being good enough. Yeah. What is yours? Uh, not having enough time left. I think time is a big thing. Time isThe sands in an hourglass, that visual goes through my mind all the time. Um, the legacy is huge and, hey man, being, being the little brother, you know, is has not always been the easiest place to be. Um, but you know what? At, at certain times, like, you know, I, I’ve tried to get to the point in my life, like you said, I’ve got to go through thing, I’ve gotten to go through things. You know, that’s aYou may have just said that, but that was pretty impactful on me when you said that a minute ago. Um, I don’t know. What drives me, uh, I think there’s, there’s a lot of ingredients in that, in that pot. Yeah, man, ’cause I mean, you can’t force drive from people. That’s one thing I’ve tried to figure out on myHow do I motivate? How do I inspire? But does that really work? Mm. Some people just have that next gear. You know, and then some people, they don’t want that. But for me, like I don’t wanna live forever, but I do wanna build something that does. Yeah. And for me, I think what that thing is, is helping people unlock-their greatest gift. Mm-hmm. Then, teaching them how to do it to other people. Yeah. Because that’s a legacy that I know will keep going. Mm-hmm. If, if, if y’all been together for 8 years, right? Mm-hmm. What does he say about you? Mm-hmm. Do you even know that question? Mm-hmm. Like, the impact or, you know, the things that he’s been able to learn, or help him identify his greatest- Mm-hmm. strengths. Right. Right? And then there’s gonna be another, um, August, right? There’s gonna be another August come in. Nah, there won’t be. No, no. There’s always a, there’s always, what I’ve learned, I’m probably a, a younger version of you. Yeah. There’s always another Chris. Yeah. In a way. Yeah, in a way. That now all this excitement of going, “Wait a minute, this is somebody that thinks like me, drives like me, does things like me. I’m gonna pour out all of my books-” Mm-hmm. ” and I wanna see this person turn into something-” Yeah. ” better than me. “100%. I see you that way. And I, and I hope- Yeah. I hope that, right? Mm-hmm. Like, you’re able to be somebody I can look up to. Mm-hmm. I don’t have a lot of people that I truly am like, “Damn. “And you know how I feel about that. Yeah, 100%. Like, don’t take advice from people you wouldn’t trade lives with. Yeah. How do you know that answer? You go ask them. You go walk with them. You see how they handle bad situations. Mm-hmm. And see how they move. that’s the real factor I’ve learned with all these famous people and- Mm-hmm. billionaires and millionaires. How do you really move? ‘Cause everybody can paint that beautiful picture over there. Mm-hmm. But what’d it look like before that? Mm-hmm. Yeah. No, I, I, that, that’s a, that’s a really, umYou got, you got some good ones today. I’ll give you that. I’ll give you that. Um, some thought-provoking comments that you’ve thrown out there today or br- Well, I mean, for me, man, how do I learn? Yeah. Right? When I watch you look at something, you look at it differently. Mm-hmm. What do you do? You question it. You look at it and you’re like, “This angle, this lighting, this color, the shape, ooh, I want it to pop out. Ooh, I wanna put resin in it. You know what? I’m gonna spray this spray paint at a layer-” Mm-hmm. ” of resin so you can see it go off. “Mm-hmm. So what are you doing in here? Mm-hmm. You’re questioning how it’s done before, and you’re just questioning it. Mm-hmm. That’s how I learn. Yeah. And so, for me, yeah, you can tell X person to go do this, this, this, and this, and some people need it. Yeah. Some people need that question for them to identify the answer and then truly believe it. Like when your buddy taught you how to spray paint. Yeah. Go spray paint. Mm-hmm. And then you got this power of belief and BADMS is here. Mm-hmm. Yeah. Pretty freaking cool. It is, it is amazing. You know, it’s like people give you a tool, they give you something, they give you inspiration to go do something. Honestly, that’s the number one reason that why I’m doing this podcast is, like, I really hope that people are picking up something. Like, again, Tex, my good friend, threw a can in my hand and said, “That’s your spot. Get, get to working. “Mm-hmm. And I, you know, he said some words to me like, “I’ve seen the way you use a paintbrush. I’ve seen the way you do that. You easily will tackle this. “Okay. He believes in it. He’s seen what I can do, maybe I can. And so jumping into it. But I am a challenger. Like, that, by nature, I am a challenger. I will challenge. Just because you say something doesn’t mean I’m gonna believe it. I have to understand why you believe that. I need to under- I need to have a conversation with you. I need to really dig into it so you can give me more tidbits than just, “Go do that. “Right. Right? I mean, that’s just, that, to me, I wanna understand it, not just hear it. Well, you wanna make it better. Yeah, of course. I wanna b- break it, tear it down, build it back up. And that’s, that’s, that’s where I’ve learned personality traits. Mm-hmm. It’s like some people want that and some people don’t. Yeah. And it’s really trying to navigate, like, who wants to take no risk, no story? Yeah. Who wants to take the risk? Yeah. You know, you would’ve been an amazing general contractor in construction. Amazing. ‘Cause you would’ve been looking at the dirt, you would’ve looked at the building, you would’ve looked at the architect, you would’ve looked at all these different things and then you would’ve just gone up. Yeah. You would’ve been amazing at con- at construction, bro. Mm-hmm. Just so you know. I appreciate that. Um, well, so after you went through, uh, kind of the rebirth of you- Mm-hmm. at 18, what was the, what was the transition after you fell down in the room and you said, “Today I do”what? I stuck my hand out and God pulled me up. Never forget it. Who was g- who was there to get me? 2 were there to get me. Mm-hmm. Come on. You’re to your point. time to go. It’s time to grow. It’s time to basically die- Mm-hmm. to live. Yeah. And going from that day forward, I became obsessed with fitness. I be- I, I becameI wasn’t always the driven kid that you see now. Mm-hmm. But I’ll never forget the feeling of regret. And I don’t live in regret. But not taking the risk or the chance of becoming great- Mm-hmm. because I was scared. When you lose everything, what do you got to lose? Mm-hmm. And that was the day, when I walked out of the room, that was the mindset I had, is, “What do I got to lose? I have nothing. I have no money, I have no car, I don’t have a family. I don’t have a phone. “Mm-hmm. “What do I got to lose? “Mm-hmm. And when you really get underneath your safety blanket and feel that uncomfortability is where a lot of things happened for me. Mm-hmm. And so transitioning from that to, you know, working construction, not a good relationship with my dad, transitioning out of that, boom, camera fell in my hands. Mm-hmm. Life changed. Where was that? How d- how did it fall in your hands? I was always good with cameras. Okay. Like I, I grew up wakeboarding, action sports. Like, we’ve talked- Yeah. about this a bit. But I was always the creative guy that just wanted to take cool stuff. Yeah. I would pick it up without, like, “Mom, where’s the camera? Oh, the battery’s dead. “I would likeSomething I never even had to think about. It was just something I grabbed. Yeah. So I was always good. And then one of my best friends, Ewan Holden, spoke to him today. One of the- What up, Ewan? One of the best human beings. He’s been my older brother. Okay. Without Ewan, I don’t know where I would be. Okay. He’s like my Chris. Okay. But for me. Yeah. Um, pro soccer player, you know. He used to manage, operate 6 or 7 bars and restaurants at a time, bro. He was- Yeah. You talk about buckets. Greatest management I’ve ever seen in here. Mm-hmm. Um, taught me life, man. He really did. And he still does. It’s who I go to for advice. And, uh, said, “Hey, man. Got some, uh, photos I need done at this, this bar. “Mm-hmm. “I need some breakfast photos. “Was like, “I’ll be there. “Didn’t ask to get paid, nothing, you know. Took some photos. Terrible photos probably. Mm-hmm. I’ve been trying to find them, to be honest. This was my first photo shoot. Yeah. Paid photo shoot. Yeah. And he handed me a $150 check. Uh-huh. I got to eat the breakfast burrito. I was in the air conditioning for 2 hours. And you gotta think, man, I’ve been doing construction, dirt work, concrete. Yeah. I’d make 150 day, $150 total working 15 hours a day. Yeah. Mm-hmm. I was making $10 an hour- Mm-hmm. in the sun. So I had to learn real quick what life was- Yeah. how much money is. Mm-hmm. And I learned- Yeah. you don’tYeah. You’ll find any way to not do construction when you’re doing construction. Yeah. So finally I’m, like, scratching my head like this monkey, picking my nose. I’m like, “What is life? “I’m like, “I’m working so hard when I just took a couple photos out here for 3 or 4 hours, got to hang out with my friends. “I’m like, “I’m onto something here. “Yeah. So I went to the owner, I was like, “Hey, I wanna make a video for free. I’ll be here next weekend. Is that okay? “”Absolutely. “So I went and made a Halloween video, look back at it this still and I’m like, “Eh, it’s not bad. “My first video ever made. Yeah. And, uh, he’s like, “Can you be here every weekend? “I was like, “Absolutely. I’m here. “So I used to drive from r- basically Caddo, where we are now- Uh-huh. all the way to Fort Worth. Uh-huh. Friday and Saturday for 2 years. I’d get home at 4:00 AM every morning. Mm-hmm. I would teach myself how to edit on Sundays. Mm-hmm. Until finally I was like, “Dad, I’m making $24,000 a year doing this. “It’s what I was making with my dad. Mm-hmm. “I’m gonna do this. “Mm-hmm. And I would go work sometimes with my dad here and there. But I went full time. I was in the bar industry, nightlife. I don’t drink, which is ironic, but I had fun every time I was out ’cause of my friends. Mm-hmm. And, uh, you know, life changed and then I taught one of my best friends how to, how to do it and they fired me and hired him. It’s the greatest thing that ever happened to me. Yeah. Next day I went and got a huge job for, sports performance center in Frisco- Uh-huh. which is the Cowboy stadium. And, or facility. was making $150 a night doing photos at the nightclub. Mm-hmm. A night, okay, you know, 300 bucks, 400 bucks, $600 a week. It was okay, you know. But I was up late. I was, you know, whatever. I walk in, they’re like, “Hey, can you make some content for some professional athletes? “I’m like, “Yeah. My whole background is sports. Like, this is awesome. “Yeah. Remember being in there and Dak Prescott, Jason Witten walk in. I’m like,”This is awesome. “I’m like, “Can I go film them? “They’re like, “No, you gotta film these other guys. “Yeah. So I remember filming some of the USC guys and, you know, just a bunch of different athletes in there. And they’re like- Mm-hmm. “What do you wanna get paid? “I’m like, “I don’t know how to budget, dude. “Yeah. “I mean, dude, you don’tI have no idea. “Mm-hmm. And so I, like, forget what I threw out, but I, I, or how I did the conversation. I think I built a proposal or went asking people. Or she was like, “You know, we usually charge like $1,000 for our, our guy that normally did this. “And I’m likeI’m like, “Wait a minute. You, $1,000 to come out here for a day? “Mm-hmm. And she’s like, “Yeah. “I’ll be here every day. Dude, I’m like, “This, this is like week to week. “Right? I’m like, “$150 a, a, a night to like $1,000 a day. “Yeah. I’m like, “Shooting athletes? “Yeah. I’m like, “This is crazy. “Yeah. Started doing that. Was shooting one to 2 times a week. Mm-hmm. I’m like, “Six grand, ten grand, 12 grand. “I’m like, “What is going on? “Yeah. So then I got more confidence- Mm-hmm. and it just kept growing. And then my relationship skills and stuff like that just kinda kept elevating it. And then, you know, now we have a eight to ten person team. My best friend of all time, Chris Hinkley- Mm-hmm. which is gonna be on your podcast soon. The goat of goats, man. Yeah. He is the most loyal, you know, amazing friend I’ve, you know, God threw in my life. Which is crazy, full circle, that’s the house I was in when God picked me up. Yeah. So, you know, seeing his life change and seeing his identity shift and him becoming him has been my greatest gift of life. Mm-hmm. Sounds really cheesy, but like- No, it’s awesome. seeing somebody live in depression for most of their life- Mm-hmm. to being happy is the coolest thing you can possibly be a part of. Mm-hmm. Um, and, you know, he’s the real sauce to the business. Mm-hmm. He’s the backend. He’s, we, weHe’s gonna say this in the podcast, but I’ll throw 50 darts at the wall and Chris will look at it like a super genius. Chris is AI. Chris is AI over there. His brain justYeah. Over here, and all of a sudden he’ll pick one dart- Uh-huh. and then he’ll make sure I see it all the time. He knows I’m gonna go. He knows I’m gonna sprint. Yeah. He knows I’m gonna be crazy. Let him go. Yeah. And then Chris just navigates. We call it train to the tracks. Uh-huh. And so, um- Train to the tracks. I’m the madman. Yeah. And Chris is, not the madman. “Let me get the train to the tracks. “A- and it’s worked amazing for us, man. And there’s just so much appreciation. And I throw him out in front of me a hundred times, you know. Y- a- and then what I mean by that is, like, I’m not the smartest guy in the room. Mm-hmm. I’m not gonna act like I am. I’m just so grateful for a friend. And people think it’s crazy to have friends in business. For me, I don’t have any other choice. Like, when you build a loyal with, loyalty to somebody that took you in and do these different things, like, I wouldn’t want it any other way. Yeah. Yep. No, I agree with that too. Yeah. It’s, uh, it’s a really special thing that you can get out there and start toI, I’m in my business, surround myself with people who are way smarter than me all the time. And that’s, that’s just, that’s the way it should be. You know, you, you never wanna put yourself as the smartest person in the room anyways. So, you, uhI know with me too, the same thing. There’s a creative chaos, you know, and, and I love to spit, spitball and generate ideas, and I’m pretty good at that, and I’m pretty good at being a people person. Uh, when it comes down to the other, you know, nuts and bolts of things, like, I have people that I lean on to think through those things a little better than I can. So, um- You still do a good job at that though. You’re pretty good at execution compared to me. I appreciate that. I gotYou got some years on me. I’m gonna have to, I’m gonna have to learn. Or I might be great at something- Yeah. versus be good at something. Be great at all of them. You know, I’ve, I’ve really tried to do that. And I love personality tests and different aspects of things, but I can’t read. Mm-hmm. And that sounds absolutely ridiculous, right? Mm-hmm. Like, I f- literally can’t read a book since 5th grade. Like, I just physically, mentally can’t. My brain will jump off and talk about 6 Flags and everything I just read didn’t even matter. I can’t comprehend it. And so it’s just like, man, figure out what works for you- Mm-hmm. and then find somebody that loves what you’re not so good at. Mm-hmm. And then put- That’s exactly right. Put the dream team together, right? Yeah. Like Steve Kerr. Yep. You know, I love the interview with Steve Kerr. He’s like, “You know, they looked at me and the, they looked at me, you know. Phil, coach, Coach Phil-” Yeah. you know, looked at me and was like, ‘You know, I know Michael wants to, uh, shot, but like, Steve Kerr, you’re really the guy that needs to take the shot,” you know? Have you seen the interview of him talking? Uh-uh. It’s so funny ’cause he’s got Scottie Pippen and Michael Jordan, ’cause Steve Kerr hit that one, like- Yeah. Uh-huh. winning shot. And he’s like, you know, guess I had to take the shot. You know, there wasn’t anybody else on the team that could do it, but me, you know, I had to take it. “And they’re laughing in the background. Uh-huh. And I’m like, “You gotta have the team. “Even though he hit that one shot- Mm-hmm. 100%. Yeah, I mean, it just takes a, a diverse group to make everything happen anyways. I don’t need a bunch of mes that think like me thatI already got that covered, you know. I need the, the other parts of me that are not out there, right? To, you know, get the whole gamut covered ’cause I don’t cover everything. But, um, I do strive to be great at all things. regardless of whether I am or not- Yeah. I strive to be. And I try to find something and pick it up and get better at it, and I find my weakness and, uh, focus on that until I get better at it. Um, those are the things that we start to pick up. I call them tools in the toolbox. Mm-hmm. You know? It’s like, stay in this lane for a little bit. Learn it. Understand it. You know? And now that’s why my company is a full service agency, is because I’ve got 28 years of- Problem-solving. problem-solving, you know? To get it done. So can we do that? 100% I’ve done that. 3 years doing that, 6 years doing that, 12 years doing that, 10 years doing that. I mean, I got, I got a l- you know, the laundry list is long, you know? But it comes with, you know, the gray hair that, that you have and the experience-that you have that goes with it too. Gray hair is wisdom, brother. That’s right. Those are wisdom highlights. I am not embarrassed- . of these bad boys. White standsW, white stands for wisdom, huh? Yeah, I’ll take it. I’ll take it. No, oh, oh, 100%. Like, I really believe that, uh, so many people get embarrassed of white hair or, or gray hair. Look, I got, I got my grays coming in on the side. I mean that’s just- Hey, brother, it’s in. Salt and pepper, baby. That’s where it is, baby. But, hey, guess what? You know what? I made it this long. I earned these suckers. And with these suckers came some, some learning, you know? You are not wrong. I’m getting ’em in my beard, man. I just shaved my beard off, but I had some, I had some rusty ones in there. Yeah, it’s all right, man. Lift those up. Man, hey- I know. you live long enough to get ’em. That’s the way it goes. Hey, man. I’ve ac- I’ve kind of accepted it at this point. So you put a camera in your hand, you started doing this, you started taking off, right? What were you doing to further your education inside of film? You know, filming was not really my strength. Okay. Um, well, yes and no. I’m very creative when I look at something. I think of how to do it different than everyone. Mm-hmm. That’s just how my brain works. Mm-hmm. Um, so these unique shots where people watch something and they’re like, “Whoa, this is different. “Yeah. I mean, I would be laying on the ground twisting my camera and they’re like, “What are you doing? “I’m like- Mm-hmm. ” spin the football in the air. “Yeah. And then what I would do is I would spin the football with the camera, and all of a sudden it created this, like, vortex effect. Yeah. And everybody at the company was like, “What? “They, they all talked in the room backwards- Yeah. back when we got done without me. They were like, “That was the weirdest shoot ever. “Saw the video and they all came back to me and were like- Loved it. we finally understand why you’re on the ground. “Mm-hmm. You know? But when it come to the video side of things, I would say I stepped out of the video as much as I did the relationships. Mm-hmm. And studied and sponged of how to become a business. I don’t even know, bro, at this point how to be a business. Mm-hmm. And what is a DBA? What is an LLC? Like- Mm-hmm. These are things I’m not taught. Yeah. You know? And, like, that is one thing that’s so confusing. ChatGBT is like, “Hey, how do I start a business? “Yeah. Okay. Now I can go study this stuff. But, like, when you go through that kinda stuff, it’s hard to, to do that. And the only way to do it is asking questions from people- Right. that are doing it. Right. So luckily, I had some amazing people in my life. John Lewis really took my business to the next level of like, “Hey, man, you can charge more money. “I’m like, “No, bro. Like, I feel funny. “It’s like, I thought in my head you could only make $6,000 to $8,000 a month. To be honest. Yeah. Like, uh, my dad does really well, but, like, I didn’t think in the video production. Like, people don’t make that kind of money as- Yeah. a freelancer. It’s just not a thing. Yeah. So, you know, and then we went on to big project and locked in an 8th, $11,000 project. And I’m like-this is crazy. “Uh-huh. He’s like, he’s like, “No, dude. This is a m- uh, daily spending for some of these people. “Yeah. Like, “It’s not a big deal. “I’m like- Yeah. “It is a big deal. “Yeah. “But I get your point. “Mm-hmm. Um, and then transition, second furnace hit. Yeah. All my camera stuff stolen. I’m killing it. Yeah. Crushing it, dude. COVID hits. Things get slower. I have about $12,000 in the bank account. You know, for me, that was awesome, ’cause I was a spender. I don’t know how to manage money. I was never taught how to manage money. COVID hits. 3 months go by. I spend all my savings. Call my dad. I’m like, “Dad, I don’t know what to do. “I haven’t called my dad since the day that, uh, that crisis situation. Never had to ask him for shit. How old were you now? 2009, 2019 was COVID? ’20. ’20. Uh, shit. I’m trying to think. I don’t know. 20, 26, 27? You graduated in ’12? Yeah. Yeah, 26, 27 was- Yeah. when my life really decided to move. Yep. And then right at that time I was on a TV show. So all this crazy shit happened, then COVID hit. So go on a TV show. What TV show is this? Love Island. So I go on, I go on that thinking it was gonna help my business. Really, people just thought I didn’t work after that. So I had to come back and rebuild my business. Then COVID hits. Um, I’m going through a terrible relationship. Toxic. Internet’s toxic. All that shit’s toxic. Then, like I said, COVID hit. I had to spend all my savings. All this stuff happens. Had to ask my dad, “Hey, dad, I don’t have money for rent. I don’t know what to do. “Like, “I, uh, I’ll work for you. “Like, “I’ll scrub your floors. “Like, “I don’t give a shit. “Like, “Whatever I gotta do to pay my rent. “He’s like, “Son “This is the first time my dad actually was, like, about shit like this. ‘Cause he’s always trying to, like, teach me through fear. “Son, I get it. “He’s like, “Shit happens. “My dad loaned me $2,100. I don’t know if I paid him back, to be honest, to this day. But right at that time, I had to ask my dad for money. I paid rent. All my stuff, all my camera stuff is stolen. No insurance. Didn’t know insurance was, bro. Yeah. 20, $20,000 gone on how I make my money. Mm-hmm. That’s where my next furnace became this next driven chapter of pressure. Mm-hmm. Procrastination. my rule when I get upset is be a- upset for 24 hours. Other than that, make a goal, accomplish the goal. Yeah. It’s that quick for me. I’m gonna make the same amount of money I lost. That month was where the clothing brand came in, Don’t Let Your Comfort Zone Kill You. Mm-hmm. I made $26,000 in one month with no camera. Wow. That’s crazy. What, tell me about the clothing brand. What was, what was that about? Like how did that come from? Well, that’s how it came to play. After all that happened and I found a way to do this through nonstop just hustle, hustle, hustle, grew the muscle. Yeah. Why am I not doing this every month? Mm-hmm. And then that’s when the clothing brand, Don’t Let Your Comfort Zone Kill You started. Mm-hmm. Man, I’ve been comfy. Mm-hmm. I don’t know what I’m about. I don’t know who I am until I’m uncomfortable, then I figure it out. Dang, I’m a, I’m a- Yeah. I’m a G. Yeah. Like I can grind. Mm-hmm. And so that’s where the clothing brand came up. Uh, if it’s not a brand, it’s a movement, man. And like we really want to put quotes on shirts. It’s a whole nother dynamic is like sh- it’s really what we wanna do. ‘Cause I like to look at the 3 greatest things that I love to do every day. I love connections, I love storytelling, I love being creative. Mm-hmm. So what we wanna do is tie clothing to videos of docuseries of impactful people along the way we’ve met. Mm-hmm. So like you have a quote, comes to mind right now that’s your favorite quote? UhCome on, come on, Badems. You’re on the spot. I’ve got, I mean, I’ve got one. It’s from my grandfather, though. It’s, uh, “You got, you got 2 ways to have the biggest building in town. One is to, uh, work as hard as you can to build your building up. The other one is to spend your time knocking everybody else’s building down. What kind of man are you? “Drop the mic, son. Yeah. Come on, Grandpa. That’s my favorite. I love that one. I love that. So like what we would do and the way we want to build the clothing brand is we take that quote, we put it on our shirts, and we do a collab. But what I wanna do do it on a totally different direction versus like a podcast. That’s cool. What I wanna do is do it on top of a building- Mm-hmm. with drone shot- Mm-hmm. with, you know, if we landed a helicopter on here. Now we’re sitting around the skyscraper on top of the roof at nighttime filming a docuseries of you, your grandpa’s story- Mm-hmm. to market the shirt. Mm-hmm. Now you have docuseries per shirt, which ties to a collection. Right. There’s 200 drops only where there are pieces. Right. You can’t get these. And that’s kind of the dynamics. Like we have one idea, it’s like, “Don’t set yourself on fire to keep someone else warm. “Yeah. What we wanna do is do it out in the ranch, dig a huge circle, put diesel and gunpowder in it- Mm-hmm. light it, and shoot this entire docuseries inside a circle of flames. Mm-hmm. That’s cool. Mm-hmm. Freaking cool, right? Yeah. Mm-hmm. And so each scene, we wanna build an intro around trying to figure out what the quote is- Mm-hmm. visually. And then all of a sudden, the quote comes out in the episode. Mm-hmm. Right? And then it transitions as their art pieces. Then what I wanna do is be able to have an audition where you can send in a self tape of your quote, your story. Yeah. And I’ve had this vision for years. Some kid sends a self tape in the hospital. We travel to the hospital. Mm-hmm. We get in bed with him, we make his dream happen with the- Mm-hmm. the idea he has. Put his quote on a shirt, do a fundraiser, pay- That’s good. all his medical bills. That’s sick. Yeah. That’s the real dream of the clothing brand. Yeah. Right? And there, and, and it goes even further than that. Um, but like I wanna give back through what I’m great at, which is video creation. Mm-hmm. And it’s for the right cause. And I know once funding and timing aligns, it’s gonna happen. Kinda long story short. Mm-hmm. But more long. Yeah. No, it’s, it’s really cool. I mean, having a, having a scope of where you wanna go. Like you’re, you’re a big idea, um, as a, as, as much as you are technicality. But I can tell you right now, like, you kinda sell yourself short on, on that part of it. You’re like, “Oh, I just do things different. I’m kinda doing whatever, what”I mean, you came in here and looked at my set earlier and you were running through stuff, you know, and, and talking about the things we need to do and what this needs to be said at, and all these other things. And it’s like, yeah, you’re not, you’re not just picking this up by the, you know, stuff that’s falling on the ground and you’re just like, “Oh, look at this shiny object right here. “It’s like you’re doing the research, like you’re, you’re figuring things out. Like where are you going to do this along the way? Because there’s a lot of people out there that are really trying to figure it out, and if you sell this as a, “I justI don’t know, man. It just, just happens,” that’s not true. I mean, you’ve either done this by failure- Right. and learned and gotten better that way. Or you went to somebody and they taught you how to do this. Right. Or you went to school at YouTube. I don’t know. Yeah. You know, for me,You know, I have a, a screenshot on my phone as my background is “God gave you this gift. “Mm-hmm. I’m not supposed to be understood by everyone. Mm-hmm. I’m supposed to be understand by me. Mm-hmm. This idea came for God to go- Mm-hmm. “Hey, do this. “Mm-hmm. “This is, this, this is what I want you to do. “And it’s, it’s so crystal clear for me. Mm-hmm. So then what does my brain do? It innovates. Mm-hmm. When I watch a car, I’m likeI look at things- Mm-hmm. and I’m like, “This would be cool if I did it this way. “Mm-hmm. Just like when I look at your paintings. I’m like, I get mind blown. Mm-hmm. Right? ‘Cause I know you could work on that thing 90 different times. And keep going on it- Yeah. until you’re like, “No. “”Put it up. “Yeah. That’s a lot of the issue with people is they think they have to perfect something- Mm-hmm. in order to put it out there. Yeah. In reality, I, I finish something 80% and keep going. Yeah. You know? And, can’t start if you don’t finish. Yeah. You know? And if you can’t get something done or put it out there, then you’re not gonna attract anything to it. Mm-hmm. So my brain works in this intricate way of tying things back together, you know, because now we have the production studio, we’ve got the podcast, we have the consulting, we have the production business, you know, we have all these different things. But theyI’m not looking for a exit. I’m not looking for a 4year plan. I’m not looking for an 8year plan. Mm-hmm. What I’m trying to design is one big bucket where there’s a bunch of different cups of the brand Xclusive- Yeah. and all of a sudden they start trickling down, and then all of a sudden all the water is in the bucket. So when one of these things hits, they all hit. Yeah. So my thing is unlocking this thing in 8 years where we have the compound facility, we have the lifestyle program- Mm-hmm. and then all of a sudden the clothing brand’s in there. Yeah. Podcast brand’s in there. You know, all the stuff we do is a lifestyle. It’s like we went earlier, like Xclusive Life, lifestyle, like, it’s the way we carry ourself on identifying your dream- Mm-hmm. and turning it into reality. That’s the mission statement. Helping people do that and live that life is what we wanna do. Tell me about the compound. So the compound, through the journey, through the crossroads, through the gravel roads, asking questions along the way to figure out if people were happy or not- Mm-hmm. was something I was obsessed with. I’m still obsessed with it. Mm-hmm. Why take all this vice if these people, 1, wouldn’t do it again, 2, aren’t happy? Mm-hmm. “Brandon, would you, would you do all this again? “Yes. Go ask that question to CEOs, to massive companies- Mm-hmm. da da da da da, and go on and on and on. Mm-hmm. They won’t give you that answer. A lot of them will say, “Fuck no. “Mm-hmm. Why? Not happy. Not happy. They sacrificed their life, they sacrificed their kids- Mm-hmm. they sacrificed their time to build this thing so people could see then that they built something. Yeah. Were they really doing it because they wanted to do it? Mm-hmm. Or were they really doing it because they wanted their ego stroked? Now, when we’ve done that in all the lanes of filming that we’ve done between the artists, the athletes, you know, famous people, I ask those questions and I get crazy results. And we’ve talked about this, but most of them, 99% of them aren’t happy people. Mm-hmm. I mean, some of the biggest people in the world are not happy people. Right. If that was the case, depression wouldn’t be very high in California and New York- Mm-hmm. but it’s the highest. Yeah,Which is the most famous people- Yeah. with the most money. Yeah. So identifying that fame or money makes you happy is a complete false statement. Mm-hmm. So for us, the compound is designed of what we really wanna do is help younger kids, uh, older men, younger women, whatever it is, help them identify their dream, turn it into reality. But we wanna build a program that works, focuses on your mental health, your physical health, and your entrepreneurial journey all in one place where you’re heard, seen, and provide, provide belief. Mm-hmm. There’s a lacking community of people checking in on each other, loving on each other, supporting each other. And then at the end of the day, like, comparison’s the thief of joy and social media is not helping that. Mm-hmm. So we wanna have a compound that has a full-blown gym and then what we’re gonna be is an incubator to help companies and brands grow- Yeah. where we have all these stations. We have a peptide company, stem cell company, you know, cold plunge, hot plunge, or hot, uh, hot tub, sauna, nail salon, hair salon, barber shop, ninja creamy station, restaurant. And what we do every 6 months is bring people in, depending on what their company is, bring them foot traffic as well as shoot their marketing content to scale their business. Mm-hmm. And then we take equity in it. So then there’s like a, “Come join our program. We’re gonna help you build your mental, your physical entrepreneurship. You get to use the facility, and we’re gonna help you grow your business. “Mm-hmm. And then you can scale and get out, and then the next person comes in. So that’s one phase of it. Phase 2 is a full-blown green screen podcast, audio, consulting room, huge facility. Cars can pull in. 60-foot LED screen, mastermind area, conference areas, all that kind of stuff. Mm-hmm. third part of the facility is gonna be Airbnb units. Mm-hmm. Okay? And so basically, companies, corporations, right? Example, your company, all your guys, “Hey, we’re gonna go to the compound today. “we’re gonna work on this, we’re gonna work on our physical, and you know what? We’re gonna structure some stuff on these big dry erase boards to really break down what we need the business to do and check in with each other. Mm-hmm. It’s kinda like, “Hey, let’s get away and escape and let’s get creative for a second. “Yeah, yeah. “Let’s get out of our normal. “Mm-hmm. “Let’s get out of our pattern. “So between companies, corporations, to creatives, to influencers, they can come down film their masterminds, their masterclasses, their content while working on their everything. Mm-hmm. Um, so that’s kind of the big dream and then also tie into that the Exclusive Studios is also gonna have the XP Threads manufacturing in there which, this is the coolest part. Mm. Chris’ mom was special needs for 30 years. Okay. So what we’re gonna do is hire special needs’Cause after 22 years old, there’s a big struggle of parents having to stop their life because they have to take care of their kids. Mm-hmm. There’s no programs, they’re not hiring, there’s not anything for special needs kids once they get to 22. Mm-hmm. A- and I’ve, I’ve shot companies like this. Yeah. So what we’re gonna do is, she’s already talked about it, she’s gonna, we’re gonna hire special needs and they’re gonna fulfill all of our clothing orders. Mm-hmm. Yeah, that’s cool. Isn’t that cool? I gotYeah, yeah. You b- you giving them something to do and give them a job and- And they’re, they’re great at it- Yeah. ’cause they really focus on one thing and so what we’re gonna do is have, you know, pictures of them and, “Hey, this was really-” Mm-hmm. ” made by so-and-so,” and build them up. Mm-hmm. You know, it’s something I think is gonna be super cool. That’s awesome. Um, what’s the- It’s a big dream. What’s theYeah, it is a big dream. I mean, what’s theWhere are you at in that scale now and where do you see before you’re able to kind of implement that fully? So right now we’re about to build an online course right now, um, between social media and stuff. Because I feel like no matter where we are and no matter what we’re doing, we’re walking the lifestyle we live. Me and Chris travel 20, 15 days a month and we still pretty, pretty physically in shape. Mm-hmm. So if anybody wants to have excuses of being tired and other things, you can’t really come to me or Chris- Mm-hmm. when we travel 20 days, sleep 4 hours a day, 5 hours sometimes, while operating a business, still going to the gym, still eating right, managing people. No excuses around here. Mm-hmm. Sorry. Yeah, 100%. But I would say a lot of people, and you know this as well, is like awesome in business, super unhealthy. Mm-hmm. Super unhealthy on here. Right? Or really mentally here but not financially there. Mm-hmm. So what we wanna do is just build the lane, so we’re gonna build an online program which we’re doing right now that’s designed on your mental health first. We check in. Physical health, entrepreneurship. Mm-hmm. And we’re gonna build a transformation and life program to help you turn your dream into a reality. Mm-hmm. And so right- That’s, that’s first step right now, what we’re shifting out. We’re not shifting out of production. Mm-hmm. But we’re gonna shift a lot of energy and time into that one-on-one coaching style, um, while still operating the production business. But our goal since we have 0It’s a big family, you know. Mm-hmm. We’d rather have our guys film all the stuff we do and pay them through the production of Exclusive or the- Mm-hmm. whole thing, bring them as a character and, like, let them be involved in everything as if they’re part of the business. Right. Um, and we’re about to build phase 2 Mm-hmm. of the studio which is gonna be the big f- green screen facility, um, you know, huge production space. Mm-hmm. first ’cause we gottaWe’re not home? Cool, we can hit the button, somebody can come in there, rent it for 5 grand, shoot their music video, be done. So that’s kind of phase 2 we’re about to actually build soon. Well, that’s cool. So that starts in a month or 2 or 6 months or? The program we’re gonna probably have done within the next couple of months. Okay. The production or the facility, the building- Yeah. Mm-hmm. um, my dad just put fill sand. Okay. Select fill, uh, over on where the area is. Mm-hmm. So that gets put in, then we do the concrete, and then we gotta get either a loan or my dad’s got a loan and we’re gonna pay my dad- Mm-hmm. um, basically to build the building. That’s cool. Um, I’m gonna touch on that just for a second. You know, you talked about kind of the tear down of flipping life upside down- Mm-hmm. falling in a corner, asking for help. I see a lot ofWe’ve had some conversations, you know, talking about, like, relationships and- Mm-hmm. father/sons and things like that, right? Of course. And so I see on your body you have significant amount of tattoos. You’ve got your father’s “I love you” written on your hand. You’ve got your father’s face on your, on your leg. You’ve got stories of, of him. He’s so integral in who you are now, versus what it was. I’d love to talk a little bit about the transition from, “I’m really angry at you and I don’t want to talk to you for years on years,” to, “Now you’re in my every day. “You know, my dad has beenLove him or hate him, you know who he is. Mm-hmm. It’s better to know the devil you know versus the devil you don’t. Mm-hmm. 95% of my dad is one of the best people in the world. Mm-hmm. But I also have to give him grace. Mm-hmm. And I didn’t for a long time ’cause I see my dad as a superhero. Mm-hmm. Why should my dad do what he did for me? Mm-hmm. Terrible life. Terrible father. He wanted to be everything his father wasn’t. Mm-hmm. And for me not to see that- Mm-hmm. and pick him the way he is after what he went through? Mm-hmm. Unacceptable on my end. Yeah. What does he know? He never had someone checking him. He never had someone love him. He never had someone hug on him. How does he know how to love? Mm-hmm. So what’d I have to do? I had to sit in the furnace for years and years and years of, of anger of a little boy that he didn’t know how to heal. Mm-hmm. Back then you don’t heal. You get over it. You strap your boots up and you get on with it. Tough up. Tough up. Like that’s all he knows. So me and my dad did butt heads in spaces. But at the end of the day, I knew my dad always had my back. Mm-hmm. matter what I did, the loyalty was there. Mm-hmm. You know? And I have just the most upright honor for my dad of things he’s built, you know, to how he’s handled certain situations. Has he done ’em perfect? No. But what does he know? Mm-hmm. And so for me, the biggest life-changing experience was driving home one day. My dad has everything you could think of. He’s got the money, he’s got, you know, business. Like he’s got it. My dad’s never had a hug. Now- In his whole life? To an extent. Yeah, yeah. Besides women that he’s dated. Yeah, yeah, yeah. But that can only go so far. When my dad was 9 years old, he waited for this toy. And it’s a scuba gi- scuba set from G. I. Joe. Mm-hmm. Wanted it. It’s all he wanted. Grew up poor. 6 brothers and sisters. Terrible kid grow- like bad shit happened when he was a kid. Mm-hmm. Went up on this hill and he waited his, for his dad to come home all day. Waited out there after school. Waited all night. Dad never came home, never got his toy. My dad’ll tell a story and you’ll cry ’cause you don’t see my dad act like this very often. My dad will tell you, he’s like, “Since I was 9 years old, was the day that I never, ever relied on anybody for anything. I started making my own money. I had 3 jobs that next week. Started buying all my own clothes, buying all my own food at 9 years old. “Mm-hmm. Moved out when he was 13. So there’s an age gap of, “No one cares about me. No one loves me. I’m not enough. I’m useless until I become something where people have to respect me. “So my dad’s main thing is respect. So one day I’m driving, I’m like, “I’m gonna give my dad a hug when he’s mad at me. “And my dad is screaming at me in the production studio. And that’s his way of caring. I know it sounds ridiculous, but that’s what he thinks. passionate. It’s not anger, it’s passion. It’s not. It is anger. Yeah, yeah. Cussin’ at me, screamin’ at me. So he’s screaming at me. And I’m sitting there and I’m like, “Okay, I got 2 decisions. 1, I can react the way he does. Or 2, I’m gonna try something different here. “And I go up to him while his arms are down, and I go up and I just bear hug him to where he cannot move. I’m choking him down at the bottom. Screaming, cussing at me. He’s so mad at me. And I- as an abandoned kid or abandoned person, the one thing you need to hear is, “I love you either way and I’m not going anywhere. “Mm-hmm. That’s the serotonin release. I’ve studied this on a whole nother level. And I hug my dad and I tell him that. And 5, 6 seconds go by and he starts laughing. And it changed my life forever. Hmm. Because my dad finally healed as a little boy in different ways, because now my dad requests his 8second hugs. He started giving my sister 8second hugs. He gives Chris 8second hugs. Hmm. And to see that love and pour come out of my dad is the weirdest thing you’ll ever see. ‘Cause my dad doesn’t hug and over, “Love ya. You’re the best son ever. I’m proud of ya. “That’s never been a thing in my life. Yeah. But when I sat in the furnace with my dad for the first time was when we merged. We merged. He realized that I’m here. Mm-hmm. You go 68 years old realizing you’re alone, is a horrible feeling. Yeah. And so that changed. And then you know what happened after that? I told that same story to one of my best friends, Greg Pizzaro. And one day Chris comes home with this package. Styrofoam and plastic, and Chris says, “Hey. Call Greg. Call Greg. Unwrap this present. “And Greg called Herboro, Harboro, calls the CEO. And you, dude, I’ve looked for 15 years of my life tryin’ to find this toy. Never find it. Yeah. I open this thing up and it’s a toy. Same weekend as Father’s Day, bro. It couldn’t have been any different. Man, I, I get chills, man. I see this toy my dad’s wanted since he was 9 years old. I get emotional, man. I’m, like, lookin’ at this thing and I’m like, I’m like, “Greg, how did you do this? “I’m on the phone. He’s like, “I love you. “Made a phone call to Harboro CEO. “They made that for you. “Same weekend as Father’s Day, bro. I’m gettin’I’m, I’m like, “Oh my gosh. “Uh-huh. I’ve looked for years for this. Yeah. I go to my dad’s house, talk to him. You know, we’re smokin’ cigars. That’s our thing. Sit down with him and start bringin’ up his 9yearold. You know, he’s gettin’ emotional ’cause it’s one thing that really bothers him. And I say, “Dad, I’ll be right back. “I go open the truck. Grab the toy, I put it behind my back. I get about 10 feet from him and I slide the toy out. My dad starts hyperventilating. Can’t breathe, suffocating, starts cryin’. He knew what it was. And I, I had the greatest experience I’ve ever had with myin my life with my dad for Father’s Day. And I saw all these bricks, these pains, these aggressions, this anger, and I watched them disappear out of his body. Hm. And I give him this toy. And my dad can’t talk. He can’tAnd my dad’s not that guy. Well, he c- e- he’s just stuttering. And I’m like, “Hey, dad, I want you to know, I’m not taking credit on this. One of my best friends is gettin’ credit. Greg Pizzaro called Herboro and got this toy made for you because he heard your 9yearold story. “And my dad has been burned so many times, he couldn’t realize somebody that doesn’t know him would love him. And the cool part about this story wasYou have a, a 9yearold to 69. You have 60 years of a question in his head that he never got the answer to until that day. Hm. My son gave me this toy. Not my dad. Yeah. And that’ll be the greatest moment I ever have. That’s, that’s pretty amazing. Um, trying to clear my throat for a second. That’s a, that’s a good – Man- That’s a good one. I, it makes me emotional, bro. I’m like, I’ve never- Yeah, 100%. Me too. I mean, as, as a dad with, with kids as well and, and, and my own stories as well, like, IIt’s pretty amazing to see, like, the circle of life there, you know? Um- But you’re a superhero. Not only to the people that work here, the people you know, but, like, dude, your kids literally look at you as, like, that’s a real-life superhero. yeah. Because you’ve taken time to love them and learn them and grow with them- Yeah. and tough love. And- Mm-hmm. you know, I f- I feel like you’ve done a really good job with that. Wow. Thank you. Thank you. That has definitely been a mission of mine, for sure, you know, making sure that, that they get taken care of and they feel the love. And, same things that you’re talkin’ about now, which is the- Well, and the cool, cool part about it though, is bro, is they get to see their dad enjoying life- Yeah. and chasing the things he enjoys doing. Like, how many kids go through a world where their dad comes home from work, miserable, too tired to hang out, too tired to, you know, do things with them? And you can just tell they’re miserable and the kids are just sittin’ there. And they’ll go back to their iPad or their TV or their phone. To see somebody do something they love doing is the greatest inspiration, as a kid, to me- Yeah. you can ever have. That’s cool. Yeah. Yeah, I mean, a- and even to that point, like, that kind of challenged me to say, like, am I still even doin’ enough? You know, because the memories are getting established and the building blocks of what you’re talking about right now. What memoriesAm I giving enough memories? You know what I mean? And, and yeah, I mean, everybody’s gonna say, to an extent, “Yeah, you’re doing this or this or this. “But ultimately, the goal is experience life with the people you love, you know? And- Well, you know our big quote. Do what you love with the people you love. Yeah. You know? But I think the thing that, that hits me and you both the same way, your friend passing at 35. Freaks me out. You don’t know your last hug and you don’t know your last hello. Mm-hmm. Freaks me out. Yep. You don’t know. So it’s like when you’re really living that 24-hour period of loving on someone and connecting with someone, connect. Love on them. Shit- Yeah. they need it. Mm-hmm. August, may I ask you a question? When’s the last time somebody checked in with you besides him? Last night. I love hearing that. We have this conversation often. Mm-hmm. It’s not a thing no more. Yeah, we always try to ask, like, I wasn’t that person that last night, but quite often we ask how, how we’re doing, how’s your day going or whatever. But, um- Intentional time, man. Intentional. Just make sure that you’re being real with people, you know? Talk to them, ask them how their day is, what’s going on. Like I said, nothing surface. You know, things that are a little deeper and checking in on people. See how they’rehow, how life’s going. Because people need, whether you think it or not, people sometimes need yourYou may be the only person that’s reaching out, period, you know? And soWell, I think there’s a gift. And somebody said this to me one time, and I’ll never forget. You know, you talk about aura. When you walk in here, there’s an aura, right? It’s like, “Man, I’m comfy. Shit, this is cool as hell. “But someone told me this one time, and I’ll never forget it. And I’ve tried to, I’ve tried to do it as much as I can. “Your aura is calmness. “And I’m like-“Damn, I get around people, and some ofsometimes I get around people, I’m like, ‘Man, you just make me feel calm. ‘” Hmm. “Man, that is beautiful. “Yeah. Like, find those people. Yeah. Make you feel calm. Yeah. Well, I don’t make anybody feel calm, I don’t think. I, I think I- You do. You provide a calm place. You do, 100%. That’s cool. 100%. Well, what’s the, uh, what’s the next step on the journey? Where are you, where are you going after today? I know you got a lot of irons in the fire, you got some things coming up. Where’s that at? I try to go day by day, right? I mean, I think we both do, right? It’s, it’s hard ’cause I feel like a lot of times you got chains on your feet, chains on your hands, chains on your neck, and everybody’s pulling you in a direction that you might not want to go but you gotta go. And one day you just break the chain. Yep. And you go, “You know what? I gotta, I gotta step into me,” and I unfortunately have to be selfish sometimes. Mm-hmm. Um, as hard as that is for me sometimes, you know. I do have an ego. Everybody has an ego, and you know, I think it’sFor me, where I’m at now is just realizing I don’t ever want to rely on a client, I never want to rely on a friend to financially take care of me. I need to make sure that I take care of myself. Um, you know, when you have 8 to ten guys and we’re relying on a big client to pay us every month- Mm-hmm. I don’t want to be in that position. Yeah. You know? I, I want to be able to pay people well, I want to be able to do that. And the only way I think I can do that personally is if I build a product or build a brand or build a coaching platform that can provide enough money to, to do that. Mm-hmm. And so the next phase is really the platform and, you know, growing people, not productions. Mm-hmm. Helping them become their best self. And to be honest, I keep it that simple. Yeah. You know, and then from my personal side, I don’t know what’s gonna happen. That’s a wild ride that I don’t know if I’m ready to get on the surfboard, but I’m gonna jump on it anyway. No risk, no story. Yeah. Um, well, you said originally a, a while back that you, you had a TV show. Uh-huh. And now you got potentially some, some other things coming up, same, same caliber. You know, shows are an interesting world. You never know until you get on the plane. I’ll tell you that. Mm-hmm. You know, they’ll, they’ll pull your hair out and then leave you with nothing. Yeah. I’m telling you, I’ve been there. But yeah, right now there’s some things in the, in the works that could be possibilities of, you know, stepping back into that space. And- Mm-hmm. like I said, man, I think there’s a, a way of life that you gotta live. I say yes more than I say no. Mm-hmm. And at the end of the day, man, like, I don’t have stresses like I used to ’cause I just trust God. Mm-hmm. You know, like, whatever I’m supposed to go through, I’m supposed to grow through and I’m supposed to learn from it. And I’ve kind of just accepted that. So, you know, you trust your gut, your heart, and your mind. Mm-hmm. You’ll probably get a pretty good answer. Well, so what you’re saying is potentially in a, you know, 6 months to a year or whatever, we’re gonna look up and we’re gonna have, uh, you know, Super Celeb on-on the blueprint. The thing is, man, you’re, you’ll know me. Uh- I said I’m done with tattoos, I am done with tattoos. Uh-huh. But the only thing that might differ from me, man, is my hair loss. But-other than that, man, I’m gonna be the same guy whether I have 0 followers or two million followers, man. Yeah. Like I just, I want to love on people, man. I know God gave me a gift and I think my gift is, you know, I got it on me. It’s like love always wins. Yeah. You know? If IThe reason I would want to go on a show, bro, to be honest with you, is just I want to provide the world a place to look up at something and not chase something for views but chase something that’s information that can help you have a happy life. Yeah. And if I have to go on TV to spread word or cause awareness- Yeah. you know, I think to grow in any lane, it’s either truth or disagreement. And sometimes it’s really hard because when you put yourself on that pedestal, you have people that also want to cut you from it. Mm-hmm. And, you know, I’m a human being, I’m gonna make mistakes. But I think all the things that God’s pushed me through, like I said, I know, it’s not a “I think. “I know it’s just to help people. And so, if I can get around more people- Yeah. why not go on a show? That’s awesome. Well, that’s exciting. Uh, honestly, that is really exciting for, for you and just- Well, and here’s the truth, too-just your life. b- behind TV, is like, like I said, that canvas is just a canvas til you start- Yeah. painting on it. Yeah, yeah. Everybody sees the color. Mm-hmm. Everybody sees the final product. Mm-hmm. You don’t know what goes on between. TV shows are intense. Mm-hmm. There’s this s- I lost all my hair from it. I went through a major depression from it. Mm-hmm. know, there’s, there’s constant comparison. Mm-hmm. There’s, you know, people trying to hurt you. There’s people trying to push you down. Mm-hmm. There’s people who try to push you up too, but- Mm-hmm. there’s a lot more that goes on with reality TV. And I think the other side of that is that I put myself in these positions of trenches- Mm-hmm. on purpose- Yeah. to get uncomfortable. Yeah. Um, for one day I might really speak up on what I had to go through and- Mm-hmm. you know, those, those changes and those- Mm-hmm. those breaking points. But, as of now, where I am mentally, the word that I wanna teach and coach and talk about and walk and preach, unshakable. I was in a position recently, man, that was the biggest testing God’s put on me in 10 years. And I passed. Most intense situation I’ve been in, in 10 years. Wild, most crazy experience of one of my lives. Mm-hmm. And made it. You know, yeah, it was absolutely wild. I’ll s- I’ll, I’ll, I’ll give you a little clickbait here. My CPA tried to kill me. Really? Yeah, yeah. Yeah, it’s a lot more intense than I’m laughing right now. I thought I was gonna die. This is New Mexico. Wow, that’s crazy. Talking weapons here? What are we talking about? Threat. Oh. Driving 100 miles an hour on cliffs with gravel roads. Couldn’t get out. Yeah. Very intense situation. Crazy. But I was unshakable. Yeah. Proud of it now. Yeah. I can talk about it now. Yeah. To be in that furnace- Mm-hmm. when someone’s screaming at you, cussing at you, every different lane. Mm-hmm. You know? Like, that triggers me more than anything, ’cause my dadMm-hmm. My old me would have killed him. Mm-hmm. 100%. Mm-hmm. Never d- been disrespected like that in my life. Worse than my father. And I was calm. That’s crazy. That’s a man. Did you, uhYou still got him as your CPA? Unfortunately. Here’s the situation though. Here’s the truth behind the situation. Listen, this is where it gets super sticky. 1, I have a $31,000 tax bill that he’s gonna fix. Yeah. He’s an absolute gangster at what he does, don’t get me wrong. And I do like the guy. He’s just manic bipolar and other things. Like he’s just notThis ain’t right. I even, I even gave him an 8second hug after it. Tell me that ain’t crazy. You gave him an 8second hug? Did you bear hug him? Mm-hmm. Nice. That’s the crazy stuff, right? Yeah. I had to practice what I preach. Yeah, man. But, anyway-the reason he’s my CPA is, 1, I can’t tell my dad the story. Uh-huh. I can’t tell my dad. Uh-huh. You, you don’t think he’s gonna watch this? And I don’t support most of the shit I do, to be honest. So listen, tax bill, can’t tell my dad. My dad would do something about it. Mm-hmm. We have Chris’s taxes, my sister’s taxesHe’s been doing my taxes, my dad’s taxes for 25 years. Mm-hmm. So I’m kind of tangled until I can get out of the situation. So what I’m doing is playing chess. Yeah. If I overreact, if I overdo something, then- Yeah. con- sh- can hit the fan. Yeah. And for me, I’m just not dealing with it. Yeah. Um, I’m just playing chess. Yeah. All right. I’m gonna get a new CPA. Well- But also, he could die at any point, and his- the guy that I talk to mostly anyway, his name’s Mark. He’d beShout out, Mark, if you see this. Yeah. New biz your way, dog. Well, no, he works for them. He’s like taken over his system. So like, realistically, I’d probably just end up working with Mark. And the other person’s probably not gonna survive much longer. Yeah. If he keeps acting like he is-his brain’s gonna blow up. wild ride, my friend. Wild ride. Well, I’ll say this. You are the- the first person I’ve had on the podcast, or even that I know, that is also in the, uh, 3 chain gang, baby. I don’t know about that. Oh, we got that sh- we got that stack, son. We got the 3stage stack, 3stage stack. We got that, we got that- Let’s see. McFlurry stack. What do you got- What you got- What, what do you got over there? what do they call the McDonald’s over there? The McFlurry. What are they called at McDonald’s? Um- Burgers. I don’t know. McGriddles? I know McGriddles. Uh- Mac Attack. Big Macs? Big Mac. Triple Stack. Triple Stack, yeah. What you got over there? I got, uh, I got a chain my mother gave me. Uh, I got a, uh- 2 chains. cross my wife gave me. Speaking of, she’s an angel. And- Thank you. I have nothing but awesome things to say about her. And then I’ve got a spray paint, uh, cap. No cap? No cap. What you got? Um, I got a, I got a map. Uh-huh. Actually, clearly I don’t ever know where I’m going. The lost soul. Uh, cross. Faith, baby. And then I don’t evenOh, and then I got my barbwire. You got your barbwire on, baby. Yeah, Amazon. You gottaOh, I don’t have myI usually have a wrist one too, but gotta stay strapped. That’s it. Stayin’ strapped. 2 chain, 3 chain. That was amazing. Um, I sure hope you come back on this. No, we don’tDude, we got life together, man. We got years. This is, uh, this has been a really good one for me. Are we going August on the next one? Yeah, this is100%. Man, I’m gonna, I’m gonna bomb you with questions. Are you ready? And he’s got the coolest- Yeah. glasses I think I’ve ever seen. Yeah. I really was staring at those like, “Those are cool. “Wait till you get to know this dude. He’s, uh- I already know him, man. super charismatic. He’s, he’s a guy who walks around with no legs. Yeah. You can’t, you can’t see him. He, he’s just camo’d out. Camo. We got rambo and Lambos. Yep, that’s right. Well, uh, thank you so much. We’ll do this again. Um- Uh, you’re not done, brother. I have one question- Oh, hit me up. you know I’m gonna ask. Hit me up. As of today, first thing pops in your mind, blurt it out. What’s the one thing you need to let go of today? What’s the one thing I need to let go of? Uh, I need toWhat, what you said earlier about, um, got to go through something versus- Get to. had to go through something. I want- What do you wanna, what do you wanna let go? I justI, I need to, I need to focus on, um, finding less anger in situational memories, you know, and- Pastime. Yeah, pastime. You know. And then, uh, just, you know, I got to go through something. You know what’d really help me with my, my heart on that one? And I talk about this all the time, but 24 hours from today, I would have 0, 0% of me would be angry- Mm-hmm. 0% of me would be bitter. Mm-hmm. My relationships, my parents, my situations. Not one ounce of me would truly step into a phase of being angry. Mm-hmm. Why am I walking with aAnd why, why would I walk with it then? So. Yep. Easy thing to say, different thing to accomplish. And, uh, and- Practice. But hearing what you said there, uh, that’s one thing that I’m, uh, going to, uh, do a little rewiring. Rocking and rolling. Yeah, buddy. Well, brother, I appreciate you. Yeah. Um, like I said, nothing but amazing things in the future. Um, your kindness goes miles. Mm-hmm. Um, one foot in front of the other, brother. Yes, sir. Um, the cool thing is is you got a lot of people in front of you, beside you, and you got people that are locking arms, man. So- Yeah. you know, you’ve really shown me a lot of things. Uh, like I said, you’re my funcle. And, uh, you know, I really want to get into a position where we’re, you know, doing business in the space together- Yeah. ’cause I just feel like there’s a lot of alignment there of how we do things and-Gotta get to know Isaac over there. We got mustache bros. A- Us, August. Oh, what, what’d I call? Isaac. Sorry, my bad. Yeah. I was thinking of- Yep. My brain’s not on the plane, sorry. You’re good. Well, everybody, until next time, that’s the blueprint.